The biggest problem in the market is the location. Three-sided ring road, travel safety and truck noise problems have seriously affected the customer's goodwill towards the property. When Hu Ya was walking around the project, he suddenly heard a loud "bang", which turned out to be a semi-truck with a flat tire. Hu Ya can only say that in terms of living conditions, it can only be said that it is unsatisfactory.

Hu Ya went to the three resettlement buildings to go around. Walking into the elevator, Hu Ya found that the four walls of the elevator room were covered with graffiti and various small advertisements. When they get out of the elevator, some people put the X-shaped drying rack in the elevator foyer; Some people hung some sundries in the house on the side wall of the stairs with nails; Some people park their electric cars in the hallway. The overall cultural environment of the resettlement housing is really average, or even, very poor!

Hu Ya wanted to make a location map of the Mingyuan community, so she began to roll the road. When making a location map, planners need to understand the supporting facilities around the property, such as schools, hospitals, shopping malls, stations, etc. In the process of rolling the road, Hu Ya asked the people he met along the road about the Mingyuan community, and they all called the real estate "triangle". Hu Ya had a bit of a headache. Hu Ya asked people again if they would choose to live in this community, and the people doing business on both sides of the road shook their heads, "Feng Shui is not good"; Others say that "the three-sided loop is too noisy".

After measuring his steps, Hu Ya found that there was a supermarket and a hot pot city in the resettlement of the Mingyuan Community. Looking at the bottom merchant with a total of three floors, the minimum area is 200 square meters. Hu Ya patted his head, whether it is rented or sold in the future, the bottom merchant is also a big problem. Hu Ya really doesn't understand why the developer chose to build a three-story community businessman! The shops that come with the community are mostly for community residents, so the area is medium or small.

There is a long-distance bus station in the surrounding area, two kindergartens, a shopping mall to the north, a large shopping supermarket, and a wholesale mall. In terms of the convenience of life, it is also average.

Hu Ya specifically inquired about the urban planning of City B on the Internet, and there is a high-speed rail station planned under construction two kilometers west of the Mingyuan community. High-speed rail is a treasure in first- and second-tier cities, but in city B, because most people are doing small businesses and have no need to travel; Coupled with the rise of the Internet, e-commerce can make money all over the world without leaving home. The value of high-speed rail stations to ordinary residents is equivalent to none.

Hu Ya found that there is a simple industrial land in the west of the Mingyuan community, which is the industrial planning land allocated by City B in order to transfer the industrial market. This piece of land is planned out of furniture market area, steel market area, small commodity market area, hardware and electromechanical market area. No matter how you look at it, Hu Yadu thinks that the government wants to turn the south of the city into an industrial zone. That is to say, the target customers of the Mingyuan Community project can lock in a group of investment customers and customers who come to City B to do business from other places.

Vaguely, Hu Ya figured out the direction of solving the problem of the Mingyuan community. However, if you want to solve the problem of noisy traffic, you can't just rely on words, but also depend on the developer's public relations effect. The developer of Mingyuan Community is Shenghua Real Estate, the real estate boss of City B, Shenghua Real Estate started in the catering industry, and pays great attention to details and quality. Because it has always regarded itself as a local real estate giant, the developer loves face. Thinking of this, Hu Ya had an idea.

Shenghua Real Estate currently has two projects under construction, namely Mingyuan Community and Hot Spring Town. Compared with these two real estate projects, the Mingyuan community project is really in an embarrassing situation - the key factors of the real estate such as popularity, reputation, price, and architectural style are not as good as the hot spring town in all aspects. In addition, the two projects were developed at the same time, and compared with the two sides, the Mingyuan community was always crushed.

Although Manager Yang Fang is a marketing manager, she is accustomed to the "everything is easy to discuss" work model of her own development company, and her own development company has always been generous in terms of spending money on activities.

In the sales agency, in cooperation with Party A's developer, Party B's biggest problem is "asking for money"! Whether it is the "settlement commission" during the cooperation between Party A and Party B, or the cost of daily promotion of marketing and promotion, every time it comes to the problem of money, the developer is unwilling to pay for it!

The Mingyuan community team is finally here! The sales team members, the boys are Zhou Kun, Wantong, Wang Yu, Ouyang, and the girls are Wu Shuangshuang and Lin Jia. Counting the secretary Men Lei, the manager Yang Fang, and the planner Hu Ya, the sales team of nine people is formed.

Although there were many problems, Hu Ya and the entire sales team slowly sorted out the ideas to solve the problems of the Mingyuan community. As a planner, Hu Ya thinks more about planning issues such as real estate materials, marketing activities and on-site packaging during the start-up period. As for the sales team's talking, the recruitment and training of billers, and the execution of real estate activities, they are all irrelevant to planners.

The property needs its own hotline! Because the Mingyuan community was sold by the hot spring town before, all the leaflets, floor plans, etc., and the hotline numbers left on the Mingyuan community were all from the hot spring town! Since the sales office of Mingyuan Community is independent, it needs its own hotline. Hu Ya wrote the first contact letter, urging Wang Dong, the developer's contact, to quickly install a phone for the sales office.

Immediately afterwards, Hu Ya encountered a dilemma when making materials. Wang Dong, the developer's contact, has a relationship with the material. The so-called real estate materials are commonly used leaflets, floor plans, handbags, disposable paper cups, outdoor photo stickers, etc.

When Hu Ya asked Li Donghai, a relative of Wang Dong, about the price, he found that this person's quotation was obviously much higher than that of the manufacturer named Li Xingwang introduced by Lu Jun and Mr. Lu. Li Xingwang is said to be the largest manufacturer in City B, and the cooperative real estate has a good reputation, and the key is that Hu Ya can ask him about the activities done by other real estate. Li Donghai is a related household, so there must be a rebate agreement with Wang Dong, and the sales agency company is Party B, not mixed up!

Mr. Lu is the direct superior of Hu Ya and Manager Yang's reporting work, and it is precisely because of him that Tianhua Agency can sign a contract with Shenghua Real Estate to cooperate. Every time I see Mr. Lu, Hu Ya can always think of Mr. Fu, the docking person of Jinlong Real Estate in Z City, they are all professional managers, and they can understand as soon as they hear about promotion, and they can also give professional advice.

Hu Ya discussed with Manager Yang and felt that it was best to leave the issue of choosing a material manufacturer to the developer to decide. Therefore, Hu Ya wrote another contact letter and made a list of the materials needed to start the Mingyuan Community project, so that it was convenient for the developer to compare quotations.

Hu Ya's daily work is to sit at the computer desk, write and send copywriting, review the design drafts issued by the design department, communicate with Manager Yang, print out the design drawings and hand them over to the developers Wang Dong and Mr. Lu to confirm and sign, and then contact the material manufacturer.

Because it is an advertisement in the start-up period, all the copywriting, all the design drafts, and all the production lists, Wang Dong must review them, and Mr. Lu must sign them. Wang Dong has a headache every time he sees Hu Ya, because as long as Hu Ya shows up, it is the moment when the developer gets the money! Not only that, Hu Ya compared Li Donghai and Li Xingwang with the two manufacturers, and the company directly set Li Xingwang to make various materials. This is equivalent to cutting off one of Wang Dong's financial routes, and he blames Hu Ya for his resentment. In Wang Dong's eyes, Hu Ya is a walking "wealth boy"!

Of course, the sales department was not idle, and they went to the streets during the day to distribute the leaflets from the hot spring town. Of course, erase the hotline number in advance and change it to your own mobile phone number. In the evening, stay in the sales office to practice.

When Hu Ya doesn't accept design drafts at night, he also listens to them! After more than half a month of combing, the talker's speech on the Mingyuan Community project was finally written.

In response to the noisy problem of the Mingyuan community, the sales team's rhetoric is to emphasize the government planning, and the developer has confirmed from the government planning department that the east-west national highway on the north side of the Mingyuan community will be moved south to the farmland in the south of the city. The second is to emphasize the glass and windows of the house, the broken bridge aluminum doors and windows, sound insulation and noise reduction, and record the decibel test video. The third is to emphasize the price advantage of the Mingyuan community, after all, it is 1,000 yuan lower than the unit price of other real estate projects in the market!

In response to the so-called feng shui problem, the first is to explain that the developer, as a catering businessman, is very particular about feng shui, and the site is located in the current location, and the developer has done special research. The second is to make use of the characteristics of the real estate planning of low south and high north "with backing", as well as the water system planned within the community, to make money when encountering water, emphasizing the attention of the Mingyuan community itself to feng shui. The third is to talk about the surrounding planning, the subway station brings popularity, and the popularity gathers wealth. The Mingyuan International Plaza gathers contacts for businessmen and makes it more convenient to do business.

As for the biggest selling point, it is low price and cost-effective. The sales team took full advantage of the "small to big" approach! 1,000 yuan per square meter, 100 square meters of house saves 100,000 yuan, business turnover and buy a house again are enough! In addition, with the planning, enhance the customer's recognition and recognition of the appreciation potential of the southern part of the city, enhance the customer's heart, and increase the psychology of "cost-effective". In short, it is very important to convey confidence!

Hu Ya's location map was also done, and she creatively wrote a sentence on the far left of the location map: "The government buys a house 3,000 meters to the south and saves 200,000 yuan." Hu Ya has done market research, and the average price of houses near the government is nearly 6,000 yuan, and the average price of houses in Mingyuan Community is 3,800 yuan. Buying a 100-square-meter house, in the Mingyuan community, can really save nearly 200,000 yuan!

Busy until the end of March, Hu Ya finally finished all the materials, looking at the posters, leaflets, floor plans, handbags, paper cups and so on to be moved into the warehouse one by one, Hu Ya breathed a sigh of relief - the next April, is busy with marketing activities!

As for the sales team, they finally straightened out their rhetoric and finally recognized the value of the Mingyuan Community project from their hearts.

Of course, everyone also deepened their impression of the value of real estate sales agencies. A real estate sales company that can really make the impossible possible! Solve the customer's problem, make the developer's funds back, let the customer buy a house happily, and let the developer make money smoothly!

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Sogou