Hu Ya was a busy month from the end of March to the end of April, in addition to being busy with the appointment and launch activities of the Mingyuan community, he was also responsible for taking apprentices.

Hu Ya felt that every time he became a master, he had a feeling of "happy to be a father", there was absolutely no joy, and surprise or worry was greater than everything. In the planning position, Hu Ya ushered in his first planning apprentice, a handsome guy Zhang Yang!

Before launching a marketing campaign, the planning department conducts brainstorming routinely. After visiting the market, Hu Ya learned that the real estate in the market is directly charged with a small deposit, and when the market opens, the down payment is directly made.

In order to pursue differentiation, the reservation plan of the planning department is to charge a reservation fee of 1,000 yuan, which is worth 10,000 yuan (equivalent to a discount of 9,000 yuan). After the reservation plan was determined, the planning department determined a sensational city-wide delivery activity, the "city-wide water delivery" activity in the Mingyuan community.

The so-called whole process of water delivery is to deliver mineral water at the intersections of various streets in City B, shopping malls, and markets around the urban area, and paste the advertising words "Mingyuan Community pays 1000 to 10000" on the delivered mineral water bottles. At the same time, a team of 50 billers was mobilized to dispatch orders throughout the city and pass on the information of "1,000 to 10,000" in the Mingyuan community. Of course, banners are also done at the locations where the mineral water is delivered.

After the activity plan was determined, the developer Wang Dong and Mr. Lu were asked to sign, and then the activity arrangement began in full swing. Hu Ya arranged for his planner apprentice Zhang Yang to count how many intersections there are in the urban area, the duration of traffic lights and traffic flow at each intersection, the distance between the green trees near the intersections, and how many places around the city have markets on the day of the event.

Zhang Yang ran around for a day, and when he returned to the project, he began to protest: "I'm a planner, why do I have to do errands?" I'm clearly a coolie! Planners are obviously mental workers! Zhang Yang's words were full of confusion and anger, and he felt that when he joined the company, the company's job of planners was the sixteenth letter of the company. Hu Ya feels that Zhang Yang still has the potential to be a planner, at least he knows how to express swear words euphemistically, and after people react, they have long lost the opportunity to refute and fight back.

Hu Ya asked Zhang Yang: "Do you think about what I asked you to do these things for?" Zhang Yang scratched his head and didn't speak. Hu Ya then asked: "When you went out to run the market, did you draw a map of the city in advance, or did you draw a map of the intersection after investigating the traffic light duration and traffic flow?" Zhang Yang shook his head! Hu Ya asked him again: "Planners are brain-based jobs!" Have you ever thought about measuring the distance between green trees? What is the relationship with the promotional materials we are going to make? Zhang Yang lowered his head. Hu Ya finally asked: "If you ask about the surrounding market days, have you ever thought about which villages and towns we need to go to if the weather changes on the day of the event we booked, and we hold the event the next day?" "Zhang Yang is completely out of momentum!

The position of the planner is a position with brains, and let Zhang Yang go to the intersection to count the intersection in order to remove the section of the road where the water is repeatedly delivered; Let Zhang Yang count the duration of the traffic light, in order to determine the hanging intersection of the banner, the longer the traffic light time interval intersection, the more the hanging banner can attract the attention of the people on the car; The purpose of counting the traffic flow is to facilitate the distribution of mineral water; The distance between the green trees is counted to facilitate the production of banners of corresponding lengths and accurately control the cost of making banners. As for learning about the bazaars in the villages and towns around the city, it is to expand the publicity effect among the neighbors and increase the number of topics among people. Each action has a unique meaning, and each action needs to use the brain to think about the corresponding results.

Hu Ya specifically contacted Li Xingwang to make banners, leaflets, and photos with adhesive backing posted on mineral water bottles. Then, contact the purchasing department to make a reservation for mineral water.

Hu Ya had to admire the efficiency of Shenghua Real Estate as the boss of the catering industry, and the 10,000 bottles of mineral water needed for this marketing campaign were delivered to the sales office of Mingyuan Community within one day.

Immediately after that, when I learned about the Mingyuan community project, I learned about it, our passports can't arrive, are you going to get off work, hahahahaha Sometimes I'm thinking about something.

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