As time went by, the last month of the first half of the year came, and the long-awaited VBM version of "World of Warcraft" finally began to enter the publicity stage, and VBM is the abbreviation of virtual brain computer.

Blizzard Entertainment has been waiting for this day for four or five years, and top third-party game developers such as Ubisoft and Square Enix have also invested heavily in developing VBM games.

The game is actually ready, but you need to wait in line for release.

The current virtual Internet market has not yet grown, and the three monks have no water to eat, and it is not beneficial for everyone to get together to sell at the same time, and then there will only be a paradox phenomenon of involution in the industry.

That's why there is the right to grab the first and second rights, but this year's work release has been determined, but outside players don't know it yet.

If the three VBM games of "Hundred Schools", "Sky Catastrophe" and "Three Kingdoms" are taken off after eating the tuyere dividend, no matter how bad they are, they can get up, and then after everyone tries it out, it will be much more difficult to create phenomenal content, and the tuyere of the tide of the times is unavoidable, just such an opportunity.

However, the power of well-known big IP is also outstanding, with the announcement of Blizzard Entertainment Greater China, officially announcing that the VBM version of "World of Warcraft" will be released on June 18, it has attracted the attention of thousands of players in China.

The name World of Warcraft, for the post-80s generation in China, is really the feelings of a generation, and its appeal in China is very amazing.

The movie's street fight made Blizzard withdraw the IP film and television adaptation for the first time, afraid that this IP would be overdrawn, and knew that the street should be handed over to Blue Star Pictures to shoot, not Legendary Pictures.

Although Blizzard is a Blue Star Technology Holding Company, the parent company is atmospheric, saying that if you don't interfere in your operation, you won't interfere, and you can sell it to Legendary Pictures.

But overall, the IP brand of World of Warcraft is still very valuable.

This big IP has attracted many AFK Warcraft veteran players for many years to set their sights on virtual brain machines, most of these players have already started a family and are no longer young, but who can say clearly about feelings.

The nostalgic clothes released last year were particularly popular, killing many new online games in seconds, and the strong appeal greatly exceeded Blizzard's expectations, and I am more confident in the VBM version.

Let's talk about "tricking" people into the virtual world, anyway, as of the release of the product, everyone who has experienced the virtual world is really fragrant in the end.

There are only zero and countless times to enter the virtual world.

What the Côte d'Azur is most eager for now is the ever-expanding user pool of the virtual world, in short, to do everything possible to trick people in, even if it is only one hour a day, or even an hour of play for three days, as long as you come, I am afraid that you will not come.

……

In the Science and Technology Complex Building, Luo Sheng was sitting in his office chair, munching melon seeds while listening to the video report of Zhang Bowen, who was in charge of Bluestar Technology.

“…… A comprehensive agreement has been reached on the acquisition of 21st Century Fox, and the deal will be effective the day after tomorrow, and the final result will be $93.1 billion. ”

"Well, it's been almost two years since we talked about it, and although there were twists and turns in the middle, the ending was satisfying, not bad." Luo Sheng nodded with satisfaction, it is really not easy to reach such a large amount of merger and acquisition transactions, during which the two sides negotiated no less than 30 times, and they were talking every month.

There is no doubt that the M&A case close to 100 billion US dollars is undoubtedly a merger and acquisition case of the century, swallowing 21st Century Fox, Hollywood's "Big Six" is still the "Big Six", the territory has not changed but it is no longer the original "Big Six", Blue Star Pictures entered Hollywood as a "foreigner" with the help of the shell of 21st Century Fox.

What Lao Wang didn't do in his heart, Luo Sheng realized.

Specifically, some of the acquisitions include 20th Century Fox Films, Searchlight, Fox2000, Fox Family and Fox Animation, Fox TV Creative Division, Fox TV, FX, Fox21, Fox Media Group, National Geographic's 73% stake, Indo Star Media Group, and more.

The success of this transaction has also made the largest cash cow under Blue Star Pictures, Marvel Superhero IP copyright map more and more complete, and the development of IP and sequel films is the main source of revenue for Blue Star Pictures' global box office, of which Marvel Studios contributed 62% of the box office revenue.

The IPs that Fox has merged into Bluestar Pictures are: X-Men, Deadpool, Fantastic Four, Avatar, Alien, Ace Agent, Rise of the Planet of the Apes, Ice Age and other well-known works.

……

At 12:02 p.m. on June 20, Bluestar Technology Group announced that the $93.1 billion acquisition of 21st Century Fox officially took effect.

The next day, 21st Century Fox also announced in the middle of the night that it would enter the delisting and reorganization, in line with the new owner's strategy for restructuring and adjustment.

As soon as the news came out, on Monday the 22nd, the stock price of 21st Century Fox soared 108.52%, and the market value soared to $31.1 billion.

The Guardian article titled: Disney is finally defeated!

The New York Times article commented: "Who can stop Luo Sheng's crazy expansion? ”

Foreign Western media reported on the incident with a "sad" and unwilling taste, and regarded him as a "despicable foreigner"

The people who eat melons in China are extremely excited, and many mainstream media have carried out overwhelming reports.

The list goes on and on with catchy headlines like "Capture the Hollywood Bridgehead".

This is indeed a major victory.

After the announcement of Bluestar Technology, the "Global Times" also issued a commentary for the first time: "The Fox merger and acquisition case is of historical significance, it marks a qualitative leap in China's media discourse in the world, and also marks the West has no choice but to give up a seat in the media discourse. ”

The success of the acquisition of Fox can be said to be the right time and place, and it is an unavoidable opportunity, just at this juncture of the Sequoia pandemic, the West is overwhelmed and has to come to Luo Sheng in various ways.

If you ask for help, you will be subject to others, and you will have to pay a certain price.

If not, it is absolutely impossible for Lao Mei to let Bluestar Technology successfully acquire Fox, no matter how much money it is, this is not as simple as ordinary commercial competition mergers and acquisitions, what is competing for the right to speak in the world-class media, the game behind it is to fight for every inch of profit, and not give an inch, unless you have to let it.

However, there is another factor that can not be ignored in the successful acquisition of Fox, that is, Wall Street has helped a lot and is crazy to assist behind the scenes, because Luo Sheng is willing to share huge profits with these capitals, and of course there is no reason for capital to refuse, Wall Street capital has no borders, where there are profits, they are there, so they don't care about anything else.

The condition for Wall Street's move was that Blue Star Pictures would go public in the United States.

Luo Sheng apparently also reached the deal on Wall Street, and from the date of the merger and acquisition, Bluestar Pictures entered a stage of comprehensive restructuring, separated from the parent company Bluestar Technology Group, and will complete the restructuring and acquisition of all the businesses of Fox in about a year and a half, and rush to the New York Stock Exchange to be listed after the integration is completed.

That is, it will be listed on the New York Stock Exchange at the end of next year, and the valuation given by the capital market is $275 billion, which can be said to be the galaxy battleship of the film and television media industry, and the current market value of Netflix and Disney is hovering at $200 billion.

There is no doubt that the possibility of IPO listing is extremely small, and the capital market is willing to pay a higher premium in exchange for chips, and it is not a big problem to break the market value of 300 billion.

In the primary market, the low-value chips that valued the original shareholders at $192 billion are equivalent to giving Wall Street Capital a guaranteed premium of 43.22% as soon as it comes up, or it may be more than 100% in the near future.

What kind of virtue is Wall Street capital, if you don't see the rabbit and don't scatter the eagle, Luo Sheng will not be so diligent and "betrayal" if you don't spend money, but as long as the price is right, you can sell it.

This is a very straightforward transaction, Wall Street is running for profits, hoping that profits will continue to run; Luo Sheng came for cultural output and media discourse, and how much profit he can share is secondary.

The two sides hit it off, each took what they needed, and they were all happy.

Profit is not the first goal for Luo Sheng now.

……