Wang Tao originally thought that she could take a look at the excitement of hibiscus, after all, not long after she arrived at the Shoujun project, she went to the police station once; And the customer who made a big fuss in the reception center looks like he will not be relentless! As a result, Mu Hibiscus invited back a protective god, and the man who helped was called Liu Heng, and Mu Hibiscus were fellow villagers in Z City, while Liu Heng's comrades-in-arms in T City worked at the police station where the Shui'an Shou County project was located.

Some people may think that there is nothing to scruple about in a small police station. However, the first county of the waterfront has the name of a central enterprise, which is actually invested by a central enterprise and developed and built by a slightly famous local developer in T City! The strong dragon is not the head snake of the ground, let alone the police station that guards the side. In today's society, after a soldier is discharged from the army, he who can enter a government institution to get a serious job is not a simple person!

It is said that when Liu Heng was leaving, he specially greeted his comrades-in-arms and covered them with hibiscus! Wang Tao saw at a glance that Liu Heng was interesting to hibiscus, just one side, where is there such a big friendship for a friend to protect a girl! Wang Tao can be sure that Liu Heng has taken a fancy to hibiscus!

Hibiscus didn't think so much, she was tracking down the source of troublesome customers. After several visitor investigations, Mu Hibiscus finally found that the customer was originally brought to the reception center by a biller, and later was called by real estate consultant Hu Yanan to visit the reception center in Shui'an Shou County!

It's easy to do a visitor check! After all, the current housing market, in addition to various online publicity websites, is the offline biller. However, the real estate billers in T City are different from other cities - most of the billers in other cities are middle-aged and elderly, while in T City, because the pace of life is very slow, the middle-aged and elderly people live a rich life, and most of the people who choose to be billers are young people who work part-time. This means that these young billers are able to reach different age groups of customers and bring them to the reception center!

The biller, codenamed Xiaomei, is a freshman in college, and she recalls meeting these customers, and at that time she felt that he was inattentive, and although his expression skills were fine, he was not mentally normal. Mu Hibiscus thinks that this person is not a problem with IQ, but that his EQ is too low. In addition, he does not hide his emotions towards women, although everyone has a love for beauty, but it is impolite to rely solely on appearance to point fingers at others!

After observation in March and April, Hibiscus clearly felt that the market in T City was warming. Although the main tone of "destocking" emphasized at the national level has not changed, and there has been no obvious increase in housing prices, the number of customers looking at houses is increasing, and the preferential efforts of many real estate projects are shrinking.

Mu Hibiscus asked Manager Duan and Haiyan in Z City, and they both reported that there was no sign of the housing market warming in Z City. It was Jiang Ruxing, who called Mu Hibiscus and asked her if she wanted to join Confucian Real Estate. Mu Hibiscus heard about Hu Ya's joining Confucian Real Estate at the beginning of the year, and she felt that Jiang Ruxing should come to T City. Who knows, Jiang Ruxing laughed and said: "There are already ten franchise stores in T City!" What I'm waiting for now is the explosion of demand for intermediaries from developers and channel companies! ”

Jiang Ruxing's words really woke up the hibiscus! Yes, it is possible to increase the number of visitors to the reception center by integrating intermediaries. This was the idea that came up in 2013 when Hibiscus clicked on Huya. At that time, Hu Ya used his own transaction client bonus to stimulate intermediaries to bring customers, and now, the developer can fully bear this part of the incentive fee. As for the person who contacts the agent, it is the person who is responsible for leading the team of billers out every day.

Hibiscus's brain spun rapidly, and she jotted down the key words that appeared in her head on a piece of paper. Then use the evening to sort out the keyword relationships. Finally, a comprehensive customer visit program was carried out to integrate the intermediary.

This set of hibiscus has also become the operation mode of Tianhua Agency when it establishes an e-commerce company.

Mu Hibiscus first found the city map of T City, arranged a person every day according to the street, visited the streets, took pictures for the intermediaries along the street, and drew a map of the intermediary city after returning to the reception center.

Secondly, according to the distribution of streets on the intermediary map, let the real estate consultant be responsible for the corresponding streets. The real estate consultant went to convince the agent to cooperate with the reception center. The conditions of cooperation are, take the customer to the reception center to see the house, and reward 100 yuan; If the customer successfully buys a house, the developer will reward the intermediary with 5,000 yuan; Once the intermediary successfully leads 10 batches of customers to buy a house, the developer will increase the incentive to 10,000 yuan!

Finally, Hibiscus began the task of convincing the developers! Even Wang Tao, seeing hundreds of thousands of rewards, was a little confused, he felt that hibiscus was a bit nonsense! In the end, Hibiscus used the analogy of "using the intermediary as a referral owner", and finally made the developer understand the meaning of "national marketing"!

In the specific implementation link, Hibiscus found that the enthusiasm of the real estate consultant to talk about cooperation with the intermediary was not high, and the hibiscus applied to the developer for the incentive money for the real estate consultant for the first time! Zhang Bin, the contact person of the developer, was a little helpless, feeling that Hibiscus always wanted the developer to pay money, which was a bit unauthentic, and then Zhang Bin and all Party A refused the request to reward the real estate consultant. Hibiscus had no choice but to seek support from the company's headquarters.

Hibiscus's work idea happened to be favored by Zhao Jun, the manager of the planning department. Manager Zhao has seen many practical examples, but he has not solved the problem of intermediary visits and the problem of cashing out reward fees.

In order to enhance the overall image of the waterfront Shoujun project, Mu Hibiscus and Wu Shuo, the planner of the area, specially designed a marketing campaign to "look for 'Li Feidao' in the whole city".

The first step in the form of the event is: the whole city will issue a notice to inform everyone that Qiao Jun, a film and television superstar in the 90s and the actor of "Li Feidao", will perform in T City!

The second step is to sing on the stage by superstar Qiao Jun, and then announce the agreement on "cooperation with intermediaries" of the Shui'an Shoujun project. Announced the real estate cooperation policy.

The third step is to create a people-friendly image of the waterfront Shoujun project, and distribute Qiao Jun's signed photos at the event site!

A series of activities have been carried out, and the waterfront Shoujun project can be said to be a household name! On the other hand, Wang Tao, who evades marketing strategies, his sales team sits in the corner every time.

Wang Tao couldn't help but ask Hibiscus: "Qiao Jun is also a former superstar, why did he fall to a second-tier city to go to the caves!" ”

Mu Hibiscus used "the developer gives more money" to divert Wang Tao's attention. In the dead of night, Hibiscus also felt that those former "film and television stars" were quite "desolate at night". But. At least they can do what they like, and they can get paid a lot of money for their labor!

Through celebrity shows, more and more projects have begun to focus on the ability of "intermediaries" to mix in channels! In general, it can be regarded as "the star journey has measured the path of intermediaries......"

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