Chapter 43: Ethos

Mu Hibiscus chose to join Tianhua Agency that year, mainly to improve his marketing ability. From 2011 to November 2014, Hibiscus has been working in Tianhua for three years. In the past three years, the real estate industry in Z City has been changing, and the sales team has been continuously split and reorganized. In the past three years, Hibiscus's temperament has become more and more calm.

When the news of Sun Shaojun's resignation came, Mu Hibiscus was stunned for a long time. Counting up, Sun Shaojun has to work longer than his own time. Big brother, it's time to think about personal matters. In the planning position, especially as a precinct planner, he simply has no time to fall in love. To be exact, it is the people in the agency who do not have the heart to fall in love.

The sales staff of Tianhua agency company work at eight o'clock in the morning and get off work at eight o'clock or even ten o'clock in the evening. Six days a week, one day off, and the day is divided into two periods of time in the morning and afternoon. Because it is very likely that during the shopping time, there are old customers who come to see the house, and if they are received by other members of the team, once the order is signed, they will face the situation of sharing performance. Planners, although they do not have to attend morning meetings and evening parties, will be closed on national holidays. But important meeting planners have to be present, and they have to keep their minds running and integrate a lot of information to keep the marketing operation of the property at all times.

Sun Shaojun returned to Z City to pick up his luggage, and Mu Hibiscus specially invited him to dinner. Although Hibiscus has a good income, considering that she still has to pay off the monthly payment, Sun Shaojun has to choose a hot pot restaurant with high cost performance for the first time. The cold weather is suitable for eating hot pot, and in the smoke, Sun Shaojun talked about the reason for leaving. In the regulated real estate market of T City, the role of planners can be played most effectively. Sun Shaojun met Du Yanshan, the company's former planning manager, in T City, and Du Yanshan set up a marketing company to make planning reports for the real estate market. The developer organizes the sales team on his own or sells on his own, or cooperates with the sales company, and Manager Du will take 4% of the service commission according to the monthly performance of the property, and if the sales performance is overfulfilled, the service commission can be as high as 6%.

It can be heard that Sun Shaojun wants to join Du Yanshan's planning company. In addition, Sun Shaojun also revealed that another reason for his resignation was the change in the company's high-level atmosphere.

In T City, the company has newly promoted a deputy manager of the area, Li Bin, whose biggest feature, or biggest advantage, is to be able to slap horses. Although this manager Li has operated a lot of real estate in the central area, and the performance is good. However, when Mu Hibiscus participated in the company's training or debriefing meeting, he was once on the same team as Li Bin, and Mu Hibiscus felt that his promotion was too lucky, and his professionalism and personal accomplishment were really average. Professionalism can be observed from the clarity of Li Bin's logical thinking and fluency in language expression. As for personal cultivation, just look at the eyes. It was the first time that Hibiscus had seen a man who kept peeking at a beautiful girl, and his peeking eyes were completely different from those with an upright and appreciative look.

Talking about the company's atmosphere, Hibiscus also feels that there has been a change. In the first two years of employment, everyone was pragmatic and united to achieve their goals. Now the company thinks more about being brilliant in front of the headquarters of Xinghua Group. At the celebration of the group's 15th anniversary held not long ago, the company issued three urgent notices one after another.

The first notice requirement is that each real estate project actively prepares the program, and the company selects it to go to the brother company located in Province D, Huaxing Real Estate Consulting Co., Ltd., to hold the group's annual meeting for display. The second notice is to require all the real estate projects in the company to record blessing videos, and all the companies that fail to meet the requirements will be re-recorded. The third notice is a photo of building a learning team. In previous years, the company had a fixed study day every week, and the sales team of the real estate read the book and then shared it internally. The requirement of this notice is to take a study photo and ask each property to write at least two learning experiences and send them back to the company's headquarters. Ming Lei complained while writing: The company actually began to engage in formalism, and with such a high consciousness, I would have gone to work in the system a long time ago......

Sun Shaojun gave Hibiscus a book, which was the famous "Participation" written by the team of the Rice Group in 2014. Sun Shaojun ate a slice of bacon and laughed: "I found a phenomenon, but whenever someone makes quick money and succeeds, everyone will regard this person as the 'godfather of success', and then there will be countless people who rub hot spots and write a series of 'brainwashing holy books'." In my opinion, this rice company is a typical example of hunger marketing, and the fans of the product call themselves 'rice fun', and this company uses fans to drive the economy. Of course, Mu Hibiscus knows Sun Shaojun's complaints, and those who engage in marketing will be full of rejection of other companies' "appetite" marketing methods. Peers are light, a little bit of this feeling. Sun Shaojun's departure is also a big loss to Tianhua Agency.

Mu Hibiscus feels that professional marketers must have a spacious enough platform to play, and in real estate sales agencies, all activities are subject to Party A. Leaving Tianhua Agency is actually a better choice for Sun Shaojun.

However, the "fan economy" just mentioned made Hibiscus shine. Nowadays, the application of mobile phone micro-message is becoming more and more extensive, and the use of micro-message to establish their own customer base, especially the establishment of fan customer base, is a way to expand customer channels, maybe you can set up a group of micro-news to see the house. Mu Hibiscus took the idea to heart, and then began to try it in the Splendid Garden project. In the end, good results were achieved, and even relying on the fan base, Ma Tiantian, a newly recruited real estate consultant in Jinxiuyuan, became a celebrity of the company's WeChat.

Hibiscus relies on a keen eye and is always able to spot opportunities in the market. Relying on the practical experience of Weixin Tuoke, Hibiscus even instructed Ma Tiantian to write a PPT as a sharing courseware for the company's training.

Seeing that Hibiscus began to wander, Sun Shaojun talked about Hu Ya. When Hibiscus heard the name of his apprentice, he came back to his senses. Sun Shaojun told Hibiscus that Hu Ya was preparing a real estate project in the jurisdiction of T City, and it was to the point of forgetting to sleep and eat. But it's okay, the developer is very satisfied with Hu Ya's report after listening to it, and Li Bin, who went to see the developer with Hu Ya, is also very satisfied with Hu Ya. As soon as Sun Shaojun mentioned Li Bin, his tone was obviously aggravated, and Mu Hibiscus thought that he might have had a holiday with Li Bin, but he didn't ask. Hearing that Hu Ya began to make market reports independently, and met with the developers to make sales cooperation reports, Mu Hibiscus inexplicably felt a sense of relief. Maybe it's from Hu Ya that he can always see hope, Hibiscus couldn't help but think.

When Sun Shaojun was leaving, Mu Hibiscus and Jiang Ruxing went to the station to see him off. When he made the pit stop, Jiang Ruxing gave Sun Shaojun a hug, and Mu Hibiscus gave him a smile. Watching the car leave, Jiang Ruxing smiled and said to Mu Hibiscus: "Why don't you leave him behind and try to get along?" Hibiscus shook his head and said with a smile, "I'm too familiar with him!" In other words, rabbits don't eat the grass next to the nest......" Jiang Ruxing nodded, and shook his head again: "I don't know which god can marry you home in the end!" ”

Hibiscus is sure to do anything, and in fact she is used to thinking twice. If you are not sure, Hibiscus will not try it at all, even if it is emotional!

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