Beginning to prepare for the office building, Hu Ya was a little stressed. Because for the first time, the theory has been turned into practice, not to mention anything else, the development of commercial real estate in Z city, like residential real estate, is slightly lagging behind that of other cities, but the developers themselves are not aware of it, and they are also accustomed to using the residential sales model to operate the business! Not only that, Hu Ya also leads a new sales team. The reason why it is called brand new is because these salespeople are slightly different from other real estate consultants, and they have all sold shops on various projects.

Hu Ya had previously sold a two-to-two bottom merchant in the Mingyuan community, but it was pure coincidence. At that time, the customer wanted to rent a shop, and the expected annual rent was 50,000 yuan. Hu Ya got inspiration from the company's Pearl Bay shop sales strategy, and the shop sales strategy formulated for the Mingyuan community is that customers buy shops, discount and leaseback, and the leaseback period is five years. In the first year, 30% of the total sales of the store are returned to the customer, 25% in the second year, 20% in the third year, 15% in the fourth year, and 10% in the fifth year. In other words, customers can get the store for free five years after purchasing the store. In this way, it is very cost-effective for customers to buy a store. Hu Ya used this shop sales strategy, plus there were many customers at noon that day, and there were no idlers in the real estate consultant's shifts, Hu Ya went to talk to customers, and as a result, the accounts were settled, and then the development plan and potential of the community were finished, and the customers were moved.

Huya's marketing promotion is divided into several major steps, one is to conduct a survey of competing real estate. The second is to conduct customer visits and surveys. The third is to formulate a sales strategy for office buildings. The fourth is to carry out comprehensive publicity and promotion of office buildings. However, Juya fully realized it throughout the process

Conduct a visit to the market competitors, mainly to inspect the location, business format and passenger flow of the project. Around the Times Center, there are many office buildings, including old commercial centers such as Fortune Plaza, and commercial projects like Haoyu International that sound tall but can be mistaken for residential projects! Many office buildings are mainly engaged in education and training, network companies, microfinance companies, etc. Huya is very strange because the center of the era is surrounded by universities, high schools, and it is understandable that the education and training industry exists and exists in large numbers. As for Internet companies, it is not surprising that Internet companies are emerging now that the Internet is in the limelight! As for the microfinance company, Hu Ya, as a typical representative of living within his means and being diligent and thrifty, does not know that there is a kind of person in the world who would rather borrow money every month to consume than slap his swollen face and become fat, which is the "greed" of people who are shown under the stimulation of consumption!

Conduct customer visit surveys, because Times Center is located in the development zone, and has a certain reputation in the hearts of customers. Therefore, when designing the questionnaire questions, Hu Ya tried to highlight the geographical location and planning of the Times Center, and highlight the investment value of the project.

As for the sales strategy, what the developers promise is a buyback! The so-called repurchase means that after the developer communicates with the customer, he waits until the agreed date to buy back the shop from the customer's hands! In other words, the customer has been transferred to the supermarket aristocracy in vain. However, to put it simply, the strategy is to help developers recoup their funds, and developers use customers' funds to obtain bank loans. After three years, the cash flow is flexible, and the developer has the ability to pay the customer's rent. The point is that with the maturity of commercial real estate, the rent on the market has already increased!

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