Chapter 389: The Three Stars of the Last Battle
A group of high-level officials all looked at Li Jianxi in unison, after all, this matter still has to be decided by him!
If the price is lowered again, they really won't have anything to earn!
If you don't have to make money, it's equivalent to doing useless work.
Li Jianxi was also hesitant at this moment, if the price was not reduced, the previous first round of price reductions would be in vain. If the price is reduced, there is no gross profit. Anyway, it's bad news to cut prices now and not to cut them.
"This Xingchen Group's second round of price reduction is even 10% lower than our first round of price reduction! Doesn't he have to make money?" A high-level official saw that Li Jianxi had not yet spoken, and then raised this doubt.
"Yes, after the second round of price reductions of Xingchen Group, there must be no profit. Is the other party going to fight us to the end?"
"If that's the case, it's the practice of killing a thousand enemies and losing eight hundred. It depends on who has the most capital and who has the last laugh. ”
"We have the Samsung Group at our back, and I think we can fight each other. Then it'll be interesting to see who has the last laugh. ”
Some high-level executives feel that they can't back down, since the other party wants to fight with themselves, let's have a real price war. Anyway, they are backed by the Samsung Group, and they have a lot of money! They can fight a protracted price war with each other.
On the other hand, the other party's Xingchen Group has just risen, and the capital chain is definitely not as strong as their Samsung. It is not certain who will have the last laugh at that time. They even feel that their odds are better.
"Okay, then let's go through the price war to the end, let's have a backwater war! Even if I don't make money, I'm going to spend it." Li Jianxi said in a deep voice.
"We continue to reduce the price, which is 5% cheaper than Xingchen Group!" Li Jianxi said after thinking about it. This is his lowest bottom line. This price directly belongs to the ex-factory price. He's already blocked up on the salaries of his employees. There is no money to be made from chips, but the wages of employees have to be paid. Overall, this price is also a small loss.
"Okay, Mr. President, I believe that Xingchen Group will no longer dare to reduce the price at that time, and if they reduce the price again, they will lose money and trade. It's still double, the cost of the product loses money, and the employee's salary has to be paid out of pocket. A high-level executive clapped his hands.
"Well, if their products don't sell, once there is a problem in their capital chain, it's time for us to fight back. That's when the market orders come back. ”
"Well, carry out this instruction and adjourn the meeting!"
Not only Samsung Group, but also Micron and Hynix also made them anxious after seeing the second round of price cuts of Xingchen Group. If they don't cut prices, they're going to lose most of their market share. If they continue to reduce the price and lower than the other party's price, then they will not make any money.
You must know that Micron and Hynix are not as rich as Samsung. They are not Fortune 500 companies. Micron is only a Fortune 500 company in the United States, not a Fortune 500 in the world.
As for Hynix, although the group is one of the world's top 500. But Hynix is not a Fortune 500 company.
Samsung Electronics is not only one of the world's top 500 companies, but also the Samsung Group behind it is also one of the world's top 500 companies.
This capital is different.
But both Micron and Hynix know that if they don't choose to cut prices, all that awaits them is a continuous reduction in market share, a continuous reduction, followed by layoffs, layoffs...... In the end, it is because of the problem of the capital chain. The next step is either to be acquired or to go bankrupt. One of the best results is to become a small eighteenth-rate company.
As a result, the senior management of Micron and Hynix also decided to continue to reduce prices!
If they don't believe it, won't the Xingchen Group lose blood?
If Qin Hailang knew their childish thoughts, he would definitely laugh, Lao Tzu still had something to earn. And no less!
You don't need to buy machinery and equipment, and you don't need to hire as many employees, you only need raw materials and electrical energy consumption.
How can you lose money?
Three days later, Samsung, Hynix, Micron and other companies have announced that they will continue to carry out the second round of price cuts!
After Samsung's second round of price cuts, the price is 5% cheaper than Xingchen Group's chips, Micron is 4.5% cheaper than Xingchen Group's chips, and Hynix is 4.8% cheaper than Xingchen Group's!
Xingchen Group Headquarters.
After Qin Hailang looked at the news fed back by the high-level executives, he laughed: "I didn't expect that several Samsung companies were planning to fight with us." ”
"What Mr. Qin said is that according to the calculations of our evaluation experts. The chips they are selling at the price they are selling now should have no money to make. A high-ranking sneered.
"Several companies of Samsung are fighting against the odds this time. ”
"Mr. Qin, will we still reduce the price?" a high-level officer asked.
"Lower the price, why not lower the price? Lower our price to the same price as the other party. Our products are better than theirs, the price is the same, and those customers will still choose our chips. Qin Hailang said lightly.
"Mr. Qin, do we still have profits?"
"Yes, that's less. All we have to do now is kill these three companies first. Qin Hailang waved his hand and said indifferently.
"Okay, Mr. Qin. ”
The next day, Xingchen Group announced another shocking news, that is, Xingchen Group carried out the third price cut. This time the price reduction is directly the same as the price of Samsung chips!
As soon as this news came out, Samsung and other companies were all looking bad.
After all, in this case, they still lack competitiveness. Because now many companies in the world know that Xingchen 5G chips are indeed easy to use. At least more advanced than theirs.
In addition, the price has been all the way now, so it goes without saying who to choose?
The most important thing is that now Samsung and other companies have made money that they don't have.
If they knew that the Xingchen Group still had something to earn, they would probably cry and faint.
The real price war has just begun!
Anyway, many people are optimistic about the show, and many companies are happy to see the results of this. Because the other party fights a price war, it is the best for these customers, and the goods they get are the cheapest.
Who wouldn't want to do something like that? It's best for these companies to keep fighting.
In comparison, Micron and Hynix are sad, because they found that after the price was reduced twice, they still couldn't get back those original customers.
But Samsung Electronics is full of confidence, and they want to consume Xingchen Group.
In fact, Qin Hailang didn't think so?
In the end, it is clear who has the last laugh, it is only a matter of time.
Next, Qin Hailang not only has this chip action, but also the next step is to engage in this piece of integrated circuits. After all, he still has $60 billion left in his annual output, which is not needed in China. So it has to be exported!