What's the most touching thing in the world? Someone replied: Yes, sincerely.

Indeed, sincere words are the most moving. Therefore, when you are faced with a stubborn customer and can't conquer for a long time, you should think about the truth contained in the phrase "sincerity, gold and stone are open". Put your sincerity, drop by drop, into every word of the word, and this will become the most powerful lubricant in the world.

Once, a foreign journalist asked Minister Wu Yi a very embarrassing question: "May I ask Minister Wu Yi, why is he still single?" "Does the minister have nothing to say about this, or is he vague about it? People speculate about the possible way to answer. However, Wu Yi's answer was unexpected, and she neither evaded nor evaded.

"I don't believe in celibacy," she said. The reason why I am single is related to the one-sidedness of my youth. One is influenced by literary works, and there is a standard image of a man in my heart, which is not available in real life; The second is that I always feel that I have to start a business first and then start a family, and this industry always feels that it has not been established. Then I stayed in the ravine for 20 years, and the range of contact was limited, and when I got out of the ravine, I was older and busy with work, so forget it. ”

This frank answer surprised and moved everyone. It is this frank and straightforward style that makes Wu Yi an outstanding woman who is invincible in foreign trade negotiations.

Enterprises and businesses are constantly evolving with the times. The progress of human civilization is like a "big wave sweeping sand", with the ebb and flow of the tide and natural selection. The rise and fall of enterprises and businesses is not only the role of the general environment of the times, but also determined by the minds and actions of enterprises and businesses.

Negotiation is a kind of competition, and competition is naturally inseparable from the means of competition. To this end, all negotiation tactics should be fully utilized. However, any kind of negotiation should be conducted on the basis of frankness.

The meaning of candor includes: negotiation is a peaceful negotiation process, not a synonym for coercion, and the negotiated agreement is guaranteed by the negotiator's faithfulness; Negotiators should not only pay attention to their own interests, but also take into account the interests of others. As Henry Kissinger, former US Secretary of State and a well-known negotiator, put it: "In the eyes of the layman, diplomats are cunning." And a wise diplomat understands that he must not fool his opponents. A reputation for reliability and fairness is an important asset in the long run. ”

Indeed, from a purely pragmatic point of view, honesty is absolutely important for a negotiator. If you're not considered trustworthy, people will only tell you what they have to tell you because of your position or title, and you may not want to get anything more than that. On the contrary, when the other party thinks you can be trusted, after the negotiation, in some private times, he or she may tell you something that you would not know from the negotiation. For example:

A: Look, I know our bid is a bit low, but we're really interested in your product.

B: However, your attitude towards price makes people feel that there is no room for accommodation at all.

A: I know that. However, if you can make a slight concession, our price will change.

This interesting conversation may be your stepping stone to success, not because you have controlled others with intrigues, but because you have gained trust. It is only when the integrity of character is beyond doubt that secrets and key materials will be revealed to you. If you are perceived by the other party as trustworthy, you should do your best to maintain that image, which is at least crucial for your next negotiation with the other party.