Huangtian lived up to his painstaking efforts, and finally after half a month of busyness, Lu Feng finally found a store for rent, located at the intersection of traffic lights, and deliberately observed the flow of people, mainly focusing on the time of going to school and leaving school.

I made a phone call to ask about the rent of the store, and the landlord said that it would cost 1,050 yuan per month, with an area of about 28 square meters. Originally, I wanted to pay off some rent, but the landlord refused to back down, and it seems that this area is indeed very popular.

After some consideration, Lu Feng still decided to pay a deposit of 1,000 yuan first, and since he decided to do it, there was no need to hesitate.

So Lu Feng hurriedly told Dan Mei the good news that the store had been rented, and he was also very happy: "Is it the store I said last time?" Okay, are they here to renovate? ”

Lu Feng shook his head and said: "No, I am choosing a student stationery gift shop now, and the investment is controlled at about 40,000 yuan, which is changed with reference to your point of view." As for the decoration costs, if you invite the tutor to come to the guide, the meal and accommodation expenses have to be borne by the franchisee, and the general goods are configured to the official opening, at least 10 days or more, according to this estimate, it will cost thousands of yuan on the tutor alone, which is not very cost-effective. ”

Lu Feng continued: "The headquarters said that the store design should be decorated according to the model sent, no need to find a decoration company, just find a decoration team, as long as you can understand the drawings and have relevant experience." I looked at the floor plan renderings, and the overall design is pretty good. ”

Danmei also agreed: "A friend of mine recently opened a snack bar, and it is also going to be renovated, we went to some places to see, and found that the lighting and the overall color and effect are very important, as for the workmanship, it doesn't matter if it is rough, like you, you also need to install the sound." Most of the girls' jewelry stores in Hangzhou are not very well decorated, but they must be dazzling, but they are a little tired to manage, and they are afraid of stealing. ”

"Yes, I can ask relatives and friends to help with the decoration, they are also specialized in this business, and the store decoration can be roughly imitated according to the model. For example, the floor is now paved with pale black marble, and the glass doors are installed, so there is no need to change, which can save a lot of decoration costs. Lu Feng calculated, after all, it was a small business, and if he could save it, he would save it.

"The floor is paved with pale black marble, so you have to pay attention to the brightness of the lamp. Multi-purpose spotlights, that is, the kind of small, conical, spotlight lights, are not expensive. There is also red, like KFC, it is best to see for yourself, with red has a sense of movement, psychology believes that it can promote rapid consumption, by the way look at its lighting design, but you must have an idea for yourself first. Danmei reminded.

"I have to think about it, when I first entered the hotel, the interior decoration design was simple and elegant, which was refreshing, and now I feel normal after seeing more."

"There are not many changes in the hotel, but in the store, the goods are constantly changing, and you can change the style at any time. Brother, you have to have an overall design plan yourself, and you have to be clear about what kind of effect you want to achieve. Dan Mei admonished.

"Now it's mainly a matter of purchase, where the goods are mainly divided into four categories, including stationery, gifts, accessories, toys, I told the distributor that a few pictures of the goods on the Internet are basically suitable for primary school students, but I think it should be secondary school students as a consumer group."

"In addition, with the arrival of Christmas and New Year's Day, there are more distinctive gifts, do you think the big plush ones should be entered, but the price is quite expensive, it should cost more than sixty or seventy yuan each!" Lu Feng said and sent the company's website address.

"A few are enough, I asked my friends, they have been to similar stores in Guangzhou, said that it is also dazzling, the lighting is very beautiful, the store is very small, that is, there are many things, can the layout of the store be changed? I think it could be more arranged. I see more notebooks and pens on the goods in the picture, which is not very attractive to older children. You will enter more gifts, accessories, and toys. Danmei suggested.

"Okay, I'll call and mention it later, and the goods need to pay attention to something, the distributor said that the first purchase should be complete, everything should be less and fine, I think it's quite reasonable."

"I think the adjustment should be based on what you said, craft pens, exercise books, cards, image frames, small rag dolls, pen cases, mobile phone holders, mobile phone chains, etc., not necessarily based on school supplies, you let him give you more samples to see, you can choose. In terms of decoration, you install more spotlights, and there are those stainless steel shelves on the side, which look cold, and the red wooden planks will make people warmer, and the price is cheaper. ”

Dan Mei looked at the pictures of the goods and said: "Brother, I took a look at the towels and soap, there are still very few other places with this shape, there is a future, you have to go in." I've got other people watching it here, and it's good, but I always feel that this is something that elementary school students are more interested in, and middle school students don't know. ”

"You have time to check out the Jiali store close to my house, it's kind of like. It's not a big shop, but it's beautifully furnished. You can refer to it, where adults and children will go to see, you go to see what goods he usually buys. As for your positioning, you can add student things on top of him, but to be honest, you have more things than him. ”

"Well, looking at the physical pictures on the Internet, it is indeed dazzling, and it takes me several days to see the decoration of so many small objects. Although the goods are mainly primary school students, I also asked my colleagues, and she said that she usually buys some small gifts for the children of relatives and friends, and she saw those cute goods, and she thinks that many people will buy them, after all, the price is only five or six yuan. Lu Feng said.

"I'm thinking, you should have a division of your belongings, and stationery belongs to stationery. Put the large items such as the notebook on the side, put the small things away from the counter, and I'll help you put them away as soon as the exam is over. In the counter drawing, it is placed in the innermost. ”

"But nowadays, many stores have small things hanging on the outermost to attract customers. You can also put small things on the window pane and find someone to watch them. When I saw them in Hangzhou, I made a rope to make a curtain, hung the little things on it, you can make it yourself, and then put this curtain in the middle of the store, anyway, you can move the curtain to a corner of the store at any time. ”

Danmei is so well-informed, so he admired, and said: "Then you can guide it, I haven't seen it specifically, I don't know how to design, and in the next few days, I will bring my camera and go to the relevant store to learn from the experience and learn how others do it." ”

Danmei's crescent-like willow eyebrows seemed to be raised, and said, "Brother, opening a store is a long-term thing, and we can think about it slowly." When this kind of store opens, it will be good in the front, and you have to think about it later. I'm quite optimistic about this, the key to decoration is color, lighting, and dazzling. Also, if you are a businessman, you should be able to save money. You have to use snacks for the goods, and when new things often appear, the students' curiosity is captured and they will come often. ”

At this time, Lu Feng's eyes were so hot and persistent, and he nodded: "Well, I am also very confident. The next step is the recruitment of salespeople, what good advice do you have? ”

Danmei thought for a while and said, "You can go to the introduction office to find someone, you can also post information on the Internet to recruit, or ask relatives and friends if you have any acquaintances." In this way, I can help you for a few days after the exam, after all, my own people are different from outsiders. It's just these little things, and how to prevent theft is indeed a problem when there are many people. ”