Chapter 59: The Secret Weapon
Compared to MS, which has a somewhat dignified atmosphere, SN is a lot more relaxed here, and after getting "GTA6", they feel that this time E3 is already in hand.
Harris Cohen, president of SN Interactive Entertainment and now SIE, feels that they are gaining momentum right now.
Whether it is the clear design positioning of the new console, the route planning, or the first-party game lineup composed of a large number of studios that have been bought a lot, MS has demonstrated its ambition in the field of interactive entertainment.
MS has always regarded the interactive entertainment field as an important growth point for the company's business, and they desperately want to seize this field, and they have been fighting with SN for many years.
In the field of consoles, home entertainment, in recent years, MS is undoubtedly not the opponent of SN. Although SN was in the generation of PS3, because of the high price and unclear route, it only got a miserable ending in the end.
But in the previous generation, Kazuo Hirai's ascension led SN out of the predicament quickly, leading the vast empire to complete the feat of turning losses into profits. Under his influence, SN won a huge victory in the console wars of the previous generation, maintaining their supremacy in the home gaming sector.
But now all this is in the past, Kazuo Hirai, who led SN to complete ZTE, has stepped down, and the president of SIE has changed twice, and Harris Cohen has become the new head of SIE.
Lately, Harris Cohen has been in a good mood, and he's in a much better place than his rival, Ingrid, president of MS's interactive entertainment division.
At the E3 show, which was seen as the first head-to-head confrontation of the new generation of console wars, Harris Cohen felt that SN would undoubtedly emerge victorious. Whether it's a first-party work or a third-party work, SN's lineup here is much stronger than MS's.
For example, in the field of games, in addition to the first-party secret weapons that have been concealed deeply, there are several masterpieces that are being done by the third party, and which game masterpieces may become stars in the industry, everyone knows what they know.
Without a doubt, the biggest fish in third-party games today is Rockstar's GTA6, which is the biggest fish out there, and it's a shark.
Thinking about the mythical sales of "GTA5", Harris Cohen felt that this might not just be a shark, but a whale with the power to change the landscape of the industry.
It's a shame that GTA6 is a third-party game released on all platforms, and SIE can't afford to make games for their own platforms just for them.
But at least, at this E3, GTA6 chose their SN as the platform for SN's special press conference.
This is enough to be a huge victory for him Harris Cohen, and the choice of "GTA6" to be unveiled at SN's special press conference will more or less affect the platform choice of players at that time.
And SN doesn't just have "GTA6" this time, they also have a stronger first-party lineup, including the debut of several games that have been secretly developed before, which can definitely detonate the expectations of the gaming industry.
In terms of momentum alone, they are enough to overpower their old rivals and become the absolute focus of the entire E3.
In the first year of the new console war, the two sides are now fighting a six-four game, but Harris Cohen feels that the next year or two is the time to widen the gap between them. This wave of games can definitely open the gap between the two sides, and if MS doesn't have any secret weapons, the advantages accumulated in the past few years are enough to lay the foundation for the victory of this generation of console wars.
Does MS have any secret weapons?
Based on some of the information they have gathered so far, Harris Cohen feels that it should be difficult for MS to come up with any secret weapons at least at this E3 show.
Harris is well aware of the route of Ingrid, president of MS Interactive Entertainment, in addition to sticking to the traditional gaming field, to put treasure on VR games. This woman, who has worked in MS for more than 20 years, is still very admired by Harris Cohen for being able to put aside disputes and unify opinions within MS this time.
SN's new host has optimized the support for mobile devices, hoping to find new growth points through interaction with mobile devices.
But can VR games really be the key to MS's turnaround?
And even if it's compared to VR, can they MS be comparable to themselves?
SN's PS5 naturally also supports VR games, and the support is good, but it's just a new box that is not as good as MS in some technical indicators. They also have a huge VR game plan of their own, such as the new work of "Resident Evil", which is completely born for VR.
Harris Cohen shook his head, these are things for later, and the current situation is that MS is about to face a defeat in this E3.
Unless MS can come up with the top VR masterpiece they secretly developed in E3 this time, it may be possible to turn defeat into victory.
Several of MS's key first-party games, such as Gears of War or Halo, have previously been revealed that these games are still traditional games, and MS has not ventured on these old franchises and has chosen a safe route.
As for third parties......
That whale has now become its ally, and several other third-party game giants have their own special press conferences, and they will definitely not show MS with their own products at this critical moment.
Without these masterpieces, what games can MS strive for? Treasure from games that don't have their own dedicated launches?
Harris Cohen had a list in his head, and after thinking about it, he felt that no game could pose a threat to them.
MS's secret weapon, will there really be such a thing?
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MS Interactive Entertainment has reassembled a team to conduct a more in-depth evaluation of Sin City, which is much larger and has a more in-depth gaming experience.
Stephen has been following this assessment closely, including himself, and has spent a lot of time playing Sin City from Future Oasis.
Originally, he still evaluated the game from the perspective of a professional, but now, Stephen felt that he seemed to be a little addicted.
In the past few days, he has communicated with Future Oasis many times, and he and Su Li have also had many exchanges, and the two sides have had more in-depth exchanges on the prospects of the game and the direction of design.
Now, Stephen has recovered from the anxiety of the previous days.
He feels that this year's E3, they MS seem to have really found a key to a turnaround.