Lead:

It must be admitted that beauty is a scarce resource in this world. As an economist said, not everyone is born beautiful, so beauty is all the more precious. It is precisely because of the scarcity of beauty that people are increasingly focusing on beauty. Manufacturers took advantage of this and smoothly attracted people's attention to their products through the beautiful women.

There is a rich man in India, Mahami, who has 7 daughters, all of whom are sunken fish and geese, and the moon is closed. He regarded them as jewels in his palm, and whenever a guest came, he would let them come out and show off.

One day, one of the visiting guests suddenly said to Mahami, "I am the most famous tailor here, and I have heard that your daughters are beautiful, but I find that they are not as beautiful as the clothes I have made." When the rich man heard this, he could not help but be furious. At this point, the tailor said, "Let's make a bet, I'll make the most beautiful clothes in the world and let your daughter come to my shop and try them on." If everybody says that your daughter is more beautiful than my clothes, then I will lose you 500 taels of silver, otherwise you will lose 500 taels of silver, how about it? When Mahami heard this, he immediately agreed.

The next day, Mahami took his daughters to the tailor's shop. The daughters put on the tailor's clothes, and suddenly there were sighs of admiration around them. Dressed in beautiful costumes, Mahami's daughter looked unusually beautiful. As a result, everyone praised Mahami's daughter for her beauty, and at the same time praised the tailor's skill. However, when it comes to which one is superior, everyone agrees that Mahami's daughters are prettier. Receiving the affirmation of the people and 500 taels of silver, Mahami was very happy. Oddly enough, the tailor who lost the money seemed to be happier than he was.

Puzzled, Mahami secretly sent someone to observe, and found that within a few days since this bet, the tailor's shop had been crowded with women who loved beauty, and everyone wanted to buy the good craftsmanship of the tailor. And the clothes sold by the tailor also changed from 1 tael of silver to 3 taels of silver from the day of the bet.

The tailor took advantage of Mahami's greed for money and competitiveness, and used the "fashion show" of beautiful women to promote his craft. By such means, he succeeded in attracting people's attention and expanding the sales of clothes. It's a pity that the shrewd Mahami failed to see the trap and made a "stepping stone" for the tailor in vain. The tailor's ingenuity lies in driving sales of his own clothing with the help of the "beauty effect".

This is the beauty economy, that is, the economic activity of wealth creation and distribution around the resources of beauty. In fact, to put it bluntly, the "beauty economy" is the "eyeball economy", because beauty attracts people's attention. During the Western Han Dynasty in China, some people already knew how to use the positive role of the "beauty effect".

The "Historical Records" records the story of Sima Xiangru and Zhuo Wenjun:

The richest man in Linqiong, Zhuo Wangsun, has a beautiful daughter Zhuo Wenjun. Sima Xiangru played a song "Phoenix Seeking Phoenix" for Zhuo Wenjun, and the sound of the piano moved Zhuo Wenjun behind the screen, and she peeked at Sima Xiangru and was "happy and good". Afterwards, Sima Xiangru asked the "waiter" to be a matchmaker and eloped with Wen Jun to Chengdu overnight.

Zhuo Wenjun and Sima Xiangru faced an embarrassing life, and decided to sell their cars and horses, and went to Linqiong to open a hotel, and Zhuo Wenjun sold wine on the street. Because of Zhuo Wenjun's beauty, many people came to patronize, and the lives of the two gradually improved because of the prosperity of the wine shop.

The story of Zhuo Wenjun's "selling wine when he was in the palace" reflects the "beauty economy" effect of the Han Dynasty, because the beautiful and talented Zhuo Wenjun sells wine in public, which will attract more people to buy wine, and will improve her and Sima Xiangru's living conditions.

Nowadays, beauties are not only not ignored by businesses in the rapidly developing market economy, but are constantly discovered, infiltrated into various industries, and gradually evolved into today's most fashionable "beauty economy". Whether it is the opening of a shopping mall, a car show, a housing show, or a variety of goods, merchants are keen to invite beautiful women to come out and make money by borrowing beautiful women. In daily life, we can see "fashion shows", "underwear shows", "car shows" and so on everywhere, all of which are branded with beautiful women. Playing the beauty card and settling economic accounts, the influence of beauty is getting bigger and bigger, and there is a tendency to radiate to various fields and penetrate into various industries.

Why do merchants pamper the "beauty economy"? Why is the drama of "beauty promotion" always playing out? From an economic point of view, merchants are making full use of the value of beautiful women.

It must be admitted that beauty is a scarce resource in this world. As an economist said, not everyone is born beautiful, so beauty is all the more precious. It is precisely because of the scarcity of beauty that people are increasingly focusing on beauty. Manufacturers took advantage of this and smoothly attracted people's attention to their products through the beautiful women.

According to a survey by a well-known automobile company in the United States, in the auto show, if there is a famous car but no beautiful woman, the average time for the audience to stop and watch is 2 minutes; If there are both famous cars and beautiful women, the time for the audience to stop and watch is 9 minutes. That is, the beauty adds 7 minutes to the audience's attention to this product. And it is this short 7 minutes that has won a lot of business opportunities and sales revenue for the company.

In this way, the "beauty economy" has led to the prosperity of the corresponding industries, and has increasingly become a productive resource in the hands of merchants, and the purpose of manufacturers is to maximize the transformation of resources into capital or commodities and industrialize them. For these reasons, it is not surprising that the "beauty economy" is all the rage.

The "beauty economy" is an economic activity in which companies rely on attracting the attention of the public to obtain economic benefits. Attention is important because it can optimize the allocation of social resources and can also make manufacturers reap huge benefits.