Chen Bosen sat in the Kaisheng Theater under the Golden Princess, he crossed Erlang's legs, took out a small notebook from his coat pocket and spread it on his lap, ready to make a record when watching a movie later.

Although he is the editor-in-chief of "Film Fortnightly", when he encounters more important things in the film industry, Chen Bosen will still be a reporter himself.

This time, the theater battle between Princess Jin and Golden Harvest is a big event, so Chen Bosen and his good partner Wang Zhonghanbing are divided into two ways, one to watch Kang Jianfei's "Happy Ghost", and the other to watch Cheng Long's "Senior Brother Out of the Horse".

At this time, Hong Kong films generally have midnight screenings before their official releases, and the director and producer take them back to modify the details of the film according to the reaction of the audience at midnight. In the past, Chen Bosen would go to see the midnight show first, but this time the two major dramas were actually released directly.

"Alas, every time you watch a movie, you bring a small notebook, don't you have to write and draw when you are energetic?" Xu Ke, who was sitting next to Chen Bosen, said loudly.

Xu Ke didn't plan to come out to watch a movie today, but he was forcibly pulled out by his friend Chen Bosen, and then his live-in girlfriend Shi Nansheng also followed.

Shi Nansheng was wearing a black woolen sweater, with short hair and a tomboy, he was leaning on Xu Ke's shoulder to eat popcorn at this time, and asked while chewing: "Old Xu, the promotion of this movie is very popular, why are you pulling you out to come and see it?" ”

Xu Ke grabbed his hair and said: "I have a cameo in this movie, it's just that kind of comedy with laughter and laughter, there is not much to watch, it is better to watch "Senior Brother Out". ”

Shi Nansheng asked: "You still promise to act in a bad film?" ”

Xu Kedao: "Originally, it was for the sake of Awen's face, but the director Kang Jianfei is very powerful, and the shots of this "Happy Ghost" are absolutely amazing." I'm not saying that this film is bad, it's just that the plot of the movie is not interesting. ”

What Xu Ke said was boring, that is, "Happy Ghost" did not suit his appetite.

Chen Bosen suddenly asked: "By the way, Lao Xu, you have been in contact with that Kang Jianfei, what kind of person is he, and why will he get Lei Juekun's full support?" ”

"Interview me again!" Xu Ke said angrily, "I haven't been in contact with him for a long time, I only know that he should be very talented, where do you know what is going on with him and Princess Jin?" ”

Shi Nansheng joked: "That Kang Jianfei can't really be the grandson left by Boss Lei in the mainland, right?" ”

Chen Bosen groaned: "I think Lei Juekun has a bit of a taste of buying horse bones this time. You see that he is even capable of a mainland boy who has been in Hong Kong for a few months, how many directors in Hong Kong who think they are talented will be excited? I'm afraid Lao Xu is also tempted. ”

Xu Ke grinned and said, "I really made you right, as soon as the news of Princess Jin's support for Kang Jianfei came out, I had the idea of looking for Boss Lei to invest in making a movie." ”

Chen Bosen sighed: "So, Boss Lei is killing birds with one stone. The concept of the Chinese New Year stalls that he came up with is likely to become a common practice in the future. ”

"Convention?" Xu Ke is only interested in making movies, and he doesn't care too much about things other than shooting.

Chan has planned and organized two selections of Hong Kong's top ten films of the year, and has also formulated an annual box office list in "Film Fortnightly", and has conducted in-depth research on this aspect, he said: "The box office champion last year was 7.8 million, and last year's box office champion was 540. This time, the publicity of "Happy Ghost" and "Senior Brother Out" is so loud that the audience has already been whetted up their appetite, and the ticket price of the movie has increased by one-third after New Year's Day, and the box office of these two movies is likely to exceed 10 million. ”

"Over 10 million?" Xu Ke and Shi Nansheng were shocked at the same time, and the local box office of Hong Kong movies has never exceeded 10 million.

Chen Bosen nodded and said: "Once the box office exceeds 10 million, it will inevitably cause a big sensation, and I am afraid that a lot of credit will be credited to the increase in publicity for the Chinese New Year." As expected, as long as these two movies are successful, next year's New Year will also be very lively, and even the Shaw Brothers will join the battle group to grab the audience. ”

Xu Ke and Shi Nansheng thought about it carefully, and this is indeed the truth. The previous box office champion was only a few million, and movies with a box office of more than 1 million can all rank in the top 30 of the box office list, so naturally no one is stupid enough to spend tens of millions on publicity. But if the box office of a movie with a good schedule and big publicity can exceed 10 million, then the publicity fee of tens of millions is a fart!

Kang Jianfei and Lei Juekun have not only brought Chinese New Year files to Hong Kong films, but they have also changed the promotion mode of Hong Kong films since then. In the past, propaganda was all petty fighting, and it was already great to be able to advertise on TV programs and entertainment magazines, but in the future, the propaganda war will be a sword and a sword.

…………

…………

The movie is now showing.

The first animated title of Oriental DreamWorks to appear on the screen:

In the clear blue night sky, a few gray-blue clouds floated, and in the center of the clouds was a bright crescent moon. Between the clouds, a stone connected by a thin line fell, splashing a ripple between the cloud and the moon, which turned out to be only reflections cast in the water. The line of sight rises to a little boy in the sky sitting on a crooked moon, fishing with a fishing rod in his hand.

Eventually, the crooked moon turned into a letter D, followed by a line of DreamWorks in English. Then the five Chinese characters of "Oriental Dream Factory" jumped out of the sky, and these five characters were crooked, as if they were written by kindergarten children.

Kang Jianfei shamelessly plagiarized the opening animation of Hollywood DreamWorks directly, and even the music was not left behind, which was written by Spielberg's royal soundtrack artist Williams.

filmed a "Happy Ghost", plus post-production Kang Jianfei only spent a total of 450,000 yuan, but Oriental DreamWorks' short 20-second opening animation cost Kang Jianfei 50,000 yuan.

It's just a simple animation that naturally doesn't cost so much money, but Kang Jianfei's cottage is an animation that has been processed by advanced computer technology, and the current animation technology can't meet Kang Jianfei's requirements at all. At Kang Jianfei's strong request, the 20-second opening animation took more than two months to complete, and it only made Kang Jianfei barely satisfied.

Audiences who have not received the impact of various CG animations are quite shocked to see this title at this time. The soothing and ethereal music, coupled with the night sky, clouds, moon, and reflections, gives people a dreamy and comfortable feeling. Especially people like Xu Ke and Chen Bosen who love movies, they can fully understand the meaning of this opening animation.

What is a movie?

The movie is a dream, and during the two-hour viewing process, all the audience is on a dream journey.

In this dream, the director is the dreamweaver, and the film company is God. Xu Ke is a person who is willing to be a dream weaver, Chen Bosen is a person who likes to take a dream journey, when they saw the two English words DreamWorks appear, they were inexplicably touched for a while, and what they instantly remembered was the experience of movies over the years.

Chen Bosen is a very emotional person, he wiped the corner of his eyes and said: "This title is awesome, and the name of the film company is also good." ”

Xu Ke nodded silently in agreement, such an opening animation made him, who was going to accompany his girlfriend and friends to watch the movie, want to enjoy the movie seriously.

Xu Ke, who was just about to watch the movie seriously, almost spurted out a mouthful of old blood when he saw the next picture on the screen.

There was nothing on the screen except for words, only a red background that read:

Producer, Director, Producer, Cinematography, Music, Art......

A large list of positions occupies half of the screen, and there is a name behind it - Kang Jianfei.

Chen Bosen also had an urge to vomit blood, but after this impulse, it was even more moved.

Chen Bosen has never made a film, but as the founder and editor-in-chief of a professional film magazine, he knows all too well the aspects of filmmaking. Behind Kang Jianfei's ostentatious subtitles, there is a kind of helplessness hidden, if there are enough people, who is willing to do so many things alone?

Before the movie started, the opening animation of the film company made Chen Bosen feel Kang Jianfei's persistent love for film art, and the subsequent series of subtitles made Chen Bosen realize the bitterness and difficulty of Kang Jianfei's filming of "Happy Ghost".

Well, the above are all the conjectures of Chen Bosen, a sensual movie lover, where is Kang Jianfei as noble as he thinks, the opening of the copycat others is too lazy to think about it themselves, and the subtitles at the back are red. Naked show-off and hype!

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