Chen Jun really hadn't studied the way of media management, so he couldn't help but ask Cui Jianqiu for advice, "Then how do you think Xianglong.com can have its own news stance with the current situation?" ”

Cui Jianqiu said what he knew about the media, "After all, I am also a layman, and I don't know why." Pen, fun, pavilion www. biquge。 infoHowever, I think that Xianglong has now developed to a certain stage, from a small news website with a small name, to more and more influential. But this kind of influence can also bring us other things, such as how to maintain a journalistic stance. ”

"I think there's a lot more we can do. We now have a group of editors and reporters, some of whom have a lot of experience. So what we still lack, one is to invite a few retired old practitioners as consultants, old editors, old reporters, and so on. There are several advantages to having only consultants and not formal appointments. One is that those elderly people may not be able to adapt to the development of the Internet, and they may not be able to understand the ways and methods required by the Internet media that are completely different from the traditional media, and may not even be able to accept them. Second, after all, they have rich experience in the news industry and have the ability to guide us on how to build our own news brand, and we can learn a lot of experience from them and avoid many detours. The third is that many of these old people, although they have retired, but the shadow of the famous tree still has a lot of influence in the industry, which is also of great benefit to us to quickly establish our own brand image. ”

Chen Jun sometimes deeply felt that he had promised Yangmei that he had even risked a commercial leak to show Cui Jianqiu the backstage of Xianglong.com, which was still under construction, and that the move he had dug up from Xinshi was really the right one. Cui Jianqiu has always been very thoughtful about the operation of content. And many of his ideas are very convincing, and I have to say that they are very reasonable.

Chen Jun couldn't help but nod and listened to him continue.

After Cui Jianqiu finished speaking, he invited veteran practitioners to be consultants, and continued to talk about other issues about maintaining the position of Xianglong News, "If you want to maintain the position of a news media, it is not enough to have experienced people to do things, but also need the editor-in-chief to have such courage." Sometimes, small media are nothing, but once they become big and their influence is great, they will be looked at by the government and will be asked to speak for the government. At such times, whether to comply or reject is a trade-off for the editor-in-chief. If you are too compliant, the media will lose ground and its brand influence will decline. If we refuse too much, we will offend the government, and we are a business after all, and it will be difficult for us to continue to operate. ”

He pointed to Wan Lichen, the current editor-in-chief of Xianglong.com, "I also poached him by chance, and now it seems that he is doing a good job, and he has a lot of consideration in this regard." However, I feel that he still does not know enough about the open-mindedness of the Internet. And I think that as an Internet company, he is not the only one who has this problem with our internal employees. He turned to Jiang Chunqi, "I suggest that our company can strengthen the training of all employees in this regard." ”

Jiang Chunqi nodded, "I am preparing to strengthen our company's training program, not only in this aspect, but also in many aspects that need to be strengthened. A few days ago, I asked the Ministry of Human Resources to draft a new annual training plan, and I am expected to be able to hand it in the first draft next week. ”

Since Jiang Chunqi joined the company for so long, Chen Jun has become more and more at ease with his work, and these internal management matters are relieved to be handed over to him to do. Hearing this, he said: "Then it will be troublesome for Mr. Jiang to bother." Then he motioned to Cui Jianqiu, "You continue." ”

Cui Jianqiu continued: "In addition to inviting consultants and strengthening staff training, as managers, we must also grasp the degree of management. Don't let the layman command the insider, cause trouble to the editor-in-chief's work, and don't be too laissez-faire, so as not to make a mistake in judgment due to lack of information or vision, these are all tests for managers like us. ”

Chen Jun thought so. He understands technology, has ideas, and is really not very good at management.

However, regarding the news position of Xianglong.com, Xu Moran and Cui Jianqiu have thought much more than him.

Jiang Chunqi also said: "You have a lot of ideas, you might as well follow your ideas." ”

Chen Jun also agreed.

Cui Jianqiu wanted to say but he hadn't finished speaking. "As a news-based website, I think we need to strengthen the tracking of hot topics if we want to build our own news brand. When discussing the forum before, I also said that the blog will have a special topic, and the forum can also keep up. In fact, I think that the news itself is the one that can really guide traffic the most when it is hot. I think in the next phase of journalism, we can put a lot of effort into creating our hot topics. Every time a special report is opened, a large amount of space is used to increase the investment in personnel and equipment for reporting. It's not just a short message, but just like traditional media do news features, really digging into all aspects of hot spots, so as to build a news brand. Combined with the interactivity that our blogs, forums and other traditional media do not have, our news can quickly form an impact. ”

"Indeed." Jiang Chunqi also agrees, "It's time for us to fight with traditional media, and learn from each other's strengths, which can make us grow faster." ”

Cui Jianqiu continued: "This is about the news content itself, and in addition, I also have some ideas about Xianglong.com as a whole. ”

Chen Jun and Jiang Chunqi glanced at each other and waited for him to continue.

"The Xianglong network we have been building is actually based on news and information content, but for Xianglong itself, it is too general, which is not good for the brand image of Xianglong."

"How?"

"Music, for example. The information about the music itself can indeed be very detailed, and our list system has gradually become influential. But next, the development of the music section, we are already building a music library and creating music playback software, which can take into account the playback capabilities of both the client and the online end in the future. It can be said that the music section has developed better and better, but also because of the development of functionality and differentiation, the music section is also getting bigger and bigger. Xianglong.com is indeed a comprehensive portal, but this is not conducive to the brand development of the music section itself. When netizens mentioned the music section, they were talking about the music version of Xianglong.com, which was not impressive enough and was not conducive to dissemination. ”

This kind of problem was not considered by Chen Jun, and at first he just wanted to be able to do everything he knew.

Cui Jianqiu continued: "Others, such as film and television sections, cars, finance, etc., all have similar predicaments. ”