057 [Cinema War]

Kang Jianfei took care of his tie in front of the dressing mirror, today is the first movie in his life, and he is ready to dress formally in a suit and leather shoes. It's a pity that he doesn't like restraint, and after changing several ties, he felt that he was being chained, and he simply threw the tie aside.

Wen Bixuan, wearing a red and black plaid coat and a pink scarf around his neck, ran over and turned in a circle in front of Kang Jianfei and asked, "Brother, do you think my dress looks good?" ”

"Beautiful!" Kang Jianfei said without blinking.

Wen Bixuan lives in Kang Jianfei's house every day, and has long been familiar with him, so he pouted at this time: "You haven't looked at others, how do you know if Lu Dao is good-looking?" ”

Kang Jianfei smiled: "Do you still need to watch it?" Xiaxia looks good in whatever clothes she wears. ”

"Really?" Wen Bixuan listened to Kang Jianfei's praise, and his heart was indescribably proud.

"Happy Ghost" was completed at the end of November, and it has been more than two months now, Wen Bixuan went home once in the middle, and stayed here with Kang Jianfei the rest of the time. This girl spends all day watching TV and shopping, and the rest of the time is to help Kang Jianfei wash clothes, clean the room and cook. At the beginning, Wen Bixuan gave her mother 2,000 yuan and got 1,000 yuan for herself, but now her share has been all spent.

What is a material girl?

Wen Bixuan gave the term a perfect interpretation.

Kang Jianfei packed up his clothes and asked, "Xiaxia, don't you go home to get together with your parents for the New Year today?" ”

"What's so good about Xiao Nian, besides, today is my movie release, and I can't watch a movie when I go back to Tiaojingling!" Wen Bixuan nervously observed Kang Jianfei's face as she spoke, for fear that Kang Jianfei would drive her back. For her, the two months she lived here were the most comfortable days in her life, and as long as Kang Jianfei didn't drive her away, she planned to live forever.

"Let's go, don't be too late!" Kang Jianfei didn't say anything more, anyway, it's good to have an extra free maid at home.

When Wen Bixuan saw that Kang Jianfei didn't mention letting her go home again, she immediately happily grabbed Kang Jianfei's arm, and the two went out together.

Today is a small year, according to the customs and traditions to worship the king of the stove, but the metropolis naturally does not pay so much attention, usually to eat and reunite, or go shopping and watch movies to celebrate.

Hu Juncai went to the prospective father-in-law's house today, and his relationship with TVB actor Huang Minyi progressed rapidly. Don't look at his sometimes lack of brains, but he is still very clever under normal circumstances, Huang Minyi is only a 16-year-old girl, and she was deceived by this guy's rhetoric.

After going to the street, Kang Jianfei called a taxi and drove to Shi Kipwei's cousin's house.

The car drove downstairs, Wu Chenggang's family was already waiting there, Wu Ruiqing and Wu Ruixue, two brothers and sisters, wearing new clothes, saw Kang Jianfei coming and shouted loudly, "cousin".

Zhou Mingfang didn't come out, saying that she wanted to stay at home and take care of the children, and another cousin, Liang Ying, had a rare smile on her face today, and when she saw Kang Jianfei and Wen Bixuan coming over, she stuffed a red envelope into one of them.

More than ten minutes later, Kang Jianfei and his cousin's family took a car to the entrance of the Golden Princess Cinema, where there were already some people queuing up to buy tickets outside the ticket hall.

"My movie poster, it's my movie poster!" Wen Bixuan suddenly pointed to the promotional poster at the entrance of the movie theater and shouted.

Kang Jianfei slapped her lightly on the back of the head and said, "You will be a star in the future, pay attention to your image." ”

"Oh." Wen Bixuan immediately shut up, but she was complacent about becoming a star.

Wu Chenggang looked at the huge poster of "Happy Ghost" and sighed: "Ah Fei, now I still feel like a dream, your movie is really released!" ”

Liang Ying accosted: "You think everyone is like you, you have no interest in your life, and Ah Fei was born to eat this bowl of rice." ”

Wu Chenggang was extremely depressed when he heard this, and he could only smile bitterly, how dare he compare with Kang Jianfei now?

In the past half a month, not only "Oriental Daily" has been promoting, but the Golden Princess Cinema has also been fully promoting "Happy Ghost", Kang Jianfei's movies have not yet been released, but his fame as a director has made countless directors envious to death.

In the face of such money-throwing publicity, Boss Zou of Golden Harvest did not show weakness and promoted "Senior Brother Out" with greater efforts, and the speed of spending money was no longer normal commercial publicity, it was completely like vindictiveness.

Zou Wenhuai's idea is very simple, this is the first appearance of the Golden Princess Cinema after the reform, and Golden Harvest must strangle it in the cradle.

At the beginning, Zou Wenhuai betrayed the Shaw Brothers, and instigated the Red Star Wang Yu to rebel against the Shaw Brothers, and transnational remake of the Shaw Brothers' well-known movie "One-Armed Knife". Shao Yifu was angry and also had the idea of strangling Golden Harvest, and took Zou Wenhuai to court on charges of infringing film copyrights, and then the two started a gambling lawsuit, and the lawyer's fees alone cost millions.

That's 1 million in 1970, and the lawsuit has not yet been decided, and the lawyers on both sides have been cheapened for nothing.

Kang Jianfei got the movie tickets early, and walked directly into the theater.

The Golden Princess Cinema is the leading cinema in the entire Golden Princess Cinema chain, with a full 1,500 seats. When they entered, there were already a lot of people sitting in the theater.

Kang Jianfei carefully observed the surrounding situation and found that most of the audience came with the whole family, which should be attributed to the advertising campaign of the Oriental Daily.

Time passed slowly, and by the time the movie was about to start, the entire theater was no more than 80% occupied.

Kang Jianfei's heart sank, this is not a good sign!

In the past few days, regardless of the cost, the publicity has made everyone who should know "Happy Ghost" know about it, and it stands to reason that it should be full. The Golden Princess Cinema is still the leading movie theater, if you are not satisfied here, then the attendance rate of other theaters will only be lower!

…………

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When Kang Jianfei felt bad, Li Maowen also received a summary of information from various theaters, found Lei Juekun and said: "Boss, "Happy Ghost" has started the first round of screenings, and Princess Jin has the highest attendance rate, but only 76.4%, and the average attendance rate of the entire theater chain is 58%. ”

"Whew," Lei Juekun breathed a sigh of relief and said with a smile, "The average attendance rate can exceed half, which has exceeded my expectations." ”

Li Maowen hurriedly said: "Boss, movies are different from other businesses. This time, we have done enough publicity, and the attendance rate on the first day of release is so low, and it will only be lower in the future. I suggest that tomorrow 8 theaters be withdrawn and other films will be released, and it will be enough for "Happy Ghost" to be released in 10 theaters! ”

"Don't worry, wait two days first," Lei Juekun asked, "What about Jiahe?" Cheng Long's "Senior Brother Out of the Horse" is also a full-line co-screening, what is their situation. ”

Li Maowen said: "The news hasn't come yet, so I asked the people below to send the phone directly here." ”

Li Maowen doesn't understand that this full-line screening is no longer just a matter of loss and profit, Lei Juekun spent so much publicity expenses, and spent more than 100,000 yuan just to invite people to perform lion dances every day, how could he care about the income of other films released by those 8 theaters?

This is fighting spirit, and it is also fighting for face, whether it is fighting or losing, whether it is winning or losing, Princess Jin will be regarded as an equal to Golden Harvest Cinema Line in the future.

In the face of the challenge of the golden princess, Shao Yifu did not respond, and generally scheduled the premiere of "Modern Dirty" in a week. Zou Wenhuai had to accept the recruitment, because he would have to compete with Princess Jin for the source of the film in the future.

A few months ago, Golden Harvest snatched Cheng Long from Luo Wei, and Luo Wei was furious and spent money to ask the club to do things, so that Cheng Long was harassed by people on the road many times during the filming of "Senior Brother Out of the Horse". Originally, Zou Wenhuai was going to let Cheng Long go to the United States to avoid the limelight after filming, but Princess Jin suddenly came to this play, Zou Wenhuai spent a lot of money to buy the relationship between the community in order to fight against Princess Jin, just to let Cheng Long stay in Hong Kong to personally promote "Senior Brother Out".

In Lei Juekun's office, both of them waited silently for the call.

"Jingle Bell ......"

The phone rang, Li Maowen suddenly jumped up from his chair to answer the phone, and asked, "Hey, how is the situation of Golden Harvest Cinema Line?" ”

"Manager Li, the Jin Maoping Theater of Golden Harvest Cinema Line is full!"

"Full?" Li Maowen confirmed.

"Yes, full!"

Two minutes later, another phone call came: "Manager Li, the Changzhou Theater is full!" ”

"Manager Li, the Xiangdao Theater is full!"

“……”

One by one, Li Maowen was in no mood to listen to the phone after the call, threw the phone aside and said: "Of the 19 theaters in the Golden Harvest Cinema Line, 8 of them are full, 6 have an attendance rate of more than 80%, and the remaining attendance rate is at least 70% or more...... We lost so badly! ”

Hong Kong is so big, the audience base is there, your theater is full, my theater is robbed, the audience will inevitably have no attendance, and the contrast will be even stronger under the advantages of one and the other.

Lei Juekun said with a calm expression as if he hadn't heard it: "Observe for two more days, if you lose, you will lose, and it's not that the sky is falling!" ”

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