There are a number of companies that are produced for the marketing and promotion of real estate. Among them, the dinosaur exhibition company is a typical one, which was born in response to the needs of the market.

The real estate dinosaur exhibition is different from the public welfare science dinosaur exhibition, which mainly focuses on real estate sales, increases the influence of real estate, and plays a good role in publicity and promotion. As for the exhibitors, most of them are property visitors, local citizens, and of course, many students.

The reason why I thought of the concept of dinosaur exhibition was because Hu Ya heard the real estate consultant in the hot spring town say that the developer complained to Wang Dong, the developer's counterperson, that Hu Ya came forward to be an existence that was more terrifying than the extinction of dinosaurs! There is no money that Hu Ya can't come out of! Wang Dong desperately tried to cover the developer's wallet, but the money in the wallet was still lost like running water!

Hu Ya calculated, such as paper pumps, primary paper cups, house plans and other materials, this is a long-term use of objects, the cost can not only look at the present! As for all kinds of single pages, banners, exhibition racks, outdoor advertising photo stickers, etc., this is a must be prepared in the start-up stage of real estate! When it comes to the regular propaganda stage, there is no need for so many things! In addition, according to the opening performance target of 30 million required by the developer, it requires a marketing investment of no less than 8‰ per month, and the developer needs to prepare at least 240,000 yuan in terms of capital investment.

At the beginning, Zhang Yang saw his master Hu Ya write a bunch of contact letters every day, and each contact letter required the developer to take money! Zhang Yang didn't feel the need to spend so much money. Hu Ya explained to him that the start-up period is a critical period to shape the image of the real estate and expand the influence of the real estate market. The Mingyuan community has always been very low-key, but the more low-key it is, the more it needs to be widely known! Besides, developers are all the same - after the start-up period, more and more slamming the door! Now the developer is not allowed to put all the materials and activities needed in place at one time, and then spend money later, and hear more complaints!

Hu Ya sent screenshots of the contacts of several real estate dinosaur exhibitions he found on the Internet to Wang Dong, and asked him to choose which one to decide. As a result, Wang Dong really looked for a satellite, because the satellite price was low! Because the satellite has been engaged in real estate dinosaur exhibitions for more than four years, it has returned to its original cost early and the newly purchased dinosaurs are fully equipped, with dinosaur eggs, small dinosaurs for children to ride, dinosaur introduction boards and so on. In fact, Hu Ya browsed the advertisement at that time and felt that the dinosaur exhibition of the satellite company was the most cost-effective. Wang Dong is still very discerning, the key is to save money!

Zhang Yang was helping Hu Ya do some errand-type work, in addition, he began to learn the basic knowledge of planners such as advertising copywriting and event plan writing alone. After Hu Ya finishes writing the copywriting and plan, he can always find his improvement points from it.

Hu Ya's writing skills are first-class, and Zhang Yang has to admire. Of course, this is thanks to his father, who is a Chinese teacher, and Hu Ya has been brilliant since he was a child! Just when Hu Ya was helping Zhang Yang change the copy, he received a call from Wang Dong, the developer's contact, and Hu Ya was asked to go to the hot spring town!

Although Wang Dong is the direct contact person of the Mingyuan community, he rarely comes to check the situation on the project. If you can see Hu Ya once, you will be chased by Hu Ya to sign a contact letter! When he arrived at the sales office of the hot spring town, Hu Ya found that there was a big brother with a round head and a round face and round eyes, sitting opposite Wang Dong! Seeing Hu Ya coming, Wang Dong pointed to the big brother and said, "This is the manager of the Dinosaur Exhibition, Satellite." Your planners often engage in activities, event fees and discounts, Hu Ya, tell me about it! The implication is to let Hu Ya bargain! It seems that Wang Dong's bargaining was unsuccessful, or the price he was about to arrive did not meet expectations.

Hu Ya had checked the information of several dinosaur exhibitions on the Internet before, and he had a little impression of the satellite company, because his house has the most advertisements and has cooperated with many real estate projects. The boom in the real estate industry has prompted a large number of people who have seized the opportunity to make a fortune. This is how satellites caught up with the rise of real estate and became real estate related personnel!

Since 2010, the real estate market has begun to turn to the stage of attracting customers' attention, and the satellite invested 500,000 yuan to buy a batch of simulated dinosaurs to hold a real estate dinosaur exhibition. In the blink of an eye, in 2015, real estate developers entered the era of "throwing money" competition, and these creative marketing companies ushered in the spring and faced unprecedented pressure.

Hu Ya said: "Manager Wei, I have learned about your company. You started in 2010 in X City, and now your career is on the rise! After listening to Hu Ya's words, the satellite obviously relaxed a lot, and the information Hu Ya said was correct, the satellite felt that the company was being paid attention to, and his attitude towards Hu Ya eased a lot.

Satellite took a sip of water: "Mr. Wang has been bargaining with me just now, and now the market competition is so fierce, my offer is already the most reasonable!" Hu Ya smiled: "I'm not here to bargain!" I'm here to talk to you about cooperation! Satellite was stunned: "Cooperation? Hu Ya said slowly: "The dinosaur exhibition in City B is the first organization organized by our Shenghua Real Estate, and it will attract a large number of peers to come to the market to investigate or visit!" We can display information about your company in the exhibition area. I believe that a large number of real estate peers will contact you! It's more effective than throwing money at ads online! "Since you can't bargain directly, then put forward additional conditions to the other party! However, there must be enough interest stimulus!

Satellite is a smart person, and he can tell that Hu Ya wants to "do propaganda" as a condition. So, Weixing sighed: "You real estate people are so smart!" Say, what conditions do you want? Wang Dong, who was listening, was still in the clouds, and when he saw that the satellite had given in, he glanced at Hu Ya in surprise! Hu Ya grinned and said: "I heard that your company has dinosaur eggs, the small ones are for exhibitions, and the big ones can accommodate adults, take pictures to commemorate the ......" Hu Ya is aiming at their company's dinosaur eggs, which can be played by adults and children, and can attract customers to the greatest extent.

Satellite slapped his thigh: "Are you a planner?" It's very young to talk about the conditions! Then I'll give your exhibit an extra two pairs of dinosaur eggs! Hu Ya wanted more than that, she continued to talk about the conditions: "You should also feel it, we are a sales company!" Our company has a total of more than 20 real estate projects in the province, and there are three or four new real estate projects. You see, as soon as the information of my dinosaur exhibition is reported to the company, it will attract the attention of many new real estate, you see? ”

The satellite understood that Hu Ya wanted to "shout" for the dinosaur exhibition in the company and be the company's "matchmaker"! Hearing this, in fact, the satellite is very excited, word of mouth is more important than the trophy, not to mention the real estate peers in demand! Satellite gritted his teeth: "Yes, then please!" Just say what you want! Hu Ya asked for two pairs of small dinosaurs that children could ride, and a bunch of small dinosaur toys that could be given to children. In short, to do marketing activities, to stabilize children is to stabilize parents, stabilize parents, stabilize the time of real estate consultants!

On the way back to the sales office of Mingyuan Community, Zhang Yang said to Hu Ya excitedly: "Master, you were so handsome just now!" I asked for so many bonus items! Wang Dong's eyeballs are about to fly out! Hu Ya said lightly: "Negotiation is to find the interests of both parties, make concessions to each other, or exchange interests!" Hu Ya feels that she is becoming more and more calm, because as she gets older and has more work experience, she feels that the true nature of the world will slowly wear out people's enthusiasm......

Zhang Yang has been in the company for a month and has learned a lot of things, but he feels that he has learned more "sales" methods and skills from Hu Ya. Planners should pay more attention to logical thinking and written expression, however, all thinking is expressed through words and deeds! In order to make Zhang Yang more professional and get rid of the developer's impression that he was like a college student who had not graduated, Hu Ya took advantage of the weekend off day to accompany him to choose a work outfit!

Hu Ya found that people in any industry, once they wear uniforms, their sense of professionalism comes out! Looking at the apprentice who has a professional style, Hu Ya posted a circle of friends with a flamboyant picture with the text: "Professional style!" Handsome, right? As a result, the circle of friends blew up!

A group of melon-eating people left messages, including Hu Ya's parents. The focus of everyone's attention is: Does Hu Ya have a partner? Everyone's eyes only saw the word "handsome", and ignored the "professional style"! It turns out that in the face of interested information, the masses are selectively blind. At first, Hu Ya replied one by one, but as the satellite transported the dinosaurs over, and the "Dinosaurs are coming" tickets were distributed to the market, Hu Ya began to pay attention to the number of visitors and calls every day, and he didn't pay attention to his circle of friends!

The news that the dinosaurs are here really caused a sensation in City B! The dinosaurs of the satellite can move, call, blink, breathe, and the satellite has also specially transported fake trees for a kind of herbivorous dragon to massage its claws! After arranging the pterosaurs, spinesaurs, and Tyrannosaurus rex, the plastic lawn was laid to cover the steel plate base and wiring, and the power was turned on, and the dinosaur cry sounded in the south of the city! It should be said that half of the city was filled with the cries of dinosaurs! Every day during their lunch break, the property consultants can't help but unplug the power supply and let the dinosaurs be quiet!

In order to expand the publicity effect, Hu Ya arranged a "Dinosaur City Tour" activity - hired two trucks, arranged the cars with banners, put the dinosaurs on the forklift, and then put the stereo on the roof of the car to play the dinosaur call! Slow down the speed of the car and ask the biller to follow the car to distribute leaflets along the street, plus the property consultant to follow and distribute dinosaur toys to children. In short, the Mingyuan community is completely popular because of the cry of dinosaurs, because of dinosaurs patrolling the streets, and because of dinosaur toys! All the members of the sales office collectively forward the circle of friends information of "pay 1000 to 10000" and "dinosaurs are coming" every day. Weixin has become a position for real estate promotion and a means of publicity! Of course, all kinds of online merchants selling facial masks, medicines, etc. have risen......

Hu Ya was listening to Ouyang talk about customers, when he heard a tinkling sound of a micro-message, a prompt tone. opened, and Liu Hai sent a message: "Why don't you post photos of the event?" Dinosaur eggs are fun! Hu Ya then remembered that he forgot to update the event photos in time!

Hu Ya sent Zhang Yang out to take pictures, and after a while, he came back and said, "Master, Master is here!" "Hu Ya's mind is full of question marks! Manager Yang Fang, who didn't talk about customers, raised his head with a gossipy face! There is a case! Hu Ya walked out, only to find out that it was bangs!

Liu Hai specially invited Hu Ya and Zhang Yang to dinner, although Hu Ya denied that Liu Hai was his boyfriend! Zhang Yang has a "I understand" expression! Bangs are full of "children can be taught" appreciation......

In the end, Hu Ya asked that bangs were coming

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