Central Vietnam, Quy Nhon.

This is an obscure city located on the seaside, and the per capita income is considered to be above the middle in Vietnam, and workers in large Japanese-funded or Korean-funded factories can get more than 2,000 yuan a month, while the income of ordinary workers is only more than 1,000 yuan.

Vietnam is a country built on motorcycles, with a population of about 100 million, but the number of motorcycles has reached 70 million, from old women in their seventies, down to teenagers, wearing Ao Dai, and junior high school students who are still in school, almost everyone has one.

Many Chinese people do not know about Southeast Asia and think that according to their level of economic development, they should prefer low-cost motorcycles.

But the fact is diametrically opposite, the average price of a motorcycle purchased by Vietnamese people is more than 10,000 yuan.

Honda Beast, Wind Blade, PCB, Monkey, Yamaha Machete, these Japanese motorcycles priced at more than 10,000 yuan, occupy 90% of the market share in Vietnam.

Why do people like to buy such expensive motorcycles in Vietnam, which looks so barren?

The reason is actually very simple, as an underdeveloped country, motorcycles are not only a means of transportation for Vietnamese people, but also an important means of survival.

It's not like Huaxia, where you can get fainted on a hot day, and the bus system doesn't exist, so you have to have a transport to survive in Vietnam.

Vietnamese people rely on motorcycles to get to work and pick up their children, small businessmen have to use motorcycles to transport goods, and without a high-quality motorcycle, their whole life will be completely paralyzed and nothing can be done.

There is no doubt that Vietnam is a huge market for motorcycle companies, and the most classic failure case of Huaxia motorcycle companies happened in Vietnam.

At the end of the last century, China's major motorcycle companies frantically poured into Vietnam, launching a devastating price war against Japanese manufacturers, pulling the average price of motorcycles from more than 10,000 yuan to less than 4,000 yuan.

The price war started in Hanoi in the far north and went all the way to Hue, Da Nang, Nha Trang, Saigon, and Can Gihi and Phu Quoc in the southernmost corner.

The crazy price advantage is simply invincible, and the domestic manufacturers are like a bamboo, and the market share of Japanese motorcycles has been reduced from 90% to less than 30%!

However, the good times did not last long, and when domestic manufacturers celebrated the occupation of the Vietnamese market, a reversal occurred.

Those cheap domestic motorcycles, after one to two years of riding, exposed huge quality defects, resulting in Vietnamese people complaining, domestic motorcycles, and even all products in China, the reputation of the word has plummeted.

Driven by the utilitarian mentality of the year, the cheap motorcycles dumped into Vietnam were so serious that it was heartbreaking.

The Vietnamese, who suffered a loss because of the purchase of cheap motorcycles, have scolded all the Chinese products with blood, and to this day, they have not completely turned over.

Japanese motorcycle companies took the opportunity to add fuel to the fire, they bought newspapers and radio stations, hyped up the inferior quality of Chinese goods, and led public opinion to attack and slander.

Building a market often takes many years of painstaking operation, and collapse is only a matter of moments.

Just as the domestic motorcycle companies swept the whole territory of Vietnam, in just two years, they were beaten back by the Japanese manufacturers, and they were lost from north to south, and there was no piece of armor!

Huaxia is a big country in the world that produces motorcycles, and has long ranked first in the world.

But today, when you go to Vietnam again, you can't find a single domestic motorcycle here.

What's even more terrible is that the fiasco of the Vietnamese market soon affected Laos, Cambodia, Thailand, Malaysia, Indonesia, and the Philippines.

Domestic motorcycles not only withdrew from the Vietnamese market, but also returned from the whole of Southeast Asia.

The classic of this fiasco, the far-reaching impact, and the loss of word-of-mouth caused by it, are enough to be written into textbooks.

Early in the morning, Nguyen Thanh Yun rode his Honda Cub and took his daughter Nguyen Ngoc Huong from his village to Quy Nhon City.

Ruan Yuxiang is fifteen years old, and she has become a slim girl, and she is going to go to high school seven kilometers away from home, so Ruan Chengyun plans to use the money she has earned from working on fishing boats in the past few years to buy her a motorcycle.

Nguyen Thanh Yun brought 35 million VND, which is not an exaggeration, because the face value of VND is so low, one yuan can be exchanged for more than 3,300 VND, and 35 million VND, in fact, is only equivalent to more than 10,000 yuan.

The father and daughter went straight to the street where the motorcycles were sold.

In this narrow street, there are more than a dozen motorcycle shops, seven or eight parts shops, and a few that specialize in motorcycle maintenance or second-hand cars, and dozens of surrounding towns and villages all trade motorcycles here.

As soon as Ruan Chengyun came here, he was immediately stunned.

At some point, more than a dozen new shops selling electric bicycles and motorcycles opened on both sides of the street.

The stores are very modern, with neat samples inside huge glass doors, and many scantily clad promotional girls are enthusiastically handing out flyers at the door, and they are also setting up a stage and scratching their heads on it.

Nguyen Thanh Van wasn't embarrassed by the fact that the promotional girls wore too little, which is a Vietnamese specialty.

Even if you order a plate of seafood and drink a bottle of beer at a roadside stall, there will be an exposed girl who promotes beer and will come up and pour you a drink.

Locals have long been accustomed to it, and it is strange that there are no shops with long legs to promote girls.

Ruan Chengyun was curious, and took his daughter closer to take a look.

Even if he was pulled by the promotion girl, he enthusiastically explained how advanced electric motorcycles are, and compared with gasoline motorcycles, they can save a lot of money.

In front of his daughter, Ruan Chengyun was embarrassed to rub oil on these promotional girls, so he read the flyers seriously.

By this year, the Vietnamese people's antipathy to Chinese goods has been greatly reduced.

Why?

Because of the strong rise of small household appliance companies such as the Big Four and Midea.

They spread well-made and technologically powerful mobile phones and small household appliances all over the world, causing an unprecedented sensation and directly plunging the powerful Samsung and Apple into the bottomless abyss.

Ruan Chengyun didn't trust Huaxia goods in the past, but since he changed to a Huawei brand mobile phone, he was immediately shocked by the strength of this mobile phone.

The high-resolution screen, lightning-fast running speed, the photos taken are almost like oil paintings, and the wireless charging function, you can lie on the couch and play all night without losing power.

"That's amazing!"

Ruan Yuxiang exclaimed, her eyes wide as she looked at the electric motorcycles on the promotional list.

It can run 200 kilometers on a single charge, equipped with 3000 hub motors, with a maximum speed of 90 kilometers per hour, a seven-degree battery module composed of 466 18650 lithium batteries, and a high-precision electronic control produced by Xingchen Technology, which still has 90% power after 1,500 cycles.

Although these indicators cannot be understood by Nguyen Chengyun, who is not highly educated, he can understand the energy consumption indicators, seven kilowatt-hours of electricity for 200 kilometers, according to the electricity price in Vietnam, that is, two yuan per 100 kilometers.

And his Honda cub is already extremely fuel-efficient among motorcycles, with a fuel consumption of four liters for 200 kilometers, which is equivalent to 16 yuan for 100 kilometers.

And in addition to gasoline, motorcycles also need to consume engine oil and replace various filter consumables, which are not needed for these electric motorcycles, which can save a lot of money!

Ruan Chengyun offered to take a test drive, and the promotion girl agreed without hesitation, pushing him a pedal-type luxury electric motorcycle equipped with 16-inch wheels.

Nguyen Chengyun left his daughter and his Honda cub in the shop, and then rode an electric motorcycle down the street for more than a kilometer.

When he returned to the shop, Ruan Chengyun frowned, as if he was shocked by the performance of the car, and he asked his daughter to try it too.

After a while, Nguyen Ngoc Huong came back and was full of praise for the car's performance.

Vietnamese girls started riding motorcycles at a very young age, so as soon as Nguyen Ngoc Huong got in the car and twisted the electric door, she immediately discovered the beauty of electric motorcycles.

The car is light, the ride is smooth, there is no vibration, no noise, the torque is extremely strong, and the push back feeling is full, which is completely different from the performance of the internal combustion engine.

That's the advantage of the electric motor, where all the torque bursts instantaneously, while the internal combustion engine needs to reach a certain speed to fully release the torque.

Ruan Chengyun asked the price and found that it was a bit expensive, asking for 13,000 yuan, which he couldn't afford at the moment.

The promotion girl immediately recommended a lightweight electric motorcycle that is more suitable for girls to ride.

This time, the products brought by domestic manufacturers are very complete, from electric bicycles of less than 2,000 yuan to high-power electric motorcycles of tens of thousands of yuan.

And under Luo Jia's strict requirements, the quality of these products is very good, and the design is also very modern, and there is no strong cottage atmosphere in the past.

Ruan Chengyun finally decided to buy his daughter an electric motorcycle worth 7,000 yuan, which naturally has a range of less than 200 kilometers, only about 80 kilometers.

But the distance for my daughter to go to school and back is only a dozen kilometers, and occasionally she goes to a farther place, and 80 kilometers is enough.

The father and daughter rushed back to the village in one car and were immediately watched by the men, women and children in the village.

Ruan Chengyun was very excited, and told the people in the village about the advantages that the promotion girl told him.

Cheap, durable, money-saving, lightweight, and there are two charging modes: fast flush and wireless slow charging.

The people in the village listened excitedly, and then everyone came to try to ride a lap, and found that the electric motorcycle is indeed easy to use, not to see that the motor is not big, but the torque is very strong, and the ride is particularly smooth.

Saving money is even more powerful, it is not cheap to buy an electric motorcycle, the key is to use it cheaply, which is equivalent to only two cents per kilometer, which is really tempting for Vietnamese people with a very low average income.

If you ride an electric motorcycle, you can save a few hundred yuan a year on gasoline, and after a few years of riding, you can save the money on a motorcycle.

As for whether to trust Huaxia goods, this is no longer a problem.

Through the efforts of Xingchen Technology and the Big Four, as well as those small household appliance manufacturers, they finally got back the reputation they had lost.

Almost all the people in the village use Huaxia mobile phones, and the quality is excellent.

So they think that there should be no problem with electric motorcycles made in Huaxia.

After all, these motorcycles are also equipped with the wireless charging module of Xingchen Technology, which is not only famous in China, but also a first-class golden sign in the world.

I have to say that Luo Jia's strategy is still very correct, as long as he gets on his boat, if anyone dares to cut corners, he will be kicked directly.

This time, Huaxia manufacturers made a comeback in Vietnam, which had failed miserably, not by price, but by quality and technology.

As for the playing style of Huaxia manufacturers, it is a typical wolf pack tactic!

Luo Jiaming told everyone clearly that in the future, only three to five of you will be able to stay, and the rest will be eliminated.

Every partner of Xingchen Technology must be a strong person who has passed the cruel test of the market.

In this way, can domestic manufacturers not work hard?

They are now showing their magical powers across the sea, and they are making crazy efforts in R&D, quality, marketing, and all aspects, and they all want to become the last remaining powerhouse.

And the first market they made efforts in was Southeast Asia, which was closest to China.

In that year, they suffered a historic defeat in Southeast Asia, abandoned their armor, and withdrew in disgrace.

Now, with the help of Xingchen Technology, they are making a comeback to regain this market!