Xinshixiang is a public account equivalent to popular readings, through the previous release of emotional explosive articles to accumulate a large amount of traffic, I often find a piece of real and touching stories or with strong emotional expressions in the underground of their official account, they also often do the collection of stories, and also use readers' stories to make movies, they also bought a public account for the postgraduate entrance examination to do a reading club, and at the same time do a female growth course for women aged 20-35 as the target user, when writing soft articles, they bring value and advertise to Party A, Then there are a lot of small campaigns: such as subscribing to SMS + sending blessings to strangers

The "Good Night Plan" project, such as preparing a number of air tickets at the airport, posting a gift message online in real time, allowing white-collar workers to fly to a completely unfamiliar place to complete a special small task

"Escape from Beijing, Shanghai and Guangzhou" project. In my mind, this should be regarded as an Internet new media company at the forefront of the times.

Take it alone

"Good night plan" came out and said in detail: "Good night plan" is a short message subscription project jointly launched by Xinshixiang and "China Daily", users fill in their mobile phone numbers, submit forms, they can receive a warm small text message every night, and after a period of time, they can edit the permission to send SMS messages to strangers through the background of Xinshixiang, and then create super topics on national social platforms such as Weibo, find a few supports, and invite a few KOLs (Weibo big V itself has a certain degree of attention, because it is followed, The ability to be trusted to screen and so on

The people who have the "right to speak") brushed up this super talk together, and finally there were many netizens who [sent text messages] and [received text messages] under the topic claimed each other, forming a small Internet carnival.

Today, I saw the emergence of new Internet interactive products in the new world, and I feel that their user growth is really a bit incredible.

I suspect they have a plan to do everything that has the slightest possibility of cooperating with each other and needs to share traffic.

It's been running so hard, it's such a positive company. Today's Xiaolai: At the moment, the fluorescent lamp above my head is drying me like a sweet potato roasted in an oven.

"Quietly Waiting for the Dawn" Good Night Plan is being played in hand, please wait a moment,

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