Chapter 42 Marketing Quality Control Meeting

Wang Feng, the director of the area, was proud in 2014, because the developers of T City successively found Tianhua agency to discuss cooperation. Compared with other districts, Director Wang can be described as proud. Of course, Director Wang's career ambition took a turn when the company launched its e-commerce division in 2015.

In order to improve the accuracy of following and trading, Director Wang decided to organize a project marketing and quality control meeting in the area every month. Marketing quality control meeting, the participants are project managers and case planners; The content of the meeting is the marketing summary of the previous month, the marketing plan of the next month, and the personnel situation of each project.

At the end of October, Mu Hibiscus went to the office of Tianhua Agency Company in Z City to participate in the marketing quality control meeting. Because of Director Wang's vigorous development, the company equipped Mr. Wang with a driver, and set up a special office in the northern area. The office is located on the top floor of a residential building in the development zone, and from the balcony you can see the mountains.

Although Hibiscus is a township project in the 10th district, she is the first to arrive at the district office, which makes Director Wang very satisfied. Director Wang told Hibiscus: Mr. Weng and Mr. Wen of the company opened up the Z market from the residential office, and then went to the whole province, and finally established the headquarters of Tianhua Agency Company in W City. Director Wang's tone has the feeling of plotting the world, but Mu Hibiscus is not interested, what she is most concerned about is whether Director Wang can take a few more reliable real estate. Because of the Star River and Ocean One projects, the area has lost a large number of excellent sales personnel. Recently, Hu Ya has been in dire straits in T City because of the reduction in the number of floors in the building of Ocean One. The off-plan project is full of risks, but I heard that Director Wang talked about another off-plan project, Lakeside Town. The lakeside town is the most famous Yellow River real estate development, and the reputation of the Yellow River real estate lies in the developer's "boldness" - if the five certificates are not complete, you can find a bank to handle loans for customers; If you can't apply for a real estate certificate, you can arrange for the owner to move in! Of course, these hibiscus do not show on the surface.

In the process of marketing and quality control meeting, the first person to speak was hibiscus. For a long time, because of the outstanding performance of Jinxiuyuan, as well as the strong sales and management power of hibiscus, Director Wang attaches great importance to hibiscus, but it cannot reach the level of weight. The "weight" or "reliance" of leaders on subordinates that appear in film and television dramas is based on sufficient trust. Hibiscus's words and deeds, intelligence and personality are too obvious, and it is difficult for the leader to grasp such subordinates. Smart and capable subordinates can be entrusted with important positions, but it is difficult to entrust them with important responsibilities. Hibiscus is also self-aware, so he rarely makes do with the leader.

Hibiscus is considered to be a sample for others. First of all, Mu Hibiscus talked about the customer situation of Fairview Garden in October. She analyzes the calls, visitors, and issues behind the data on the project. Secondly, Hibiscus talked about the marketing situation on the project. She listed several warm-up activities in Fairview Garden in October, the effects of the activities and precautions Again, Hibiscus mentioned the situation of competing properties in the market, and analyzed the activities, advertisements, number of visitors and the progress of the project in other properties. In the end, Hibiscus carried out the entire case, from himself to the secretary, to the overall working state of the real estate consultant team, emotional fluctuations, etc. In view of the customers, projects, markets and employees of Jinxiuyuan discovered in October, Hibiscus made a work plan for November, which was adjusted according to the problems found, and made corresponding adjustments to the time nodes in combination with its own leave situation.

After Mu Hibiscus finished speaking, Wang Xiangning, the planner of Splendid Garden, smiled and said: "The marketing promotion of Splendid Garden, I write the plan, Manager Mu makes adjustments, the developer makes requests, and Manager Mu and I make final modifications. Fairview has finished writing next month's marketing campaign, the developer has approved it, and now I'm doing the November schedule. "The so-called schedule is based on the total number of days in the whole month, according to a cycle of seven days a week, the things that need to be done every day, such as docking development zones, market research, advertising copywriting, etc., make a list, and subdivide the work tasks into each day to ensure work efficiency and work effectiveness.

The leadership of Mu Hibiscus and Wang Xiangning has set a benchmark for other real estate projects in the entire area, but it has also brought pressure. It is difficult to achieve transcendence, it is not easy to maintain a comparable level, and it is too easy to make a fool of yourself. Therefore, when it came time to summarize and plan several other projects, Director Wang's face turned cloudy, and after listening to a report, his face became gloomy, and the low pressure on the conference table was shrouded. The secretary of the district had to interrupt everyone's discussion at the right time, and said with a smile: "Mr. Wang, the meeting has been going on for two hours, let's take a rest!" The other planners and managers gave her a grateful look. I have to say that the secretary's job is done well, and he can really unite the area.

At the conference table, the most discussed issue is team management. The site manager of the Victoria Square project eventually resigned. Director Wang promoted Haiyan to the position of acting case manager, because she is the only one who has gone through two terms of case manager in the entire project, and is familiar with the project and is more familiar with the developer's docking person, Mr. Fu, now not only includes her project, but the entire area is the world of the post-90s. Managers generally reflect that the post-90s employees are very self-conscious and more independent; At the same time, the sense of identity with the group and the sense of belonging to the team is not strong; Moreover, the sense of superiority and superiority is weak, and they pursue a flat communication style. If it weren't for the individual managers, they would have jumped directly to the director to speak! Mr. Wang feels that this is a management topic, and it is also a management topic worth studying and discussing.

Mr. Wang's suggestion is to let each project manager express their views and share their management experience. Mu Hibiscus was the first to speak under Mr. Wang's roll call. Mu Hibiscus felt that if he continued like this, he would be set up by Mr. Wang as a living target for the managers of the entire area. In the workplace, the day of popularity is also the time of "not far from death"! Mu Hibiscus talked about the case of the rational use of the provident fund by Fairview Garden. The main source of the real estate provident fund is the PK of the manager and other people in the case - the manager wins, and the real estate consultant admits defeat and takes the money to charge the provident fund; The property consultant wins, and the manager rewards his soldiers with the CPF money. Changes in the balance of the provident fund need to be reported to the company's headquarters every month, and Xuefuyuan had bet with the company on PK before, and won the bonus, which was also charged into the project provident fund. Others shared methods such as "delegating power to the post-90s", "post-90s taking roles", "talking about rules first and then talking about human feelings" and so on. In short, it is to carry forward its personality and establish its sense of rules.

After Mu Hibiscus spoke, she was thinking about Sun Shaojun's resignation, she had already heard Hu Ya say that in November, Sun Shaojun would leave the company. Hibiscus thought about the whole company, as if the old people in the company, especially the professionals, were losing faster and faster! That's not a good sign!

Yes, since 2015, the company began to try to set up an e-commerce division, a large number of people transferred to channel management, and a large number of people saw the door to stand on their own. It was also at that time that Hibiscus embarked on the work mode of entrepreneurship + part-time work......

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