Chapter 32 100 million yuan large order
"In terms of licensing fees, we can negotiate flexibly according to the number of customized pre-installations, for standardized customization, the licensing price of small-scale shipments below one million is proposed to be about two US dollars, and the authorized price of standard contracts for large-scale shipments of more than one million is about one US dollar to 1.5 US dollars; For the deep custom version, we generally only accept deep custom contracts with more than one million shipments, and the price is about three to five dollars per license. After talking about the two modes of Sala mobile phone customization, Cai Siqiang calmly quoted his price expectations, to be honest, in terms of price alone, this price is really not expensive, not to mention anything else, the Andriod system was originally an open source system developed by google, just because it involves some Microsoft patents, HTC wants to open the international market, it has to pay Microsoft a patent licensing fee of five dollars per mobile phone, which means that Microsoft doesn't have to do anything, HTC pays Microsoft about $60 million a year in royalties.
Therefore, Cai Siqiang's offer is really nothing to Zhong Dehua, and it can even be said to be unexpectedly cheap, if an exclusive monopoly supply agreement can be negotiated, Zhong Dehua is even ready to give a price of more than ten dollars per copy. If the Sala input method can be exclusively installed on the Gemdale smartphone, this alone can become the biggest killer selling point of Gemdale mobile phone, which brings brand promotion and terminal retail premium to Gemdale mobile phone products far more than the cost of dozens of dollars.
You must know that for high-end models, the most important thing is not the price, but the brand and unique selling point, two 3,000 mainstream high-end price mobile phones, the hardware cost is actually about the same for everyone, the price is sold for four or five hundred yuan more or four or five hundred yuan less, relying on this selling point and brand difference. However, for today's serious homogenization of mobile phone products, it is difficult to find a unique selling point, and now there are only a few suppliers of spare parts upstream that control mobile phones, everyone's choice is almost the same, and most of the manufacturing and processing agents are similar, so it is not easy to play some differences in hardware.
Therefore, for the mobile phone industry, on the one hand, let the upstream key technology manufacturers reflect the trend of the strong and strong, while the downstream manufacturers that lack the upstream key technology are similar in function and performance and are becoming increasingly difficult. Technically can't fight, the brand also lacks advantages, in the vast majority of cases, only on the price, so the price war is extremely bloody, but the key technology is not in their own hands, this cost control is also a big problem, to fight the price war is often to kill the enemy a thousand self-loss eight hundred, so from the sales point of view, Gemdale seems to be beautiful, after all, now more than 10 billion sales per year, where to put it is an out-and-out large company shelf, but from the profit point of view, it is actually quite stumbling, tens of thousands of people have worked hard for a year, It is often for nothing that they work for upstream parts manufacturers, downstream channel providers and intermediate advertisers.
It is for this reason,Zhong Dehua is anxious to get the technology of sala input method,From the PC version to the mobile phone version of the practical test,Zhong Dehua, who is extremely sensitive to technical smell, now basically determines that Sala input method is available,If it can be exclusively grafted onto Gemdale mobile phone,It can definitely become a unique selling point that competitors can not replicate in the short term,This is not only a magic weapon to catch up with domestic competitors,It can also become an excellent opportunity to go abroad。 It is precisely because of the importance of the matter, in order to seize this fleeting opportunity, Zhong Dehua did not hesitate to condescend to come in person, that is, he planned to spend all his blood to get it, in his mind, the price is not a problem, the important thing is to get an exclusive authorization, and no matter how high the price is, it is acceptable.
But from the current point of view, this goal is difficult to achieve, although the other party is a start-up, all are young people, but these young people are sophisticated, unique technology, broad vision, comprehensive planning, by no means the average fledgling young comparable, not to mention how the product technology is, just look at the other party in the PC and mobile phone industry chain on the difference layout, you know that it is not an idle generation, the future is unlimited. It's just that the smarter the opponent, the harder it is for you to convince them to accept this exclusive agreement, which is really ironic, on the one hand, appreciating the other party's cleverness, and on the other hand, it is very troublesome for the other party's cleverness. Alas, I didn't expect that I would get up early in the morning, and in the end I would be busy in vain. Nine times out of ten, life is unsatisfactory, and it's really fucking right.
If you can't get the product, you can buy a company, Zhong Dehua thought of the usual practice of gringos, and couldn't help but move in his heart, and an idea arose for this sudden flash of inspiration, his head began to spin quickly, and he vaguely felt as if he had captured a trace of inspiration in the air, but he couldn't think of the cause and effect for a while, so he motioned to Vice President Song to come forward to continue the consultation, while he lowered his head and began to think about the idea that had just happened.
"If we can reach an exclusive supply agreement, I think we have no opinion on our side on the contract authorization price proposed by your company, just now we Mr. Zhong also said, our shipments are more than 10 million units per year, in other words, this exclusive agreement is implemented, your company's annual income is hundreds of millions of yuan, I think, such a huge contract order for a start-up, your company has created a new miracle. Of course, we will not always monopolize the outstanding product of Sala input method, we will also work hard to help your company, hoping to use three to five years to promote this technology to the entire mobile phone industry, I believe that this kind of cooperation is very meaningful for both parties. Of course, on the basis of the exclusive agreement, if your company still has any requirements, such as the price, we can continue to negotiate amicably, and it is okay to tilt your company appropriately in terms of price, we should focus on the future and strive to reach a win-win agreement. "Vice President Song has been taught by the boss before he came and the bottom line of the price, and at this moment, he is really experienced, going around, or moving closer to the exclusive supply, but it sounds like he is also considering SAL companies everywhere, and the old rivers and lakes really have their own set.