Chapter 14: Developer's Thoughts

After Hu Ya sold out the houses in Tongrenli, he was transferred to the project under the new talk of the area manager Wang Fengxin - Star River, and Jin Yuan served as the case manager. Master Mu Hibiscus told Hu Ya that Star River was actually the former Yishan Garden. Five years ago, Mr. Wang saw that the real estate market was hot, and many of his peers who devoted themselves to real estate made a lot of money, so he decided to enter the real estate. Wang always comes from an industrial background, his ready-to-wear is of high quality, has a good reputation, in the process of doing the project he also pays attention to excellence, he plans to build the house first, the quality is good, the customer sees is believing, and feels that the house will definitely not worry about sales. However, real estate is often to make money in the later stage, and burn money in the early stage, and his partner felt that the real estate industry was not so easy to mix in the process of applying for the land certificate after paying the land transfer fee, so he withdrew from the cooperation. Mr. Wang took on the burden of development by himself, but he went astray.

The development routine of many developers is that after paying the land transfer fee and getting the land certificate, they will start to build the house before the construction certificate is completed, and when the house is almost built, most of the developers will choose to mortgage the house to the bank and take out a loan from the bank to handle the remaining land use planning certificate and engineering planning certificate (there are also powerful developers who use their own funds to handle these two certificates). In the normal sale of the property, the cash flow obtained by the developer is used to apply for the construction certificate and the pre-sale certificate. When the five certificates are completed, the developer can apply for a bank loan for the buyer, and the bank will put the loan amount into the developer's account, and the developer will use the obtained funds to repay the bank loan! In the eyes of the layman, developers are very profitable, in fact, the banks are the biggest profiteers!

Mr. Wang, the developer of Star River, insisted on impressing customers with physical objects, and all the money was used to build the quality of the real estate, rather than to apply for various documents. After the customer visits the reception center, he recognizes the quality, but the biggest doubt is that the five certificates are not complete, and he is worried that the final real estate certificate cannot be handled! In fact, the most important proof for customers to buy a house is the real estate certificate, which is the proof of assets! However, this proof of assets requires the five certificates of the early developer as the foundation! There is nothing wrong with the quality that Mr. Wang insists on, but the fault is that he thinks that customers will pay just by relying on the quality of the real estate! The house is different from the ready-to-wear, hundreds of thousands of millions of dollars are invested in it, in order to maintain and increase the value of the real estate of the house, and the five certificates are not complete, whether it is to go to the bank for a mortgage or to resell it, it cannot be carried out.

Hu Ya relied on the channels integrated in the liquidation of the Tongrenli project, and inexplicably became the sales champion of the month when Star River opened in May. Hu Ya was transferred to the Star River project at the end of April, all Star River real estate consultants have more than a customer reserve, the appointment champion at that time was Li Bai, he had 20 batches of appointment customers, if nothing else, Li Bai should be the project sales champion when the opening sales, and this opening sales crown can last until the end of the month, Hu Ya is starting from scratch, and there is no chance with the sales champion. However, when Hu Ya sent the opening information and discounts of Star River, as well as the exquisite real photos of the real estate to his WeChat channel group, many intermediaries asked one after another, saying that they would not lose money if they bought the house for this quality! Hu Ya smiled bitterly and felt that there were many problems in the later days when customers bought a house, went to the bank for a loan, and handled the real estate certificate - the five certificates were not in order, which was the biggest concern in the hearts of all real estate consultants. After all, at the beginning of the cooperation between Party A and Party B, it was agreed in the contract that the developer of Party A needs to handle the real estate certificate in a timely manner, so as to dispel the doubts of customers about buying a house and ensure the sales progress of Party B's agency! Wang Feng, the manager of the area, actually considered the possible consequences of the five incomplete certificates, but in his own words, "I took a turn in the real estate at that time and felt that this house was definitely not sold", the house was built too well, just look at the quality, and the customer can also be tempted! Every time Mr. Wang hears about the problem of handling documents, he always says with great certainty: "By June at the latest, I will be able to apply for two more certificates!" Hearing this, it was inconvenient for Jin Yuan to inquire carefully about the process and specific progress of the certificate, and always gave the sales team confidence after the meeting.

Because Hu Ya always takes customers to the financial room on the second floor to pay money, many times, Mr. Wang also knows her, and calls Hu Ya "little God of Wealth" with a smile - in fact, Hu Ya sold out of colleagues in less than 40 days, which is a big event in Qiaoxi District, developers inquire with each other, and they know that it is a little girl from Tianhua Agency! When Mr. Wang first knew that she was Hu Ya, he shook hands with her cordially! At this time, Mr. Wang was still sober and cordial, and in the off-season of the housing market in July, coupled with the old owners making a big fuss about the rights protection of the sales office, Mr. Wang's state became worse and worse, until the Star River project was withdrawn, Hu Ya never saw Mr. Wang who was not drunk! Throughout May, Hu Ya's various channels integrated from the customer in an endless stream, to the last day of May, Hu Ya's customers all received the down payment, Li Bai's customers have five down payments not paid, the root cause is that he passed to the customer to the developer certificate handling confidence is insufficient, the customer to pay the down payment is full of worry! In the sales industry, strong sales belief and sales confidence are the first step to success! Because the company counts the final performance of the real estate consultant according to the performance of the customer's down payment, Hu Ya once again "picked up the leak" and became the sales champion! Li Bai couldn't cry or laugh, who made Hu Ya lucky!

The whole month of May should be the time when the Star River project has received the most money and the fastest payment in the history of the project. Sister Jin and Sister Hua in the finance room counted the money every day until they were soft, but even so, the sales department still felt that something was wrong. Early the morning after the opening of May, a large number of people gathered in Mr. Wang's office, and Li Bai learned from Sister Jin in the finance office that all of them were asking for accounts from the developer! Hu Ya felt that Mr. Wang was a little unlucky, and he had an "inner ghost" who reported to the creditor! Throughout May, there will be a group of people who come to ask for accounts every three or five days, and the people who come are different every time, and the people in the sales department are getting more and more bottomless! Especially Li Bai, he heard from Sister Hua that Mr. Wang borrowed usury from people in the society because he couldn't get a loan from the bank, and Li Bai had a group of customers who were Mr. Wang's fellow villagers, and the conversation confirmed that Mr. Wang's loan was confirmed, which directly led to Li Bai's lack of sales confidence! At the developer's regular meeting at the end of May, Wang Feng, the manager of the area, questioned Mr. Wang, who had made the end this time: he borrowed 30 million private capital from the society, and all the money was used to buy building materials and green flowers and trees in the park; The payment in May, plus the previous sales payment, has repaid the borrowed money; Star River is selling well this time, and word of mouth and reputation are spreading, and two developers plan to cooperate with him to develop Star River! After hearing the end, Wang Feng understood that Mr. Wang's idea was: to use an agency company to start the real estate and attract developers who intend to cooperate! Mr. Wang never thought about withdrawing from real estate development, he changed his mind to find a partner after he was unable to develop alone! In the face of such a large funding gap, any developer who is interested in cooperating will think twice!

In Hu Ya's eyes, the real estate of Star River is simply a boutique! The external marble slab is high-end, the terracotta brick is used for exterior wall decoration, the staircase corridor is all granite floor paving, imported Hitachi elevator, one ladder and two households with low public pool, fire and theft prevention C-level entrance door, three-meter floor height, well-known broken bridge aluminum doors and windows! Not counting the musical fountain in front of the reception center, the artificial waterfall on the half-slope, the magnolia trees and ginkgo trees selected and purchased by Mr. Wang from the botanical garden in the park, and the white marble artificial river at the entrance of the community! These are landscapes, these are also money, why is so much money not used to apply for documents! Real estate development, documents are the door, Hu Ya is very frustrated! Yes, after the developer's regular meeting, Jin Yuan did not choose to hide it, and truthfully informed the sales team of the developer's real situation! This is a moral dilemma, Jin Yuan chooses to conceal it, which is irresponsible to the customer, because the unwitting real estate consultant will continue to actively sell the house, and more customers will be involved in Star River! Jin Yuan chose to disclose the truth, and the direct consequence was that the morale of the sales team plummeted, and the sales progress and sales enthusiasm were affected, which was irresponsible to the company......