Chapter 39 There are many problems with new real estate projects
Hu Ya went to City B, a county-level city in City L. The pillar industries of City B are the furniture industry and the steel industry, which is a typical industrial city. Because the economy is developed, the living standards of the residents are very high, the foreign population is also large, there are many sales organizations, and the social security is average.
Originally, I thought that after arriving in City B this time, I would visit the market directly with the sales team. As a result, Hu Ya only saw Yang Fang, who had just been transferred out of the Pearl Bay project as the new project manager. Manager Yang is the marketing manager of the Pearl Bay project and is the celebrity in front of the leaders of the development company. When it comes to the leadership of the development company, Yu Minmin, the vice president of Tianhua Agency, is husband and wife, and it is said that Yu Minmin admires Yang Fang very much!
Thinking of the previous debriefing meeting of the company, Hu Ya and Yu Minmin sang the opposite tone, emphasizing that under the influence of corporate culture, it is necessary to improve the material rewards of employees and stimulate employees' ambition to make money! Hu Ya has raised his vigilance, there are many rights and wrongs in front of celebrities, and there are many rights and wrongs in front of leaders. Therefore, it is better to keep a distance from Yang Fang.
However, things did not go as expected, Hu Ya was a little hurried in the start-up process, and the result reached the ears of Yu Minmin, the vice president of the company, and indirectly to the ears of Wen Hong, the general manager of the company. From 2015 until the end of the year, despite her outstanding performance and outstanding real estate performance, her promotion was far away. If it weren't for the help of bangs, Hu Ya would still be sitting on the cold bench......
Hu Ya learned from Yang Fang that the sales team's dormitory had just been rented. In the simple dormitory, except for the manager and the planner, one, nothing, everything, there! It was the first time that Hu Ya had officially started a new project on her own, and she thought that the other planners in charge of starting the project were all working with the site manager to purchase the things needed in the dormitory. As a result, Hu Ya's planner Du Meng said: "The purchase of items is the business of the sales department, so you don't have to worry about it. ”
After thinking about it, Hu Ya still went to help with the purchase. On the one hand, Hu Ya wanted to leave a good impression on Yang Fang, in case he had shortcomings in the future, he would not be accused of being black; On the other hand, the purchase cost requires various bills and third-party certificates, and Hu Ya is the witness.
After three days of purchasing, the dormitory was full of second-hand goods, bunk beds, sofas, coffee tables, hangers, etc. City B is worthy of being a furniture production area, with all kinds of second-hand furniture readily available, and the price is affordable. Considering that it is inconvenient to wash clothes, Hu Ya and the others specially bought a new washing machine, and sure enough, because of the laziness in human nature, consumption is promoted.
In the evening, there was no TV and there was not much mobile phone traffic, so Hu Ya chatted with Manager Yang. Ms. Yang has been working in sales for development projects since she joined the company, and she is actually the manager of a sales agent for the first time. Well, Hu Ya felt that two people who were not familiar with the start-up process got together, a general and a military advisor, both rookies. However, in Tianhua Agency, I have never eaten pork, and I have seen pigs run. Starting a new project and drawing a gourd in the same way can also do well.
The name of the real estate that Hu Ya is responsible for launching is Mingyuan Community, because it is next to Mingyuan Road. This name is really simple, rough and down-to-earth.
Located at the intersection of three highways, Mingyuan Community is firmly located in the middle of the triangle, and many local residents are skeptical about feng shui issues.
There are also some people who are noisy, because there is a national highway passing by the Mingyuan community, and there are always vehicles with flat tires. In addition, the frequent passage of trucks at night will affect the rest.
There are also many people who are worried about the human environment. Because there are a total of nine buildings in the Mingyuan community, three of which are resettlement houses. As a typical urban-rural junction of real estate, the residents in these three buildings are very domineering, and it is common for aunts to shout and scold at the door of the building.
The dormitory rented by Hu Ya and her family is another real estate under construction by the developer, the hot spring capital, which is no more than 500 meters away from the Mingyuan community in a straight line, but the price is high, which is a world of difference compared with the Mingyuan community.
Hu Ya posted on Moments, saying that he had become a loner, and posted a relatively vague positioning showing City B. Not long after, Hu Ya's classmates and colleagues and many other people sent condolences, including Liu Hai,
The next day, Hu Ya and the two of them began to conduct market research. At the beginning, Hu Ya and Manager Yang were divided into two people to sweep the market, just after turning a real estate, Manager Yang found that there were groups of young people on the street, and contacted the local Chuan sales personnel who knew before that there were many people from other places, Hu Ya and they decided to form a group to sweep the market. Girls are away from home, safety first!
At 10 p.m., just as Hu Ya and Manager Yang were returning from the transfer, they were discussing real estate matters in City B along the side of the road. Hearing the sound of a car horn behind them, Hu Ya and the others turned to the inside of the lawn to walk, and then received a call: Bangs!
Hu Ya answered the phone very politely: "Mr. Liu, what do you have to do?" I heard Liu Hai smile and replied: "Look at the side of the road!" ”
Immediately afterwards, Hu Ya heard the sound of the horn, followed the sound and looked over, and saw bangs driving the car. Bangs said on the phone: "Let's go! I'm in for dinner! ”
Hu Ya will never forget the teasing eyes of Manager Yang at the dinner table. Hu Ya was a little embarrassed and briefly introduced the bangs: "This is my friend!" "Manager Yang was looking forward to Hu Ya's next words, but Hu Ya didn't say then!
Liu Hai looked familiar and introduced himself: "I am Hu Ya's suitor." But no play! But I happened to be passing by here today, looking at Hu Ya's circle of friends, she was having a hard time! So come and brush up on her presence! "Hu Ya's bombardment is hot, it must be a big red face......
After dinner, Liu Hai sent them back to the dormitory, and Manager Yang was very interesting, so he went upstairs first! Bangs said, "You're definitely not going out with me!" Let's take a walk around your community. After thinking about it, Hu Ya agreed.
Halfway through, Bangs mysteriously took out a few pieces of chocolate and asked, "Do you know what this is?" Of course, Hu Ya knew, she took it, and without peeling it off, she asked, "You threw away the wrapping paper?" ”
Bangs was deflated: "I thought about it, you probably know." After speaking, he took out the wrapping paper from his jacket pocket - the marketing material made by the real estate leader Yike, and the outer packaging of TT was actually chocolate inside.
Since the beginning of the year, the real estate boss has taken the lead in becoming "improper" in marketing copywriting, which has set off a trend of real estate copywriting and marketing activities and sex. Referring to the planner's marketing ethics model mentioned in the previous planning basic training, Hu Ya felt that although Yike's marketing activities were creative, they lowered the boss's own level. Even if the boss wants to take the pro-people route, there is no need to lower his style.
Liu Hai said aggrievedly: "I also thought that if you didn't see this marketing campaign of Yike Real Estate and saw the outer packaging of TT, you would either scare me away directly, or you would up." As a result, Hu Ya looked at the marketing copy on the outer packaging with great interest! Sure enough, the big people are not as attractive as the advertising words!
Liu Hai carried the fruits, snacks and some daily necessities bought for Hu Ya to the door of the dormitory, and then left! Manager Yang opened the door and saw Hu Ya coming back, a little surprised - maybe ordinary people would think that the opposite sex is destined to get together, and the protagonist has to use a hug or other expression.
Hu Ya will only play dumb! Originally, she didn't want them, but looking at her favorite snacks, she couldn't bear to return them. So when she was helping with these things, she threw the more than 300 yuan on her body to the co-pilot seat of Bangs......
When Hu Ya opened his phone, he found that Liu Hai sent a WeChat message: "Comrade Xiaohu, you are so polite!" There were a few angry expressions on the back. Hu Ya sent a few laughing expressions, and then replied: "City B will be my territory soon!" How could the proprietor let Mr. Liu break the bank! Bangs made a few roll of his eyes, but Hu Ya didn't continue to pay attention to him......
In 2015, although the real estate industry is still in the process of engaging in activities, the amount and intensity of activities have increased significantly. A few days before the New Year, that is, in February, there are many real estate projects to send Chinese cabbage, which means "send a hundred wealth"!
It seems that a new round of marketing and promotion methods is being upgraded...... Hu Ya has to think about the launch of the Mingyuan community......
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