Chapter 58: Discussion (2nd Update)
Wu Dong first summarized the information in his hand and made a simple report:
"Mr. Chen, we have basically achieved unified coverage of Honghu District, and more than 80% of the merchants have settled in our platform in the major office building concentration points and residential building communities, university towns and other places in Honghu District, which can ensure that users can order whatever they want.
Moreover, the company's rider stations are also reasonably distributed, which can fully support the operation of the entire Red Lake District.
Even because of the continuous increase in part-time riders, many order users are snatched away by riders as soon as they get off, coupled with the fact that the company's funds are still sufficient, and the rider reserve is also sufficient, I personally think we can speed up the development of the entire company. ”
When Chen Chen heard Wu Dong's words, he also agreed:
"That's right, I think so too, does Mr. Wu have any thoughts now?"
Wu Dong then looked at his notebook and said slowly:
"Mr. Chen, I think that no industry can avoid competition within the industry, so the takeaway industry is also, although we Chenya takeaway is a pioneer in this industry, and now there are no other competitors, we will have a great advantage for latecomers.
But this does not mean that we can always occupy this advantage, after all, capitalists are profit-seeking, and the prospects of the takeaway industry are undoubtedly huge, and after they notice us, they will definitely not let this huge cake go away, and someone will inevitably come to bite at that time.
Even they can learn from the development experience of our company, rapid development, and we are pioneers, there is no experience of predecessors to learn from, to grope forward, if we can not maintain innovation and advanced, may soon be surpassed by competitors.
So I thought about it carefully before, Mr. Chen just said, you asked Director Feng to add a few functions to our platform, and Director Feng has done a good job, my idea is to launch these two functions in batches.
You wanted to launch two features at the same time in order to restrain both the merchant and the rider, but now there are complaints from previous users, and we will wait until we reveal this matter.
Merchants on the platform will definitely correct these problems themselves, after all, they don't want to lose our platform that can bring them huge benefits.
Therefore, we can launch the star rating function of riders first, and even reward delivery riders who have reached a specific star rating to a certain extent every month, which can greatly promote the competition between riders and improve the service quality of our platform.
Then wait until a week later, and then add the scoring and evaluation functions for merchants, and the gradual addition of these functions means that our company has been working hard to improve the user experience of the platform, which is a good selling point.
I feel that if we want to develop rapidly in the food delivery industry, the most important thing is that the service must be good enough, and the method proposed by Director Ding just now is a good idea.
What we have to do now is to quickly open up the market, and on the way to develop and explore, we will promote our takeaway platform and concept to the whole country and form a unique brand advantage of our platform.
So even if we don't occupy the national market in the end, but because of the concept of my platform, people can also think of our Chenya takeaway platform as soon as they mention takeaway, and users trust our platform, which will be of greater help to the future development of the platform.
Of course, I know that our funds are not enough to support our expansion to the whole country, so my suggestion is to occupy the entire market of the magic capital first, as you mentioned before.
There are a total of sixteen districts in the magic capital, and we have basically stabilized in Honghu District now, and on the side of the push team, I think Director Wang has basically prepared, and I also said just now on the rider's side, the personnel reserve is very sufficient, it can be said that everything is ready, and only the east wind is owed.
Our Honghu District is surrounded by four districts, and our platform is still well-known in these four districts, and even a small part of the users currently registered on the platform are in these four districts, so my opinion is that we will expand directly to these four districts in the future.
With our capital reserves, the four districts should be able to occupy it soon, and when it stabilizes, we can start the entire Magic Capital market.
There are about 25 million permanent residents in the entire magic capital, as long as we can include all the takeaway industry in the magic capital, then according to the current sales situation in Honghu District, it is conservatively estimated that there will be at least one million orders per day, and with the economic level of the magic capital, the daily transaction volume may exceed 30 million.
The merchant refund period we stipulate is one week, so that after a week, there may be about 200 million yuan after the backlog, which fully supports the company's development in other cities. ”
Wu Dong's thoughts are a little similar to Chen Chen's, but the details are a little different.
He planned to quickly occupy the magic market, and then he could choose to raise funds on the way to development, and the backlog of merchant funds on the platform was not only conducive to the development of the platform, but also conducive to improving the valuation of the entire Chenya takeaway platform.
The reason for this is because Chen Chen, according to the information he got from his daughter, the early development of the entire takeaway market in his previous life can be said to be full of flowers, with huge competitive pressure, and various takeaway companies have been established.
But in the end, after competition again and again, only two companies survived, and although Chen Chen didn't know how much money the two companies burned on the way, he also knew that it would definitely not be less, so Chen Chen knew very well that if he only fought alone, the future of his platform would be full of darkness.
If it is close to Chen Chen's own funds and the backlog of funds from merchants, as well as the independent development of Chen Ya Takeaway Company, it is impossible to expand the market in the short term.
It seems that hundreds of millions are a lot, but from the first day alone, about 5 million were pasted into one district, and if it develops across the country, these hundreds of millions may not be burned in a day.
Therefore, Chen Chen plans to raise funds after the company develops to a certain extent, which is the most reasonable, effective and direct way to raise funds for development.
And when the time comes, with the fame of Chenya takeaway, the investment company that comes to the door is definitely not a small company, and this background is also available, and it can develop rapidly.
Chen Chen's vision is not narrow-minded, so under the condition of ensuring that the company's decision-making power and ownership are completely controlled by him, within a reasonable range, he will take out part of the shares for financing, so as to promote the rapid development of the company, Chen Chen will never refuse.
If Chen Chen had the capital and background, he would never have raised money, but unfortunately, he didn't.
Of course, Chen Chen didn't say that he intended to raise funds now, after all, it will take some time for the platform to occupy the magic capital market.
And Chen Chen still agrees with what Wu Dong said about going online with the scoring system separately, so he said with a smile:
"Haha, about the market expansion plan, Mr. Wu, your ideas coincide with mine, for this scoring system to be launched in batches, I feel very good, and I will work hard immediately, Director Feng, you will lead the technical department to revise it here.
If nothing goes wrong halfway, we will have the capital, scale, market brand and influence, and it will definitely be much easier to expand to other cities. ”