Chapter 318: The Man Who Grasps the General Direction
When he knew that there were two merchants on South Street a few years ago, he had begun to demolish the original decoration of the storefront and began to prepare to open an Internet café, Wen Shuo had already considered the problem of peer competition.
In any industry, competition is inevitable.
Want to put an end to competition and monopolize a certain industry...... State-owned enterprises can't do it!
The monopoly of a certain industry can only be confined to one place and only for a while, and it is impossible to monopolize and control it on a large scale. Because if you want to do that, either you have to do it, or you're official.
And the monopolization of black hand violence is obviously not sustainable, and the longer it lasts, the greater the price to be paid in the future.
In the fat man's eyes, that's something that only fools can do.
Only fools will envy and envy those fools who can monopolize one place at a time.
It's impossible for the official to do such a stupid thing, at least you have to pretend that everyone is playing fair, I eat meat and drink soup, and throw you a bone to grab a lick.
But from the perspective of selfishness and fair competition, when anyone is in a certain industry, they will do their best to take all the business into their own pockets. Wen Shuo, a guy who has always regarded money as his life, is of course no exception.
Fair competition, whoever has the most ability, who earns more!
The business of the Internet café is good, and competition will appear sooner or later, and last year the competition of Guan Hesheng, the owner of the youth bar, was peacefully resolved, and Wen Shuo knew that there would definitely be a second or third "Guan Hesheng", and he could not really be like Zhang Jian's suggestion, who dared to open an Internet café to compete with himself, and arranged for people to come to the door every day to smash the field.
It's just that this competitor has emerged......
It will always affect your business.
Blindly reducing prices is not a good strategy.
Wen Shuo carefully checked the account privately, with the current VIP members of the Internet café, as well as the preferential strategy of package night, the overall hourly charge is six yuan per hour per machine, if you count the twenty-four hours a day, a machine is at most two yuan and five dollars per hour.
If the price is reduced again......
Shuoyuan Internet Cafe can afford it, because the base is large, and the income is naturally high.
And the other two Internet cafes, Wen Shuo calculated an account for them:
Shuoyuan Internet Cafe has added four new stores, 300 computers, and the total area of the long-lost tea house is 220 square meters, supporting the placement of 75 computers, if you want to compete with Shuoyuan Internet Cafe, you have to have at least 10 units, that is, 65 units, Xingyu Audio Store's business area is 128 square meters, 45 computers. In other words, in the next month at most, a total of 410 new Internet café computers will be added to the South Street commercial district!
However, the source of customers near the Jingda South Street business district is limited, and the growth frequency will show a relatively slow trend, which will inevitably lead to some vacancy rates in Internet cafes.
Not to mention the price reduction marketing, according to the current Shuoyuan Internet café charging price, coupled with the long-term accumulation of Shuoyuan Internet café to steal most of the old customers, then it is conceivable that the attendance rate and turnover of the two rival Internet cafes can reach an average daily income of one dollar per machine per hour at most.
Such an income, compared to their investment, the net profit per month will be intolerable to the boss.
What if Shuoyuan Internet Cafe can still snatch away part of this already small turnover?
Wen Shuo judged that it would be two months at most......
They won't be able to stand it!
Because, Shuoyuan Internet Cafe is still expanding, the business of Shuoyuan Internet Cafe is still hot, and the scale of Shuoyuan Internet Cafe is large...... In terms of input methods, they can't compete with Shuoyuan Internet Cafe at all, and they don't know how long it will last!
When the business of Shuoyuan Internet Cafe continued to boom, when most of the Internet users kept entering Shuoyuan Internet Cafe and passed by the door of their Internet Cafe without entering......
They have no choice but to compete with price cuts!
And is it okay to reduce the price?
Under the general trend, what will happen to the vicious competition? Will they be able to compete for the Shuoyuan Internet Cafe? Based on the amount of money they have invested, they will not be able to bear it when the time to recover the cost exceeds their expectations.
They don't have a deep hatred with Wen Shuo!
They just want to follow the trend and make money, not to be vindictive!
Maybe you will be angry and unwilling at first, but if you have no grievances in the past and no hatred in the near future, when you lose money every day or can't see the hope of making money, who the has a grudge against money?
Not to mention......
Wen Shuo tried his best to be open-minded and generous, and then made empathy, and found that in the face of such a rapidly expanding behemoth as Shuoyuan Internet Cafe, even if he did not go to malicious competition, it would still bring aggressiveness to people.
The two stores, they are not of the same mind.
As long as one can't bear it and let Shuoyuan Internet Cafe swallow it, then the other will collapse immediately.
Of course, nothing is absolute.
It's not impossible to meet a stunned master.
So what?
Wen Shuo is now wealthy, and he is strong and has a thick foundation, how many of these merchants in the South Street business district can really have a strong foundation so strong that they don't care about hundreds of thousands of yuan of investment entering, and they can't recover their costs in two or three years, and even lose money? !
After listening to Wen Shuo's words, Skullcap Zhi and Lin Bo looked at each other, and suddenly felt a little distressed in their hearts for those merchants who wanted to follow the trend and open Internet cafes to make money.
And they weren't wrong.
It's just unlucky, because the opponent I met was a fat man.
And this fat man has calculated people's hearts to the limit!
Next, the three of them talked about Qu Yan, Lu Yuanchao, Li Changjiang, Gao Yue, and Hu Zhiyang, five old employees of Internet cafes, who acted as agents for the sales of "credit card machines" classified as all-in-one card products. Because the current sales volume of hourly billing software has fallen sharply, even if their salaries have risen twice in a row, the overall income is still not as good as when it was at the peak before, and besides, Qu Yan and Lu Yuanchao will graduate in a few months, and they can earn a higher salary than their current income if they go to work in any IT company.
It's just because I have a relationship with Shuoyuan Internet Cafe and I'm embarrassed to leave, so I think about making more money through multiple ways.
And they always feel in their hearts that it must be right to follow Mr. Wen!
Facts speak louder than words.
Now that the Internet café and the Yuan Software Company are developing so well, if we leave now, we will wipe out most of the feelings, and when we want to come back, I am afraid it will be difficult.
Similarly, Wen Shuo also wants to give everyone more income.
The credit card machine and timing billing software of the Internet café, after long-term use in several branches of the Shuoyuan Internet café, is now a mature product, but because of the signing of the contract, it is unified into the derivatives of the card system, so it has not been mass-produced and introduced to the market.
Now, after the strong strength of Huayuan Network Technology Co., Ltd., this product is becoming more and more mature, and has developed a product that can be used in catering, supermarkets and other stores.
What Qu Yan wants to represent is this product.
In fact, as early as a few years ago, there have been imported such products in China, and in recent years, there are similar domestic machines, but the price of imported products is high, and the quality and performance of domestic products are insufficient, so they have not been popularized.
The product jointly developed by Huayuan Network Technology and Shuoyuan Software Co., Ltd. is definitely high-quality and inexpensive in comparison.
So after getting the news, Qu Yan and the others were immediately moved.
Not to mention anything else, it's just that the customers they have in hand are the Internet cafes that have purchased and used the timing billing software, and they have communicated many times when there is a problem in the later stage, so it can be said that they are quite familiar, as long as they can sell this product to half of the old customers, it is quite a considerable amount of income.
In addition, they have experience in promoting timing and billing software, and they know that the larger the geographical area of the agent, the greater the profit, so they want to use the relationship with Wen Shuo to act as an agent in the capital and even the exclusive sales rights of their respective hometown prefecture-level cities.
After Wen Shuo discussed with Skullcap Zhi and Lin Bo, he found that this matter was easy to say, but he really gave them the agency......
Absolutely not for the company and the promotion and sale of the product.
Because, unlike the timing billing software, which is only for Internet cafes, the application range of this product is too wide, and Qu Yan is currently only a student of Jingcheng University, if they can act as an agent, it is difficult to increase their sales.
Of course, this is not absolute, who can be sure of the potential of the individual?
So after some discussion, Wen Shuo decided to play Tai Chi, he and Skullcap Zhi and Lin Bo can't make the decision, just be a good person, a middleman, introduce Qu Yan and them, and negotiate with the people of Huayuan Network.
The people of Huayuan Network will definitely give face and give priority to Qu Yan and them as agents, but if they themselves can't accept the conditions offered by Huayuan Network......
Then, you can't blame Wen Shuo, Skullcap Zhi, and Lin Bo.
If they can achieve it, they will have to thank Wen Shuo, Skullcap, and Lin Bo.
February 20th.
Liu Shi, President of Huayuan Network Technology Co., Ltd., Zhu Haoming, Director of R&D Department, and others flew to Beijing to discuss with Lin Bo and Huang Qinzhi about the purchase of new input methods for full copyright.
The negotiations went smoothly and quickly.
In the evening of the same day, the two parties reached a cooperation intention and signed an agreement.
After learning the detailed process of the negotiation, Wen Shuo couldn't help but be afraid and fortunately, he avoided the negotiation by himself, and let Skullcap Zhi participate, instead of letting Lin Bo, who seems to be an IT expert, make his own decisions!
This idiot, in the process of negotiation, suddenly had a genius inspiration and said it on the spot!
Fortunately, Skullcap Zhi was there, and the function of the input method that Lin Bo inspired to talk about in time was improved, otherwise, this genius design and development idea is likely to be signed into the discretionary purchase contract by Huayuan Network.
Liu Shi is a typical professional manager and a shareholder of Huayuan Network, and in the case that Huang Qinzhi did not intercede as a junior, and Huang Shen did not greet him in advance, he negotiated purely from the perspective of commercial interests.