Before the wave of layoffs in the 90s, state-owned enterprises had always been the iron rice bowl in the minds of the vast majority of people. The reason for this is nothing more than the endorsement of state-owned enterprises at the national level.

Haishi Fine Arts Film Studio has such an endorsement, if it is usually when you want to pull sponsorship, as long as the sales department of the studio spreads the news, with the fermentation of time, there will be large or small companies that want to buy fame with money to hear the news and rush to find it themselves.

Under this model, generally every time a sponsorship is pulled, at least one or two companies will sponsor it.

However, since the last time Hussen Bruce held a bidding meeting, the work of the sales department has become less idle. The original model was directly overturned. The sales department needs to involve as many companies as possible every time.

The sales department began to take the initiative to contact various enterprises, and they changed from being asked to do things to being asked to do things. Although the initial goal was not achieved, 37 companies were organized to participate in the bidding in a short period of time.

The reason why they didn't complete the task was not that they were cheating or inappropriate, the sales department didn't have any shelves from top to bottom, and they adapted to the change of identity in the fastest time.

In the end, only 37 companies were organized, all because they were waiting for people to come to them, and there were too few companies they could contact.

This is also why Song Mu said, "It's just because our factory doesn't have a big network, so you want me to help you think of a way?" The reason why the eyes of the sales department are shining.

Section Chief Lu Xinguo stood up even more excitedly: "Yes, yes! Team Leader Song is right, you summed it up so well! We all know that you have a way, and we would like to ask you to help us think of a way! ”

Lu Xinguo is much older than Song Mu, and because of his excitement at this moment, he even uses an honorific title like "you".

Song Mu didn't notice this, she had already calculated it in her heart, and said with a smile on her face: "Section Chief Lu, I haven't really figured out what to do, but after chatting with you for a while, I suddenly have a bold idea......

"What thoughts?" As soon as he heard that there was a way, Lu Xinguo's heart was suddenly extremely happy, including Huang Peiqin and Mao Yongyi, and the other people in the reception room leaned forward at the same time, as if they could hear it more clearly.

I saw Song Mu say lightly: "Since the relationship network of our sales department is not big, let's use other people's relationship networks~"

“……”

“……”

Everyone in the audience was speechless, I waited for a long time and thought there was some big move, but that's it?! I also want to use other people's networks, are they willing to use it for you? Networking is an important resource for businesses!

Song Mu seemed to have guessed what they were thinking, and she still maintained a smile on her face: "Everyone may think that my method is a little unreliable, or they may think that other people's networks will not be easily shown to us......"

"Team Leader Song is too careful," Lu Xinguo hurriedly said, "We don't think so." ”

Song Mu knew that Lu Xinguo wanted to give himself a step, so he glanced at him gratefully, but in the next words, there was no sense of gratitude: "Section Chief Lu, if you don't think so, it's your fault, in the future, the relationship network of our factory must be tightened, but you must not use it for outsiders at will." ”

Lu Xinguo: "......"

You are clearly grateful to me for giving you a round in your eyes, why are you saying such words that hit me like this! It's a human thing!

As soon as he said a few words in his heart, he immediately figured out the purpose of Song Mu's doing this - Song Mu's words were not for him, but for the other young people present by talking about his actions!

Thinking about this, Lu Xinguo nodded cooperatively and said: "Team Leader Song is right, in the past, our factory didn't have to take the initiative to deal with others, so I haven't paid much attention to it, and in the future, our factory will take the initiative to deal with people, I will definitely pay more attention to what you said." ”

Lu Xinguo's words made Song Mu a little surprised, she really said Lu Xinguo on the surface, but actually said the abacus to others, but she didn't expect Lu Xinguo not only to see her plan, but also to cooperate with her to emphasize the importance of these words again.

This made Song Mu can't help but think three points higher at Lu Xinguo.

I don't know whether to recognize Lu Xinguo's words or salute his cooperation, Song Mu nodded and continued: "Other people's networks are generally not easily shown to us, mainly because we are afraid that after we get the information, we will skip them and contact the downline directly, so we just need to do it without skipping them and contacting the downline directly." "Jiuzhou Chinese

Everyone in the reception room showed a thoughtful look, and a young man in the sales department raised his hand and said under Song Mu's signal: "Generally speaking, if you can get someone else's network, you will definitely skip the family in order to maximize your interests." Even if we disdain to maximize profits, we promise not to skip the house, but people may not believe our words, what you said is simple, but in reality it seems impossible to achieve it. ”

"It has to be possible." Song Mu said very hard: "It only depends on whether you have the ability to do it." ”

She pointed her palm at the young man who was asking the question and said, "This little brother's suspicion is very right, and I happened to think of a solution. In the previous exchange, I have already told you that you want to watch people put off the dishes, and now this method is still an opportunity to watch people put the dishes.

"Here I make a hypothesis, for example, there is a company called Company A, this company does a lot of business, he does not have a fist product but has a good network and is not a small volume, we estimate that it is more appropriate for him to sponsor plug advertising, and the bottom line they can accept is one million soft girl coins.

So what should we do? To promote the Plug category ads and try to talk about the sponsorship of a million soft girl coins? No, we should promote the Plug Ads, and tell him that he needs 2 million soft girl coins to get this advertisement, and he won't accept the counteroffer. ”

Song Mu didn't immediately explain why he did this, but chose to stop for the time being, giving everyone a space to digest and think.

After a while, Huang Peiqin seemed to have a comprehension, and was about to ask Song Mu to verify whether his idea was right, but Song Mu spoke again: "I think everyone understands the background of my hypothesis, and at the same time has a certain guess about what I did. But I'm sorry to tell you that you may have guessed wrong.

"What I'm going to say next is the core of the approach I've come up with, and if you can't keep up, I'd take notes.

"When we say that we still don't accept a counteroffer for 2 million soft girl coins, the other party is likely to have a direct rejection mentality. We have to explain to them that although we do not accept counteroffers, we can take the initiative to give them back, and this discount is absolutely tempting. person, the minimum return is 10%, and the maximum full refund is given! ”

People in this era have never seen this kind of marketing routine of "minimum XX, highest no money", as soon as Song Mu's words came out, many people present couldn't help but gasp.

What does it mean to not want money? We worked hard to run out of business, and our colleagues in the factory worked hard for a long time to make product placement advertising.

Song Mu was not surprised by their reaction, she continued at her own pace: "Of course, it is impossible to return it for no reason, there is a condition here, specifically that every time he brings another company to subscribe to the advertising space of "The Truman Show", we will give a certain amount of return.

"If it is the same as the advertising purchased by yourself, you will be directly refunded 30%; If the advertising category is higher than that purchased by yourself, one percent will be added to the top of 30% for each two levels higher; If the category of advertising is lower than that of the self-purchased, each lower level will be reduced by 1% on the basis of 30%.

"Take company A just now, for example, if they subscribe to a plug advertisement, and recommend another company to subscribe to a mandatory or C advertisement, then we will directly return him a 30% discount.

"If they subscribe to a plug ad and recommend another company to subscribe to a class A ad, then we will give them 40% back;

"If they subscribe to a plug ad and refer another company to subscribe to a D ad, then the amount we give them back becomes 20% of the payment;

"If they subscribe to a plug advertisement, and recommend another company to subscribe to an E category or less advertisement, we will give them a return of 10%.

"Of course, because it takes time to attract new users, it is impossible for us to set the return level on the spot, so we can return it once every recommendation is successful, until the full amount is returned.

"If the sponsorship fee is too high due to the high advertising category, for example, Company A can't come up with 2 million at a time, we can also collect it in credit installments. There is only one idea provided here, and the specific details need to be specifically adjusted.

"I explained it like that, do you understand?"

Song Mu's explanation is a bit verbose, but it is precisely because of such verbosity that the method is very detailed, even if you pull someone who doesn't understand marketing over, you can understand the rough work at this time, not to mention that all the people present are the leaders of the sales department, except for the two studio bosses.

The reception room suddenly became noisy, and everyone couldn't help but discuss it directly.

"Team Leader Song's routine is reliable! As long as there are enough outsiders, the sponsorship fee of my own factory can be completely waived, not to mention doubling the opening price, even if it is five times, I can also agree on the spot! ”

"That's right, in order to avoid sponsorship fees, they will definitely use their network to pull other factories, which is what Team Leader Song said at the beginning, and I promise to contact them directly without skipping them!"

"I can't wait to get out and run business! I feel that I can't waste much effort to complete the performance this time! ”

"yes, yes, I can't wait! This time I definitely want to get the first place in performance! ”