Chapter 211: Marangoni School of Design
When Yager Shidan and Li Hao's Global Fashion, announced the cooperation. The news of Li Hao's entry into the garment industry has received widespread attention from the media.
Li Hao, the CEO of Yihao Entertainment Group, purchased the shares of Global Fashion and officially entered the clothing industry. I don't know if he can continue his excellent investment record and make the backwater garment industry improve, let's wait and see!"
"The national male god Li Hao, together with the famous luxury brand Yager Shidan, to create classic men's clothing, I don't know if the two companies can have a chemical reaction and rub different sparks? ”
The news of Li Hao's entry into the garment industry, in the eyes of many peers in the garment industry, is not as gorgeous as the media reported.
Because these garment industry bigwigs know that the current overall environment is not good, even some international first-tier and second-tier brands are also stuck in the mud and difficult to protect themselves. Not to mention a new type of enterprise like Li Hao, it may not be so easy to make a difference.
Two designers of Yager Shidan went to Shanghai from London, England, to study and discuss with Henry, the chief designer of global fashion, how to design satisfactory clothing that meets the needs of domestic men aged 25-35 according to the taste and habits of Chinese men, and lead the trend.
The three designers discussed the general direction, but differed on many details.
Because Li Hao has the privilege of viewing, he said to the designer bluntly at the meeting, "In terms of details, the three of you don't need to unify the results, you just need to design the style." I will arrange a team to do professional market research. ”
Li Hao doesn't need designers to waste time discussing these details. What he needs is for them to design specific clothes, and then it is up to them to see the future sales of those clothes and the audience's preferences through the viewing privileges.
Then find some favorite elements, or patterns, and then you can find a way to break through.
For example, the British luxury Burberry was not much different from the influence of Argerstine. But after a different industry decision, Burberry found the route of the trench coat that everyone liked. However, Jager Shidan failed again and again, resulting in the company having to be resold in the end.
Three weeks later, the three designers worked overtime and designed six men's coats and men's trousers according to Li Hao's instructions. ”
Huang Yiyan, deputy general manager, printed out the drawings and sent them to Li Hao.
Li Hao took these design drawings, and then used Shenhao's viewing privilege, and then said to Huang Yiyan, "These two coats can be used as the main clothing and put into production." And this pair of trousers too. The rest needs to be redesigned so that they can come up with a design plan as soon as possible. ”
No one, including designers, knows whether the clothes they create will be loved by the public. After all, everyone's aesthetic is different. Most designers, they just blindly follow the market elements and try to design something.
Li Hao has the privilege of viewing, which can well avoid this risk, so that the clothing style and design elements of clothing companies will be as close as possible to the public aesthetics of men aged 25-35, making the brand of global fashion more widely favored.
The three styles of clothes and pants selected by Li Hao were soon put into the workshop for production and processing. When the first thousands of garments are produced, they are delivered to shopping malls in major cities. The market's response to the three pieces was unexpectedly good!
There are even some counters that are sold out of stock and broken codes, which are many times better than other clothes in global fashion.
With Li Hao's decision-making on clothing, the entire clothing company is like a chicken blood, working overtime, designing the design, and displaying the display......
With such a visionary CEO, at least in the future, the company's decision-making and development direction will not need to be too much
I'm too worried.
"Tuk Tuk!"
"Please come in. ”
Huang Yiyan, deputy general manager, pushed open the door of Li Hao's office, and then said to him, "Mr. Li, this is the company's clothing sales co-ordination this month, through the several sets of clothing selected by Mr. Li, the feedback in the market is very good!"
Li Hao took the information, then sat in the office and looked at it.
Huang Yiyan, deputy general manager, continued to say to him, "Mr. Li, according to your instructions, we have contacted the chief designers of several competing companies. But because the asking price was too high, or they were loyal to their old club, the negotiations ended up. Do you think we're going to get some more chips and poach them?"
Because Li Hao's vision is unique, the clothing company needs more designers to continuously design sample clothes for the company and let the boss choose. In this way, the brand effect of global fashion will be quickly established.
Including fashion that is updated semi-monthly, or every month. It can continue to stimulate consumers' purchases**, and it can also create topics, receive full attention from the media or fashion magazines!
"It doesn't really make much sense to poach them with more chips. Since the price is so high, let them stay at their old club. ”
After listening to Li Hao's words, Deputy General Manager Huang Yiyan had to ask him, "But Mr. Li, I have reviewed the two new designers recruited by the company recently, and the requirements are too far apart regardless of industry experience or qualification strength." If this continues, the company's clothing production may suffer a certain stagnation!"
"Oh, don't worry, Manager Huang, in terms of designers, I have my own arrangements, and you may be very busy at that time. ”
"Busy? Why Mr. Li?"
Huang Yiyan, the deputy general manager, left the office with a head full of questions. She didn't know what Li Hao said was very busy, what kind of busy method would it be?
Li Hao sat in his office, entered the game of Privilege Shenhao, and then spent 18,300 million yuan to buy those well-known fashion design colleges in the world.
The reason why he doesn't buy clothing design companies is because many companies have a market value of more than 10 billion, 100 billion, and they don't have permission for the time being.
But those non-for-profit fashion design colleges are the cradle of designers.
[Hello host, did you spend 18,3 million yuan to buy a 10.9% stake in Istituto Marangoni Design School in Italy?]
"Yes. Li Hao directly pressed the confirmation button, and the game screen jumped.
Istituto Marangoni is recognized as the highest university in the fashion industry, the most famous design school in the world, and the highest temple of fashion education in the world