Luo Sheng didn't know that the other party was recalling his glorious achievements in his heart, but it didn't matter, and he immediately said with a smile: "We Chinese people like a compromise plan, that is, the so-called middle way, the golden mean. ”

Morlenkopf said quietly: "I would like to hear about it." ”

Luo Sheng immediately said: "Only children choose, as long as the conditions allow, I prefer them all." Therefore, my solution is that I will hand over the supply orders for the Greater China market to Huawei, and the supply orders for the international market will be handed over to Qualcomm to do it. ”

After hearing the solution proposed by Luo Sheng, Morlenkopf's heart was secretly relieved, although this plan was still not satisfied, but in general it did not reach the worst ending he had ever imagined.

There is no doubt that the market in Greater China is huge, but compared to the global market, Qualcomm has obviously gained a lot more share.

Stabilize it first.

Well, Molenkopf thinks that the boat of friendship with the Côte d'Azur can still be happily rowed.

But at this moment, Luo Sheng's next conditions directly made him want to overturn the boat of friendship directly.

Luo Sheng added: "However, there is an additional condition, that is, Qualcomm's supply price should be basically the same as that of the ploughshare, and your double charge is very unreasonable and must be canceled." ”

For an Azure smartphone, Qualcomm earns 672 yuan in patent fees, about 52.9 US dollars, and the annual patent fees paid to Qualcomm by the Cote d'Azur account for 55% of Qualcomm's annual revenue, as much as half.

This is also one of the reasons why Huahua has spent money on baseband chips for these years, even if it only charges half of Qualcomm's fees, it is a huge profit.

The high price and high profit of Azure mobile phones are placed, and Qualcomm has also followed the profits, and it has really been lying down to earn until now, when Huawei has not yet risen, and the strategic plan of the whole industrial chain of domestic semiconductors has not begun to take shape, Luo Sheng can only endure to pay the "Qualcomm tax" honestly.

Now that there are new options, of course, there is new bargaining power.

From here, it can also prove the reason why Qualcomm can't lose the big customer of the Cote d'Azur, Qualcomm's current market value of 221.9 billion US dollars, more than two-thirds of this figure is close to 150 billion US dollars is supported by the customer of the Cote d'Azur.

Once lost, Qualcomm's market capitalization will inevitably crash to around $80 billion, and even worse than that will be the loss of the future.

"Mr. Luo, this is impossible, the same as the supply price of Huawei? My Qualcomm company's cost is a multiple relationship of ploughshares, and there is no profit to be made at all, this is what you call friendship? ”

Morlenkopf's address to him has changed from "you" to "you", which shows that he is really anxious, and his words and expressions are quite dissatisfied.

Although he doesn't know what the supply price and cost of Huawei's baseband chip is, he knows very well that Qualcomm will most likely compete, because Huaguo's labor costs, prepaid capital, supporting and scale effects and other factors are destined to be relatively low-cost is inevitable, and this is the embodiment of competitive advantage.

It's not that Huaguo's entrepreneurs are willing to sell their products low, but the large-scale production under the effect of scale, the cost is lower than yours, and it is supposed to open the international market to seize your share. I sell lower than you, I can still make a profit, why not do it?

On the other hand, competitors, if they don't reduce prices, they will watch the loss of share, and the more they buy, the more they lose, and the horizontal and vertical are all finished.

Because of this, the goods made in China can be all over the world, defeating one competitor after another, especially the low-end manufacturing goods, and the shelves of shopping malls in western developed countries are all kinds of "charming" goods.

Although high-end technical goods will not be the price of cabbage, the comparative advantage of price is relative, and the products of Huawei can be sold cheaper than your Qualcomm, which is the embodiment of competitiveness.

Facing the excited Melenkopf, Luo Sheng was calm as usual and said: "How can there be no profit to be made? We can give you a weighted calculation of the exchange rate, if it is export-related taxes, you have no or low tariffs, of course, I don't evaluate the operation of your country's tariffs, but it can be established in the European market, and the markets in other regions can be established, after all, you can warn them with the face of the aircraft carrier. ”

"Even so, it's impossible to sustain it, Mr. Luo, you seem to have forgotten the huge R&D costs," Mollenkopf said. ”

Luo Sheng spread his hands and said: "This is your business, OK, if you really want to be optimized and controlled in cost, I suggest that you move the factory to our side, so that you can enjoy the same scale advantage and supporting advantages as the ploughshare, and it will hedge a large part of the cost, of course, this is just an immature suggestion, you can ignore it." ”

Mollenkopf instantly understood that he was trying to force Qualcomm to increase its investment in China.

Objectively speaking, Luo Sheng's conditional suggestion is indeed beneficial to Qualcomm, but the problem is that the baby has long been shouting for the return of manufacturing, and all kinds of multinational companies that threaten North America are moving back from China.

The contradiction is here.

At this time, Luo Sheng added: "I haven't finished talking Mr. Morlenkopf, if the tariffs in the North American market can be lowered, in the future, for every Azure smartphone sold in North America, your company's commission will remain unchanged in the North American market, and I can let a part of the profits in the North American market let your company earn a little more, don't say that I am not righteous enough." ”

Morlenkopf said to himself: I thank you so much for your kindness.

It is worth mentioning that the reselling method in Mexico is not an academic style of play after all, and it is no problem for the wild road to make a short-term use, but you can't do it all the time.

If Qualcomm can pry open the tariff barriers in the North American market, it will be beneficial to both parties, and it is reasonable for him to earn a little more.

However, this is also equivalent to forcing Qualcomm to be the "tool company" of the Cote d'Azur to charge ahead, and Mollenkopf certainly knows that Luo Sheng is for this purpose.

Damn it!

scolded a few words in his heart, and then said firmly: "Mr. Luo, this is too harsh for Qualcomm, and we can't accept it." ”

Luo Sheng said calmly: "I am Party A, I have the final say, your company will either agree, or the friendship between us will end, the choice is in your hands." ”

Morlenkopf dared to be angry: "You ......! ”

Thinking that more than half of the company's revenue is derived from the Cote d'Azur, I can only dare to be angry.

If you are aggrieved, you have to hold back.

Luo Sheng added: "Your country is making trouble every once in a while, I'm tired, it's not necessarily a bad thing to decouple early, there is a saying in our place, called 'long pain is better than short pain', rather than burying a detonator that may detonate at any time in the future, it is better to save trouble from the two clears, and it is a big deal to live another year of hard life." ”

That being said, but in fact, if the Cote d'Azur and Bluestar Technology completely lose the international market, it is also a very hurtful thing, and everyone is a loser, and Luo Sheng is also trying his best to avoid this kind of thing, including showing the emerging potential leaders in the field of eight semiconductors such as Reebok Technology, etc., all in order to be able to maintain the international market share.

This series of actions is, in a sense, a means of deterrence, clearly telling the other party that I have an alternative.

Including what the head of Higher Pass said now, it is clear that it is difficult for him to give up the international market, but he is tired, I don't want it, and I don't want to play with you.

Luo Sheng is not lacking in courage, he is betting that a North American multinational company is more unacceptable than himself to accept the harm and risks caused by decoupling, and will try his best to avoid it.

To put it bluntly, it is a company whose ability to resist risks is not as good as Luo Sheng's.

Of course, you have to play a trick to get away with it, so that you can take the initiative into your own hands.

It's not that I don't want to decouple now, it's that I want to decouple and you can't decouple, you have to maintain that the cooperation between the two sides does not break, and the two sides have arrived.

Directly turn passive into active.

With the initiative, there is the bargaining power, with the bargaining power, there is the right to control, and with the right of control, you can grasp the international pricing power of products.

In the end, Morlenkopf still said firmly: "Mr. Luo, Qualcomm can't accept your plan. ”

Luo Sheng, who was sitting on the curved sofa, crossed Erlang's legs, and the big guy sat down and shrugged his shoulders and said: "Then I can only say that it's a pity, but I personally still hope that you can think about it, I can give you a week to think about it, so be it." ”

The video communication between the two sides was interrupted, Luo Sheng stretched his waist comfortably, glanced at the clock and said, "Gan." I have been talking about this for a long time, and I have made my sister wait for a long time. ”

I immediately left the large living room and went to the SPA room in the leisure area of the building.

On the other side, in the CEO's office at Qualcomm headquarters, in the middle of the night, after Morlenkopf finished the remote video communication, he scolded alone: "Madefaq, damn Luo Sheng, you want Qualcomm to be your pawn and a tool to charge into battle?" Hmph, as long as I'm still at the helm of Qualcomm, this won't happen unless the board fires me, I swear. ”

When did you suffer from this kind of bird anger, when I thought of negotiating with Xiaomi and other manufacturers, the other party's respectful appearance, and then compared with Luo Sheng, I was angry when I thought about it, and Molenkopf, who had vented two sentences, left the company in a scolding of broken thoughts.

……