It's been nearly a year since he transferred to work as a planner, and Hu Ya finally ushered in the first independent report in his life. I've heard that reporting is a big opportunity for planners. On the one hand, you can get a writing fee for writing a report; On the other hand, once the contract is signed with the developer, the reporting planner can withdraw the commission from the newly signed property every month. If the project is developed in a new market, it will also receive a development bonus of 20,000 yuan from the company.

It's been two months since he came to T City, and Hu Ya slowly learned to deal with the developer of Ocean One. Whether you are a salesperson or a marketer, you are dealing with people, and you are fighting wits and courage in the process of dealing with people. Although it's not a monster upgrade, it can make people learn some methods and skills that are not in books and will never appear in books.

As a planner, Hu Ya has attended several marketing meetings of the Jian'an Superior City project. Hu Ya found that Zhao Ruyi was very proficient in psychology, sales theory, and speech and eloquence when communicating with professional real estate counterparts. I heard that Jian'an Real Estate hired Zhao Ruyi with a high salary many times, but Zhao Ruyi was unmoved. Zhao Ruyi has a round face, round eyes, good-looking eyebrows, and decent makeup, and her professional style comes out. When Hu Ya and Zhao Ruyi were eating together, they talked about the topic of professionalism. Zhao Ruyi looked bitter: Since joining the company, there have been too many detours, and I am used to dealing with developers.

It is said that experience is an asset, and for those who are willing to reflect and often self-reflect, experience can be converted into wealth. But for those who have the mentality of working part-time and being a monk for a day, the experience is to count the days and live by.

When Hu Ya received the market report that he was doing alone in the F area of T City, he felt a little sudden, after all, Sun Shaojun hadn't left yet! But Hu Ya also vaguely felt that Sun Shaojun was really planning to leave. From September to November, the company's headquarters delayed Sun Shaojun's resignation for more than two months. Delaying resignation is also a means of retaining employees. To discuss cooperation with the Shui'an Shoujun project, Sun Shaojun is indispensable at the company level. At that time, Hu Ya was at a loss when she looked at the notice of the planning department, and she didn't know what to do until Sun Shaojun gave her some advice, and Hu Ya was enlightened.

The first thing to do when writing a market report is to do market research. Hu Ya selected a total of five property consultants from the Ocean One project and the Superior City project, and added nine of himself to go to Area F to sweep the market. Before leaving, Hu Ya also made a map of the area of Area F. According to the traffic routes and streets shown on the map, Hu Ya and his soldiers divided into three routes to conduct market research. At the end of the one-day market research, Hu Ya began to sort out the developers in the F area market, and the analysis angle involved project positioning, real estate pricing, preferential policies, advantages and disadvantages, etc.!

After completing the task of writing the market information part, Hu Ya began to analyze the strengths and weaknesses of the project, which also needed the help of others. It seems that simply listing dozens of highlights of the project will not attract the attention of developers! Hu Ya begged Sun Shaojun for help, Sun Shaojun was swaggering shopping in T City, and planned to prepare separate gifts for everyone under the pretext of going back to Z City to get luggage. Sun Shaojun reminded that SWOT analysis can be carried out when writing a report, that is, to clarify the strengths, weaknesses, opportunities and shortcomings of the project!

In order to reduce Hu Ya's anxiety about writing a report, Sun Shaojun saved a template for Hu Ya. Jua felt a lot more relaxed. Sun Shaojun looked at Hu Ya's tired appearance, a little unbearable, and asked her to rest-Hu Ya hadn't slept for two days and two nights!

Hu Ya thought, no wonder writers are willing to write at night, because in the dead of night, they can concentrate on their creativity and creation! It can't be said that there is no rest at all, when I stayed up until three o'clock in the morning last night, Hu Ya looked at the computer desktop, as if he was asleep, because as soon as he opened his eyes, it was swollen at five o'clock. The secretary got up to drink water, and saw Hu Ya tapping on the computer keyboard and constantly "kowtowing", and couldn't help but persuade her: "Hu Ce, go back to bed and sleep!" The body is important! But Hu Ya shook his head and said: "Tomorrow at ten o'clock in the morning, I need to send the information to the developer, and I have to explain it in front of the developer." Time is too tight! ”

Huya will never forget the birdsong he heard at four o'clock in the morning with twilight. Of course, this is not miserable, but the tragic thing is that Hu Ya carried a computer bag and went to the Ocean One project to give a report to the newly promoted deputy manager of the area - the agency has always insisted that its sales team understand first, and then persuade the developer to enhance the intention of cooperation - Hu Ya stayed up late continuously, although he maintained a sober and calm appearance, the actual brain has long been out of control. Juya accidentally fell, and just fell into a puddle of water, and her computer bag flew out...... Sun Shaojun felt that Hu Ya was using his life to make a report, and he couldn't bear to tell Hu Ya that the reward for the chief creative planner every time he wrote a report in Tianhua Agency was only 220 yuan, which was really not worth staying up late!

Because of Hu Ya's hard work, the cooking aunt of the Ocean One project made a dish for her: fried green peppers with chicken! This is my aunt's specialty, but Hu Ya didn't eat, and fell asleep on the bed. Hu Ya slept for twelve hours.

Hu Ya never dreamed that the developer would be so satisfied with the first time he submitted the report. At that time, it was decided on the spot that as long as Li Bin, the deputy manager of the area, had the decision-making power, the developer would directly sign a contract to cooperate with Tianhua Agency. Director Wang had just left T City not long ago, and it was unrealistic for him to return immediately. Sun Shaojun saw this situation and said: "If you are afraid, you are afraid of Li Bin, and you will hesitate, which will lead to the loss of opportunities!" ”

The next time I heard about this "Century Grand View" project in District F of T City, it was at the end of November. The developer's intention to cooperate with Tianhua agency was dispelled. Because the developers themselves say, "What we need is a sales team." But now it seems that the most important thing is the customer to come to the door. If you can be a customer channel, we can still cooperate. It is said that the developer agreed to the 5% agency fee at that time. But because of Li Bin, the company lost an opportunity for cooperation. Sure enough, at the debriefing meeting in December, Li Bin was dismissed from the post of deputy manager of the area......

When Sun Shaojun was leaving, he said that he would go back to Z City to pick up things, and then quietly reminded Hu Ya: "Take a look at the books of the extension class, T City, as the marketing vane of the province, will soon enter the era of channel integration!" After speaking, Sun Shaojun patted Hu Ya on the shoulder: "Your strength is here!" Think about how you realized the liquidation of the project in Tongrenli! Hu Ya felt that his eyes lit up, and he sighed in his heart that Sun Shaojun is really a marketing master! I have long heard that the first county of the waterfront also wants Tianhua Agency to be responsible for channel management. I believe that there will also be ideas in the company to try to expand channels sooner or later.

In 2015, Tianhua Agency established an e-commerce division, breaking the original pattern of sales agency and real estate development of Xinghua Group, and slowly realizing service transformation!

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