Chapter 47: The Incubator

Li Haoming looked at the game producer in front of him with some curiosity, as a person in charge of the WG project team, he has seen many independent game producers in the past two years, some of them were he who took the initiative to come to the door, and some of them were found by others.

The WG project is one of the company's strategic directions in the field of interactive entertainment, and the reference object is naturally the now quite popular steam platform. As the world's leading digital distribution platform, the growth in the number of users on the Steam platform over the years has been jaw-dropping.

Penguin has been following this space for a long time, and over the years, the number of domestic users of the Steam platform and the domestic sales of various games have increased beyond many expectations. The spending power of domestic gamers in the field of stand-alone games has attracted the attention of many people.

It's impossible for the company to let go of such a big pie, not only because of the considerable profits, but also because Penguin knows what it means to control the channel.

The WG project has already revealed its ambitions after integrating some of the penguins' original resources.

Competition in the mobile gaming market has reached a fever pitch, with Penguin accounting for half of the field, and it and another domestic giant have carved up an eighty percent share of the field. In such a situation, investors' enthusiasm for investing in mobile games has become less and less.

Therefore, the domestic stand-alone market is gradually showing signs of recovery. The number of stand-alone studios and indie game studios has grown over the years, and the quality of their work has improved, but investors are still concerned about this space.

Now, after the rise of the steam platform, after the explosive growth of the national users of the steam platform, investors' concerns about this field have changed from market returns to distrust of domestic development capabilities.

This is a very real problem, and in the field of domestic stand-alone development that has experienced a long-term fault, such worries are by no means groundless. This fault, for stand-alone developers, the biggest regret is not the loss of technical accumulation, but the loss of a period of trial and error growth, the loss of a period of "bad works can also make money".

This is a very painful price, and contemporary players who have experienced the baptism of various foreign masterpieces will not stop waiting for you to grow up with their aesthetic level and game taste. Domestic developers have lost a valuable period of growing with players, which is the biggest price paid for the fault of the domestic stand-alone market.

Compared to other investors who are worried, Penguin is much more capitalized, more resourceful, and more ambitious.

From the development of game content to the agency distribution of excellent works, from the genuine digital distribution channel to the development of IP construction and derivative fields, the entire industrial chain from top to bottom is in the company's strategic planning. The frighteningly large number of potential users and unparalleled promotion channels make Penguin more resilient to risks.

WG is the first sword that penguins cut into this field, and the beginning of the WG project is to integrate the relevant resources of LOL to forcibly promote the WG client, and then complete the user accumulation by acting as an agent for the domestic distribution of well-known games and monopolizing Chinese content.

This operation has mixed reviews, players are sticky to a platform, and the success of the Steam platform is not only because it is a genuine digital distribution platform, but also because its community is also a fairly important factor.

However, Li Haoming knows that the effect of this step still exists. WG's snatching of domestic users will be carried out unswervingly, and it is a method to act as a domestic agent for some old works, but this method will naturally make players feel disgusted, so the project team values the most excellent works that can be released on the WG platform itself.

In such a situation, what companies are most eager for now is excellent content. In the WG project team, there has been a lot of support for indie games.

Li Haoming has incubated many domestic independent game projects, and the amount of support has become more and more powerful, and the amount of support for excellent projects has exceeded seven figures. Domestic commercial projects are also their goal, with their huge influence in China, the main domestic market of domestic stand-alone machines are also willing to put their own projects on WG for distribution.

In such a situation, the emergence of the future oasis surprised and pleasantly surprised him.

The development team is mysterious, and their current project, The Lost Realm, has apparently been in development for some time without any rumors, without seeking investment, without prior publicity, and more importantly, with incredible technical prowess in their hands.

If the technology in their hands is real, then Li Minghao believes that in today's outlet, they can easily rely on these things to get the favor of investors, so as to avoid the huge risks brought by the development of their own funds.

It's a gamble to develop with your own funds, and it's not alarmist to make a game and go bankrupt.

It took a lot of effort for Li Haoming to contact Su Li, and he personally came to Xinhai City to have a meeting with this mysterious producer and make an assessment of the project and Su Li himself.

In the area of project incubation, Li Haoming attaches more importance to the people who do the project than the project. This is a truth that many people believe in, and people are more important than the project itself.

Before meeting Su Li, Li Haoming conducted a preliminary assessment of him and his team based on the available information.

The score of the evaluation is very high, and Li Haoming's first evaluation of Su Li is also quite high.

A technology-focused founding team composed of highly educated talents, with a proven track record of successful projects, strong ability to take action, and leadership to sustain an international team.

No team in the projects he has ever incubated has scored higher than theirs.

This made him can't wait to see Su Li in person, and this sense of urgency has gone beyond the commercial drive, but the expectation of being a gamer.

Li Haoming is also a game person, and in this field of game incubation, he often does not make pure business decisions, and he does not consider those cold numbers. He prefers to focus on the project itself and the people who make the game.

Penguin's expectations for the WG project and the huge amount of capital he has given him the confidence to look beyond the short-term gains at all.

Is the WG's goal just a steam platform?

Li Haoming knows that the company's ambitions for this project may be beyond many people's imagination.