The second launch of Jian'an Superior City has once again appeared in the public eye, and the real estate circle of T City has once again focused on Tianhua Agency after the Ocean No. 1 project.

When the pioneers of the marketing department sent the promotion materials of Tianhua agency to the sales office of the Shui'an Shoujun project, the developers were very interested in the sales model of Tianhua agency, but they were more interested in the way of introducing customers for the real estate, that is, the channel.

Speaking of channels, Hu Ya is no stranger, and his most brilliant achievement is that he sold out the projects of his colleagues that year. The way is to integrate channels, mobilize intermediaries, old owners, and customers to bring customers, but her success is accidental. Because the second-hand housing market in Z city is not standardized, the real estate market information is asymmetrical, the intermediary has no saleable housing, and the customer has no reliable way to understand the housing information, which has the "brilliance" of Huya. However, city Z is different, from the small housing information, to the new land transfer parcel in the city, the developer's participation in the auction, etc., can be queried from the Internet channel. The "cross-border marketing" done by Hu Ya on the World Brocade Home project, because the developer is unwilling to provide the corresponding materials, prizes, and bonuses, and the Tianhua agency does not want to bear this part of the cost, as a result, this cross-border cooperation, with Hu Ya leaving the World Brocade Home, declared a failure!

Sun Shaojun has learned a lot of methods and skills for cooperating with developers in the mature real estate market from the two projects of Ocean One and Jian'an Superior City! I also realize that planners can play the greatest role in the regulated real estate market! Sun Shaojun offered to resign, because he wanted to join Du Yanshan's planning team - this was revealed after he had too much alcohol when he had dinner with Hu Ya and Lu Benyu. As a planner, Hu Ya also feels that if he wants to further improve his ability, he must experience it in a standardized market.

Speaking of Huya, he is in the Ocean One project. Originally, after participating in the mobilization activities of Superior City, Hu Ya returned to the World Brocade Home, but she was named by Wang Ning to go to Ocean One. When Hu Ya came to T City, he thought it was simply to assist Superior City, but he didn't expect that H City would no longer return! Hu Ya's bedding and clothes were all consigned by Qian Duoduo for her. The reason why I came to Ocean One is because the resident planner of Ocean One has just left and now needs the planner to write a crisis public relations activity plan.

The problem of Ocean One starts with its geographical location. Ocean One, to the south is a mature community, with the highest floor being 18 floors; To the north is a resettlement community, with the highest floor being 21 floors. Because of the reference to the total height of the two communities in the north and south, the developer of Sino-Ocean One took into account the problem of lighting and the need to maximize profits when making architectural planning, and made the minimum floor of Sino-Ocean One 18 floors and the highest floor 22 floors.

As a result, the developer of the Sino-Ocean One project was sued by the owners of the North Side community for shading and infringing on their neighbouring rights. Originally, the construction of Sino-Ocean One was scheduled to start in March 2014. However, from the Chinese New Year to October, Sino-Ocean One was complained about three times. As a last resort, the developer made changes to the building plan, and the 22-storey building was changed to 18 floors, and the 18-storey building was changed to 16 floors. This is equivalent to the fact that there are at least two floors of the owner's house on every building! Even if the money is paid, the house is gone! As a result, the owners made even more trouble, some of them directly asked lawyers to fight lawsuits with the developer, some went directly to the sales office to sit down, and some went to the headquarters of the developer's company to reason, just to ask for an explanation for themselves.

Hu Ya admires the strength of the owners to protect their rights, from neighboring rights in the legal sense, to defending rights calmly and rationally, without making trouble. Of course, Huya's main task at the moment is to write a plan of activities that is both lofty and easy to understand.

Wang Ning, as the manager of the case site, introduced the project with Hu Ya. Hu Ya learned that Lu is always a professional manager, who is directly connected to the developer, and is very satisfied with the sales model and work focus of the agency, and has always fully supported the work of Tianhua agency. But the developer recently hired a new contact, Wang Ming, a middle-aged eldest sister. The grapevine said: Wang is always a relative of the CEO of the developer, and he was invited to restrain and balance Mr. Lu! Hu Ya couldn't help but sigh: In this world, sometimes the best way to go is not the road, but the back door!

When Hu Ya went to Ocean One on her first day, Wang Ning thought that she was not from the developer's head office or Tianhua agency, and then asked Hu Ya very sincerely for advice on the use of office software, and said that she had just learned to type. Hu Ya is a bit incredible, as a professional manager, especially the developer docking person, in addition to reading the various reports submitted by Party B, the key is that his professionalism is high enough. Mr. Fu, the docking person of Jinlong Real Estate in Z City, is a person who Hu Ya admires very much! Although Mr. Fu is also picky and cautious, he is really very professional, and he can put forward comments in place on the program activities submitted by Tianhua Agency, or give pertinent suggestions! Sure enough, the fact that people are more than people is embarrassing!

After Hu Ya finished writing the activity plan, he sent the activity plan to Wang Ning and the docking person Mr. Lu and Mr. Wang. Then, Hu Ya went out to do market research. Walking on the road, you can see more than one million luxury cars everywhere, and sure enough, there is no shortage of rich people in T City, and it is no wonder that the market dilemma of developers is difficult to break. The more powerful the customer, the more attention is paid to the service quality of the sales staff, the details and quality of the real estate. This is also one of the reasons for the standardization and specialization of the real estate market in T City. Of course, powerful customers are the most sensitive to changes in market information, and can be the first to discover the opportunities and challenges revealed in the information, so as to act quickly. This is also the reason why customers in first- and second-tier cities have accurate control over market information!

The law is objective, and the only thing people can do is to give full play to their personal ability and adapt to the law more actively and conveniently.

Huya found that real estate advertisements in T City were overwhelming and ubiquitous. Of course, the market is in the off-season, and it is understandable that there are many advertisements. Hu Ya's market research, halfway through, was called by Wang Ming, the developer's contact.

After returning to the Ocean One project, Hu Ya was taught a lesson by Mr. Wang for a long time. There are some professional terms, Hu Ya tried to explain them in simple terms as much as possible, but Mr. Wang couldn't understand them, and she asked Hu Ya to convert them to the words she specified. Hu Ya changed it for the first time!

The next day, Mr. Lu looked at Hu Ya's plan and thought it was feasible, so he approved it directly. As a result, at the conference table, Mr. Lu and Mr. Wang quarreled! In the end, it was the second leader of the real estate company who came forward and asked Hu Ya to prepare a new one......

By the time Juya had finished writing this, a week had passed. Is it because there is a problem with the project, they can fight each other and be irresponsible? Maybe! Hu Ya only knew that the plan of crisis public relations activities was not implemented until the end. Because the owners have besieged the Ocean One Reception Center......

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