123. a smart bracelet

Straightening out Superman's takeout, Guan Huang finally breathed a sigh of relief.

Starting a business is hard, and I don't know if I can succeed, which makes people feel worried.

It's still quick to engage in speculation.

It's just that the transformation still has to be transformed.

After all, this is not the same as it used to be.

Two months ago, he was a dick and penniless.

Naturally, you have to work hard to make money.

Dare to go any way, and be ridiculed for this.

Now with a net worth of millions, petty fights, 108,000 are no longer in sight.

It's a big job, and it's easy to spot.

After all, wool isn't easy to pick up.

Every merchant has a deep hatred for exploiting loopholes.

Besides, wouldn't it seem too low to be reborn for a while and not do a big career.

Since the takeaway industry has this window period, it must be seized and fight.

"Hungry" can sell 9 billion dollars, how bad is my superman? Is it okay to sell a billion?

Here are two important points:

Take control of Superman's takeaway, seize the market, and expand the scale.

Enhance your cash reserves through "flash sales" activities.

On Vulcan's side, after four days, the first phase of the "Tianhe second-generation" router was finally sold out.

The second phase of crowdfunding was launched immediately.

Sure enough, the sales were not ideal, only a dozen people participated in a day, and there was a refund.

However, as an "anchor", its role has been played.

Vulcan immediately announced that the "Tianhe II Generation" project was successfully crowdfunded and produced and shipped within ten days.

A full refund will be issued within one month after the receipt of the goods is confirmed.

With more and more people refunding the first generation, the popularity of "Tianhe" continues to rise, and the number of "seckill" places for sixty units per day is almost empty in seconds.

This reaction made Guan Huang surprised and delighted.

The good news is that the brand credibility has gradually been established, and the seckill activities are deeply rooted in the hearts of the people.

After all, this business model is simple and easy to understand, without too many technical barriers, as long as you have a heart, you can copy it quickly.

In this regard, he does not have a very good way, and he can drag it out for a day.

Besides, he only uses the "seckill" activity as a means of promotion, and his main business is to vigorously promote his other products, relying on the traffic attracted by the "seckill", the sales of "Tianhe" brand products have grown slowly.

Among them, the most powerful is the "Tianhe" bracelet.

Although the name is called a smart bracelet, it is pitiful with low technical content.

Poor comfort, inaccurate measurement, can only simply count steps, monitor sleep quality, and have a time function.

Originally, it was not very competitive, but the main price was cheap, and the bone1 generation (the pioneer of domestic smart bracelets) in the same period was 699, and the Tianhe generation was only 199.

At this price, it is definitely a conscience product, and the profit of each bracelet is about 5 yuan.

Song Xiaodong has suggested several times to invest in his own bracelet production plant to control the cost at about 130 yuan.

It is conceivable that the products of the bracelet in "Tianhe" definitely stand out from the crowd.

Guan Huang: "You go to investigate the upstream bracelet manufacturers, try to find a manufacturer with certain technical strength and willing to OEM, and prepare to crowdfund our second-generation products." ”

Song Xiaodong nodded: "Boss, I still think I can buy a factory." ”

Guan Huang sighed: "Do you think the bracelet market will explode?" ”

Song Xiaodong: "This is a hardware device with a very low threshold for entering the industry, in foreign countries, smart bracelets have been accepted by the market, with the response speed of our manufacturers, within half a year, it will definitely usher in an explosive period." ”

He also began to collect relevant information when he saw the increase in sales, and the more he looked at it, the more he felt that it might be an opportunity.

Guan Huang was silent, he chose to put the bracelet on the shelves, he didn't have too many ideas, it was used for impulse, and there was no technical content, so he had no expectations for sales.

Who would have thought that there was a intention to plant flowers and flowers not to bloom, and to plant willows and willows without intention.

After reading the information collected by Song Xiaodong, I remembered that the smart bracelet equipment in later generations is indeed a small outlet, and entrepreneurs and old hardware manufacturing companies have invested in it.

What year it was, I can't remember exactly, the hype of smart bracelets is very hot, and it frequently appears in the public eye, and is called "the brightest star in emerging hardware entrepreneurship projects" by the media.

Song Xiaodong's suggestion is not wrong, you can take the opportunity to enter this field and make a fortune.

However, the problem is not here.

Guan Huang vaguely remembered that Xiaomi soon entered the bracelet market, and other brands were defeated, with annual sales of more than 10 million units, which can be described as a river of blood.

And at this time, it is too late to compete with each other. Xiaomi's strong upstream and downstream capabilities are not something that he can challenge as a newcomer.

Guan Huang: "There must be an outbreak period, but we are just a new company without any technical accumulation, and it is impossible to fight a bloody way in this field." ”

Song Xiaodong was not convinced: "But we are new to e-commerce." ”

Guan Huang shook his head: "How is this a concept, e-commerce is at best a service provider, software, and light assets." And bracelet equipment, no matter how low the technical content is, is also a hardware field and a heavy asset. ”

Song Xiaodong: "We also have our own brand "Tianhe", and we can't always produce on an OEM basis. ”

Guan Huang thought about it, this makes some sense, but at this time, it is obviously not a good time to acquire, there is no money to ask for money, and there is no one to ask for people.

"What you said also makes sense, so let's look for a factory first, let's sign the OEM contract first, and wait until the "Tianhe" brand becomes bigger and completely controls the sales of the other party. ”

In these years, it's not who has mastered the technology, who is bullish.

Whoever controls the market, the same bull fork.

On the following grams, your products can only be sold to me, and I can set the price whatever I want.

When Song Xiaodong heard this, his brows furrowed.

It's a viable path, and it's a circuitous way forward. After all, the company's strength is weak, and there is no spare energy to acquire and digest a hardware manufacturer.

"What is our approximate budget?"

Guan Huang thought about it, since he pressed the treasure on the bracelet, he took advantage of the fact that Xiaomi had not entered the market and ate a big mouthful.

"Between 100,000 and 200,000 units, strive to make our bracelet an annual hit, of course, after all, it is crowdfunding, you determine the manufacturer over there, and we will book it online."

Song Xiaodong nodded, he naturally understood that the boss meant to pick a high-quality and low-cost manufacturer and sign the contract in advance.

Guan Huang told again: "According to the sketch I provided you, you must wear it comfortably." Functionally, it is best to have heartbeat, blood pressure detection, respiratory rate, heart rate, mood and fatigue or something, and you can go up to the top, step counting, and the accuracy can be improved, at least above the average line. ”

A lot of the features are gimmicks, but players buy it.

"Okay."