Yang Wenchao, who was originally going to listen carefully, suddenly asked curiously after hearing this passage:

"Mr. Chen, who is this anchor you are talking about, I am suddenly a little curious, after all, he has sent a strong man like Mr. Chen to our live broadcast industry, hahaha!"

When Chen Chen heard this, he immediately laughed and said:

"Haha, a game anchor, playing CF, on a fish live broadcast platform, can be regarded as their head anchor.

At first, I didn't really think of anything, but then I went to the mall and met a salesperson who was trying to sell me a product.

I wasn't interested in it, but because of his strong recommendation, I had a trace of interest in this product, although I didn't buy it in the end, but it also made me have a thought in my heart.

We are now in the Internet era, there are many people who like to watch live broadcasts, I wonder if we can use live broadcasts to promote our products, just like advertising, but it is a little different from advertising.

After we finished the explanation, we immediately attached a link or something, and the customer clicked on the link directly when they were interested, and then paid for the purchase.

It is more convenient and direct than advertising, which is equivalent to online shopping, customers place orders, and we deliver the goods here, which is equivalent to combining live broadcast and e-commerce platforms.

Even, if our commentators are anchors and celebrities who have a large number of fans, as long as there is no problem with the product, I think these fans will definitely buy it in order to support their idols and anchors, so that these anchors and stars can monetize their traffic.

I will make this way a live stream! ”

After listening to Chen Chen's words, Yang Wenchao muttered to himself with a little confusion:

"Live streaming with goods?!"

Chen Chen affirmed:

"That's right, it's live streaming, a new way of online economic marketing, whether the anchor is an Internet celebrity, a celebrity, an entrepreneur or an amateur shopkeeper, the root of it is to use live broadcast to promote and achieve sales.

Commodity trading is the essence, and live broadcast is the form. Live streaming can be regarded as an online version of TV shopping, or it can be regarded as an online store or on-site sales at a trade fair.

To put it simply, live streaming uses network technology to break through the time and space limitations of offline physical scenes, which belongs to the traffic economy under the Internet, and uses the advantages given by network technology to gather a large number of people who are willing to buy in a short time.

In fact, there have been some signs of this in some large enterprises, just like on the e-commerce platform, when a new product appears, there will be a special person to explain, the time from the display of a product to the completion of the live sales is usually 10-15 minutes, but this situation only exists in individual enterprises, not a common phenomenon.

My idea is to make this model more popular, because live streaming can greatly compress the marketing process, integrate the original social division of labor, and change the traditional marketing logic and theory to a certain extent.

Traditional marketing is composed of a series of links such as production, advertising, local promotion, entry, and after-sales, with obvious periodicity and continuity and interlacing between various cycles.

However, live streaming greatly compresses the cycle and omits many divisions of labor, such as no need to advertise in advance, no entry and sales points, etc., to achieve the ideal height of rapid realization from advertising to sales, which is more convenient and fast for users.

Mr. Yang, do you think this idea is very promising?"

Yang Wenchao listened to Chen Chen's words, the light in his eyes became brighter and brighter, and after thinking for a while, he said directly:

"Mr. Chen, your idea is absolutely amazing, I feel that it is really promising, and when the time comes, our Chenya culture will definitely be able to crown the live broadcast industry.

What you mean is mainly driven by the fan economy, you must know that it is now a traffic society, and the traffic of celebrities, Internet celebrities, and celebrities is very sufficient, and the more fans, the greater the power of role models.

Live broadcast makes the distance between the anchor and the fans closer, which can satisfy the vanity of the public to a certain extent, you know, an anchor with many fans, personally introduces goods to an ordinary person, which is undoubtedly much stronger than an ordinary sales.

Like you said, in essence, this is the same as celebrity endorsement products, but the live broadcast turns this stage into a direct sale.

Moreover, compared with advertising, live broadcast is more intuitive, interactive and timely, shortening the distance between products and users, making people feel like experiencing it in offline stores, and increasing customer trust through the anchor's vision, hearing, and touch. ”

Chen Chen saw that Yang Wenchao had thought so much, and he also smiled and continued:

"That's right, and it's a celebrity in the eyes of ordinary people who personally guarantees that if these goods are discounted to a certain extent at that time, it's like an e-commerce festival that gets coupons, red envelopes, full reductions and other activities every year, which will definitely attract a large number of users and fans, after all, low price and quality are always the magic weapon of sales.

You must know that the overall supply of products in our country is currently in excess of demand, especially after the recent rise of e-commerce, the competition has become more intense.

The most important thing is that the cost of live streaming is lower, especially for some remote economically underdeveloped areas, it is easier to get started, as long as there is a smartphone live broadcast can be sold, which is undoubtedly very advantageous. ”

Yang Wenchao lowered his head and thought for a while, then raised his head and said:

"Mr. Chen, but there are also drawbacks in this live broadcast with goods, in the mode of live broadcasting, the anchor is the most critical, which has great requirements for the anchor's skills.

First of all, the anchor's three views must be positive and not vulgar, and secondly, he must have a certain ability to control the field, which can enliven the atmosphere and increase the attention of fans, but he must also grasp the scale, be just right, and put the key points of the live broadcast on the products that will be sold, which may be a bit difficult for some anchors.

It's like some technical stream anchors, who are a little introverted in private, and they don't know what to do when they broadcast live every day, let alone bring goods in live broadcasts.

There is also to ensure the quality of goods and after-sales service, after all, we are not a hammer deal, if there is any problem with the intermediate goods, it will have a very big impact on our anchors, and it may even collapse. ”

Chen Chen saw the main point of live streaming at a glance at Yang Wenchao, nodded with satisfaction, and then said:

"Mr. Yang, what you said is right, for these, we can conduct training, and the anchors that our company has signed up to basically conduct a lot of live broadcasts.

I asked them to set the live broadcast task before, just to exercise their courage and language communication skills, as well as the ability to control the field, as for how you said how to grasp that degree, this is the job of our company.

During this time, I will first give you a copy, and then you will invite some sales company operators to come over and give more lessons to the company's anchors, teach them how to sell products to others, and how to attract people with body movements and language expressions.

If it's really not suitable, then you can also use other methods, in the process of cultivating them, let their assistants show up more often, and brush their faces with fans, so that when the live broadcast brings goods, the two can cooperate, the assistant controls the field, and the anchor is responsible for drainage.

As for the quality of the goods, we must strictly check the quality before each live broadcast, and the quality does not meet the requirements, and it must not be put on the shelves.

If there is a real problem with the product, whether it is our fault or not, we must admit our mistakes as soon as possible, and then compensate in time, and then deal with the situation later. ”