Hu Ya read two training courseware on customer development, which was developed by Pingyuan Real Estate, a well-known company in the sales agency industry.

One of the extension courseware is about the use of extension channels. From the biller to the cross-border store, from the written media to the online media, etc., how to arrange staff and how to publicize in each channel is comprehensive.

The second part of the extension courseware introduces the management of the extension channel. The content involves how to mobilize the biller, how to maintain the cross-border cooperative stores, how to determine the cycle of interactive visits, and so on.

After Hu Ya finished learning, he summed up a sentence: No money is absolutely impossible! Only under the stimulus of interests can there be motivation for cooperation. As for the so-called cooperative loyalty, it needs to be cashed in good faith and good faith by the partner (the payer) - in other words, not only can you get the money, but you must also go to the front of the people on time to cash the money! The cross-border cooperative stores that Pingyuan Real Estate talked about, to be honest, do not have enough cooperation interests, so they will not go to the sales office of the real estate for a few people who plan to buy a house!

Speaking of "crossover", this is a buzzword that has popped up recently. Whether it is celebrities striding back and forth in the three worlds of film and television songs, or some Internet celebrities changing careers to enter the film and television song industry, they are all bustling for profit. At the company's mid-year debriefing meeting, Master Dumont said that the planning department will organize a cross-border marketing and customer expansion activity in January. It is said that there are special extension gifts, and Hu Ya can conclude that the gifts are casual gifts and the like, ranging from paper pumps to non-woven shopping bags. Otherwise, it is inconvenient to take it when expanding customers!

The company's cross-border marketing expansion reminded Hu Ya of Du Yanshan, the former manager of the company's planning department, who mentioned "cross-border marketing" at the year-end debriefing meeting in 2013. But Du Yanshan did not practice in the company at that time and left. Sun Shaojun left his job in November and joined Du Yanshan's marketing company in December. It's only been more than a month, and looking at Sun Shaojun's circle of friends, he found a girlfriend and started the mode of sprinkling dog food. It's important to find the right platform, because along the way can also solve personal emotional problems.

Hu Ya always feels that the company's headquarters is always a little sluggish in terms of marketing, maybe it is too focused on sales in the past! In today's company, the sales team does not lack sales power, but what is lacking is people who can "bring customers", which requires marketers to appear! As a professional department, the planning department has finally come in handy, no wonder the planning manager Zhao Jun's waist has become straighter and straighter recently! The role of the planner can finally be reflected!

On January 10th, all the planners gathered in the Emerald City, a development project of Xinghua Group. In addition to the planners, all the property consultants of Emerald City and Pearl Bay also participated in the expansion. Planning manager Zhao Jun delivered a mobilization speech, said that the marketing campaign is "for their own fight" - these two development projects, has been a joint agent sales, in the fourth quarter of 2014, the other three brother companies have withdrawn, now only one Tianhua agency company, the company has a feeling of turning over serfs to sing, and finally do not have to worry about being robbed of customers by other companies!

This cross-border marketing campaign is in the form of a "partner". All the event staff wore T-shirts with "All the Partners Searched", and they were divided into groups of three and distributed in different places according to the city map. Find people from different industries in the city, and find "cross-border cooperation partners" for Emerald City by signing a "partner" agreement. The condition of cooperation is to introduce customers for the Emerald City project, and the partner will get a bonus of 20 yuan for each customer introduced; For each successful introduction of a customer to successfully buy a house, the partner will get a bonus of 1,000 yuan; Once the partner introduces the customer to successfully buy the house, he will get an additional bonus of 200 yuan for each additional batch of customers.

Hu Ya thinks that it is very good to do channels, and there are sufficient customer resources, so the bonuses will be endless! Hu Ya suddenly thought of Jiang Ruxing, the former director of the northern area, whose company's operating model is to open chain intermediary stores, once he joins in channel expansion and is integrated by developers or channel companies, then he can make a fortune lying down!

Hu Ya has been in the industry for several years, and gradually cultivated a keen insight, and she feels that after returning home for the Chinese New Year, she should discuss with her mother and open an intermediary in the urban area of City C. Anyway, my parents have already bought a house in the city, and my idle mother can just earn some change. Hu Ya didn't expect that Tianhua Agency Company set off a wave of channel integration in City C, and her mother later earned more money than her......

Huya and the others walked along the road in a group of three, but once they were separated into different stores, it was still risky. One of the rules of women's self-preservation is to refuse to enter confined spaces. It is safer in full view of the streets, and it is safer in places where there are many people and conspicuous people. Two new planners went to the vicinity of the market, and they originally thought that the team would not be separated, so they specifically talked to the street stall owners about cooperation. As a result, just as one of the planners took off the bag on his shoulder, rummaged through the "partnership agreement" and the signing pen, two motorcycle thieves sped over on a motorcycle and snatched her bag! Fortunately, in order to facilitate the movement, everyone did not bring valuables, and in addition to the "partnership agreement" in the bag snatched by the car thief, it is lipstick, tissues and other things commonly used by girls, which is not dangerous! It seems that the Chinese New Year is approaching, and the thieves are also starting to be active to prepare for the New Year! Zhao Jun, the planning manager, specially issued the "Safety Notice" in the cross-border marketing activity group......

When I came out early in the morning, the company set a signing goal of no less than 30 men and no less than 20 women. With the car thief, the company's adjustment target has become: no less than 25 for men and no less than 15 for women. Hu Ya finally felt that the company "treated the lady preferentially"! In the real estate circle, all those who know Tianhua agency have a consensus: in Tianhua agency, women are men, and men are livestock! Eight in the morning and five in the morning, with a break at noon, seems to be just a legend of the company's headquarters. The slogan of the sales department, the planning department and the design department is: as long as you are tired, you will die!

Although Tianhua agency has high commissions, fast promotion, and perfect training system, the real estate sales personnel of other companies rarely take the initiative to enter Tianhua agency! Therefore, Hu Ya's sales master Mu Hibiscus joined Tianhua Agency that year, which is really extraordinary!

Most people sign a "partnership agreement" with real estate consultants and planners. After reading the agreement, the "partners" focused on the following questions:

First, even if there are customers who are willing to buy a house, how to go to the sales office?

Second, the customer went to the sales office alone, how did the partner know? How to calculate the bonus in the sales office?

Third, if a client has several partners who have recommended a building, and the client finally buys a house, how to divide the bonus?

Fourth, how to determine the sales office, how many customers did the partner bring and how many batches of customers did the transaction take?

All in all, the "partner" system needs to be improved, and people are skeptical of "partners". After all, when it comes to money, everyone is cautious! Hu Ya had dinner with the other two planners at noon, and saw that many residents in the surrounding area came to the store to order food, so Hu Ya had an idea and signed a "partnership agreement" with the owner. The other two people in the same group, one of whom was a real estate consultant, looked at Hu Ya with admiration: "Sister, your eloquence is amazing!" It's too condescending for you not to do sales! Hu Ya complained in her heart: Sister is the champion!

Before leaving, Hu Ya also shook the store's mobile phone, because the agreement asked the "partner" to write the contact information, and Hu Ya was confirming whether their phone number was valid. Of course, Hu Ya used the phone number of her hometown of City C, even if someone called back, Hu Ya replied "I made a mistake" in the dialect of City C, and there was nothing wrong with it!

By the time he returned to the Emerald City project in the evening, Huya's face had turned red, and at the end of the day, the sun had sunburned his skin. Wang Yue, the human resources supervisor who took pictures for this event, was especially enthusiastic to give Hu Ya an after-sun repair gel cream! Director Wang couldn't help but remind Hu Ya: "When you go out to participate in activities in the future, you must protect yourself from the sun." You're such a woman! ”

After the meal, it was party time. Planning Manager Zhao asked: "Can anyone give feedback on the problems encountered in today's cross-border marketing, or the potential problems found." Hu Ya replied with a big red face, and Manager Zhao nodded again and again, and asked the solution. Hu Ya said about the RV pick-up and drop-off, the partner contact group, the first reporting time, and the partner file system. After listening to this, Manager Zhao nodded again and again and praised Hu Ya: "Meticulous observation and sharp thinking!" ”

I thought that this was the end of the cross-border marketing campaign. Who knows, Hu Ya inadvertently won a promotion opportunity for himself......

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