Chapter 105: Huge Advertisement

Cui Jianqiu continued: "For example, film and television, because Xianglong was originally a news and information website. Pen × fun × Pavilion www. biquge。 infoAlthough it has been nearly half a year since the film and television section launched the film review function, and more and more netizens have taken the initiative to participate, but when everyone mentions the film and television version, the first thing that comes to mind is film and television information. Xianglong.com itself gives the impression that to a certain extent has shackled the development of the respective classification sections. ”

In this regard, Jiang Chunqi has a different opinion.

"Xianglong.com is a comprehensive portal, which brings together all sections, which is conducive to building the overall brand of the website and expanding the overall influence of the website. If it is split, it will reduce the overall influence of Xianglong as a comprehensive portal website. ”

Cui Jianqiu explained: "I'm not saying that it is difficult to separate the trees. What I mean is that it is recommended not to operate Xianglong as a whole, but to set up a small team for each section and operate it separately. ”

Jiang Chunqi was very surprised by his statement, "Isn't that what we're doing now?" It's not realistic to have someone from the music department direct the tourism department. ”

Cui Jianqiu shook his head, "Although Xianglong.com is a comprehensive portal-type website, in fact, there are great differences between each section, and it can almost be used as an independent website. Especially now we are not only doing news and information, but each section has successively launched its own special functions. But music and film and television can still be related, but finance, sports, tourism, vehicles, real estate and other sectors have no communication with each other. We now have a general product manager for Xianglong.com, and he is in charge of all the sections. But interlacing is like a mountain, he alone, it is impossible to be proficient in the operation of all classifications, and he is solely responsible for it, is it really good? Therefore, I suggest that we still maintain the product manager of Xianglong.com, but do not let him be responsible for the operation of all sections alone. In addition to the technical interoperability, each section can be completely independent from UI to operation. Especially for the operational content, the product manager of Xianglong.com is only responsible for reviewing and supervising, so as to avoid the situation of laymen commanding insiders. It also avoids the situation that the product manager attaches too much importance to news and information, and it is difficult to dig deep into the characteristics of each section. ”

Jiang Chunqi understood what he meant, thought about it, and said, "This does make sense." However, if the product manager has too little control over the subordinate group, it will definitely have an impact on the overall development of the website. We should be cautious. ”

Chen Jun couldn't decide what to do for a while, so he agreed with Jiang Chunqi's opinion, "We can discuss a trial plan first, try it out for a period of time, and then slowly adjust." Originally, no matter what aspect is concerned, management cannot be done in one step, and it is normal to adapt to the situation and make reforms. ”

Both agreed, and Jiang Chunqi asked Cui Jianqiu to draft a plan for discussion at the regular meeting.

After discussing Xianglong.com, the three of them continued to discuss the game department.

The first large-scale online game, which lasted more than a year and a half and lasted for a long time, is finally going to end the internal stress test and start to face the external test. For so long, publicity has been done, but because I haven't seen the finished product, the attraction to netizens has not been able to achieve the effect that Chen Jun imagined.

Now that the full client of the internal beta version is finally going to be launched for the first time, Chen Jun wants to spend some money to smash a wave of ads.

Jiang Chunqi was a little skeptical, "The fifteen million advertising budget is too much, right?" Although you are confident in the profitability of the game, but we have spent so long on research and development, the initial investment cost is already extremely considerable, and then spend so much advertising money, we will have to work hard to recover the cost, and whether we can make a profit in the future is even more suspenseful. ”

Chen Jun suddenly remembered Xin Yufei, "...... Hasn't her current agency finished her training period and put her back on the market? I remember seeing the news of her new single last month. According to the tripartite agreement we signed with her and her agency at that time, she gave us an endorsement, which was a six-fold discount on the endorsement fee of her current value. This endorsement fee saves a lot of money. ”

Speaking of Xin Yufei's brokerage company, "I remember that their company has a channel of crystal vision, we can cooperate with them and borrow their promotion channels, which is definitely better than us throwing money directly." ”

There is also Xianglong Internet Cafe, "This is our own advertising channel, and it doesn't cost much to promote, the user group is still the most suitable, and it doesn't cost much here." ”

Then there are other conventional and unconventional publicity channels: "In the calculation, we spend 15 million, at least a few million more than simply smashing advertisements to achieve our effect." With so much money, you can rest assured, as long as you spend it reasonably, I am confident that I can earn it back! ”

Cui Jianqiu is also more confident than Jiang Chunqi, "Mr. Jiang, I don't know if you have seen this game, and I also believe in its attractiveness!" ”

Jiang Chunqi has seen it, but he has not carefully studied the game itself, and he is not too familiar with the game industry, the only thing he is familiar with is Xianglong's own battle platform, but it is not a product at all with this kind of large-scale online game, and there is no comparison. When Chen Jun and Cui Jianqiu said this, he thought to himself, "Why don't we go and see how it is over there now?" ”

The project teams of various products are gearing up for the boss to come again, but they didn't expect them to arrive this time, but the game department has not been launched at all, and the profitability is still zero for the time being.

The game department was in the midst of intense testing preparations, and everyone looked a little tired, but the game's product manager was still very excited to see the boss coming, and personally led someone to run the game to them.

Jiang Chunqi has also seen it before, and he has learned about it many times from different depths, but he is not a technical expert, and after understanding it in the background, the main focus is still on operation and revenue, for a company, being able to make money is the key. It was the first time he had really gotten to the game's player side.

I don't know if I don't see it, and I'm shocked when I see it.

The impression of the game has always stayed in the feeling of the machine in the game room and the Xianglong game battle platform, the first comprehensive and complete contact with large-scale online games, its huge world view, complicated settings, exquisite painting style, user sticky upgrade system, a variety of monsters, equipment, etc., all made Jiang Chunqi, who has never been interested in playing games, want to play for the first time.

The game's product manager really let him get started with two games.