After Zhang Jianjun finished speaking, Sister Wang finally understood.

"But how do we pack it, we don't have any experience with this kind of thing. Village Chief, you have done so much business, you should know what we need to do to attract people, right? ”

Zhang Jianjun replied confidently: "Of course, assuming that this is a food, then the taste is the attraction." And you are using this, as long as it is easy to use, it will naturally attract people. In this way, give the water pipes out for free first, and naturally someone will come to buy the faucet. ”

Sister Wang was stunned for a moment, and asked rhetorically: "Village chief, is it free?" ”

"Of course, the plumbing isn't valuable, but it's only when you add the faucet that it shows its value. If you think about it, the structure of this water pipe is actually very peculiar, not easy to break, and wear-resistant, no matter what people buy it back for, they will find that this water pipe is different from ordinary water pipes, this is a packaging method, but the use of the masses to find out with their own eyes. ”

Zheng Xiaomei has already understood, and said: "I understand, the faucet and the water pipe are matched, after they find that the water pipe is easy to use, they will definitely come to the door to ask, how to use this water pipe, and then you sell the faucet, it is equivalent to the water is complete, right?" ”

Zhang Jianjun glanced at her appreciatively and nodded: "That's right, but there are many ways for us to send it, although it is free, but we can also make a fuss about this free." ”

Sister Wang was interested, and immediately asked, "How to do it?" ”

"The first, limited. Only people who get this water pipe for free can buy a faucet. Second, there is only one way to limit the quantity, the faucet is limited, and the water pipe can continue to be delivered for free, and the more people who get the water pipe, the more people will come to buy the faucet. ”

Sister Wang nodded again and again, but Zheng Xiaomei suddenly thought of a little and couldn't help asking: "But, Jianjun, what if those people who take the water pipes can't afford to buy faucets?" ”

Zhang Jianjun had thought about this a long time ago, so he continued to emphasize: "It depends on what the way the water pipe is sent out, aren't you a hardware store?" Think about what sells the best, and the price is medium, not expensive or cheap, just send it out together, there must be a lot of people who come to ask at that time, you just continue to bundle sales, and the sales will definitely go up. ”

This is a combination of bundling and hunger marketing, this business model will be common in the future, but in today's era, it has not been carried forward, and the psychology of taking advantage is deeply popular, only by grasping this psychology, can this kind of business really be done in the people.

Sister Wang had already thrown herself to the ground for the five-body body that Zhang Jianjun admired, and thanked her one after another, and finally Zhang Jianjun was a little embarrassed.

Originally, he planned to use the method of handing out leaflets to sell, but after thinking about it, there is still a stereotype of flyers in this era, and it is not even as real as some newspaper and periodical books, but to put it simply, when they face this kind of problem, it will not affect the initial choice.

If this marketing model is spread out on a large scale, the product is well-known to the public, but word of mouth will be counterproductive.