203. New products
Ye Fei and the others listened in a daze, one did not graduate from junior high school, and the other dropped out of high school, and they really didn't have much vision and ability, and sometimes they couldn't even understand what the two were saying.
However, this did not prevent the two from adoring.
In the village, I can't feel it yet.
Leaving a familiar place and entering an unfamiliar environment, he suddenly found that Guan Huang was no longer the same as before.
Before, for Da Zhuang, Guan Huang was a little brother in a village, who read well and was knowledgeable, but now he has majesty.
For Ye Fei, Brother Guan, who was familiar before, suddenly became unfamiliar.
This made her reach out and grab each other a little scared.
Guan Huang held Ye Fei's hand, a little strange, looked at it, and thought it was caused by the nervousness of leaving home, so he clenched his hand, comforted her, and continued to communicate with Bai Jingfei.
Time passed, and when they arrived in Haicheng, it was already midnight, and the four of them found a hotel to stay.
Although the hotel can only be regarded as good, it is already extremely luxurious for the two fledgling young people, and they don't know where to put their nervous hands.
Early the next morning, Guan Huang got up for a run, and when he came back, he called Ye Fei up, looking confused, only to know that he didn't sleep well after a tense night last night.
This problem is difficult to overcome, and she can only wait for her to adapt to it for the time being.
Back at Vulcan Company, Guan Huang handed over Ye Fei to Zhao Yidian and Da Zhuang to Bai Jingfei, and began to prepare to meet the leader.
The whole reception process was lackluster, the leaders cared, the company expressed its position, and finally they were all happy.
If it weren't for the role of advertising that was considered, Guan Huang might not be happy.
politely kept the other party for lunch, but was refused.
Stand to reason.
It's not a particularly good personal friendship, how can it be possible to eat at one table.
The leader's schedule came and went in a hurry, and the office staff who followed closely asked for a copy of Vulcan company materials, ready to be used as a promotional draft.
After sending the people away, Song Xiaodong walked over with joy, "Mr. Guan, Secretary He said just now that we may broadcast it on Haicheng Channel, let us pay attention to it." ”
"Oh, what's going on?"
Song Xiaodong said in a low voice: "The relationship between the district leaders and the coordination. ”
Guan Huang was stunned.
Not only do enterprises need publicity, but leaders also need to build momentum, for economic development or for individuals.
Song Xiaodong continued: "Maybe it's because we asked celebrities to endorse us, but this research activity didn't have our names, and the leaders temporarily decided to add it. ”
Guan Huang nodded when he heard this, this is also true, the role of stars is still quite big.
Song Xiaodong continued: "Mr. Guan, as of just now, the sales volume of the bracelet has exceeded 78,000 units, and the growth momentum is still increasing, and it is expected to exceed 90,000 tomorrow." ”
Guan Huang: "Since this is the case, then contact the "Tianxia" company and place another order of 100,000 yuan. ”
"Okay."
The "second-generation smart bracelet" is basically sold at a small profit, selling 200,000 units, and the profit does not exceed 500,000.
Not to mention that the balance is broken, if you include the cost of celebrity endorsements, it is simply a loss to grandma's family.
However, the account cannot be counted in this way.
This promotion is a huge boost for the entire company.
Not to mention anything else, just 100,000 paying users of "Qugou.com" are enough to offset all expenses.
Of course, there is still a little distance from the goal, and most users still have enough to buy in Jingdong and Taobao stores.
In order to avoid the store being officially removed from the shelves, Guan Huang could only restrain the desire to advertise and slowly drain traffic.
A popular product with sales of 20 million yuan is absolutely huge for brand building.
Guan Huang: "Speaking of which, we can't be blindly optimistic, I estimate that the sales of the second-generation bracelet will not exceed 300,000 units." ”
Song Xiaodong was puzzled, the situation in front of him was booming, why did the leader suddenly become cautious.
Guan Huang explained: "The giants are going to enter the market, as soon as our sales come out, other companies will inevitably imitate, the company's strength is too weak, there is no upstream and downstream integration ability, from now on, we must consider alternatives." ”
Song Xiaodong was splashed with a bucket of cold water, and it was cold from top to bottom.
Substitute?
The "second-generation bracelet" is at its peak, and its sales are climbing towards 20 million.
Market outbreak, celebrity endorsement, offline promotion, government attention, and company efforts ......
The right time, place and people have it, and even consider alternatives?
Guan Huang intended to cultivate the other party, and explained: "If Xiaomi enters the market, what will we do?" What to compete with each other, you know, it's the same as us, trying to minimize the profit as much as possible, in this case, the user will naturally choose the biggest brand. ”
Song Xiaodong did not speak.
Guan Huang: "There is also a "world" company, will they be reluctant to OEM production, after all, they have technology and team, and a business of one or two hundred million is not enough for them to take risks, what if it is one or two hundred million? Or even bigger, will they tear up the contract and start doing it themselves, will they be poached by other companies? ”
Song Xiaodong was dumbfounded, in the face of interests, he really didn't dare to pack tickets.
Although the "Under the World" company did not look down on bracelets as products with little technological content.
However, as the boss said, wealth is touching.
"Under the sky" really wants to tear up the contract, and there is really no good way.
Indict?
Not to mention that the lawsuit is protracted, it is what if you win, you will lose the market.
Guan Huang looked at him and understood, and said with a little relief: "Don't feel reluctant, any product has a certain life cycle, because demand changes, technological development, product competition and other factors always exist, after the introduction period, growth period, maturity period, after great success, the product will inevitably enter the decline period, and eventually withdraw from the market." ”
Song Xiaodong: "Boss, are we in the growth period now?" ”
Guan Huang nodded: "Yes, from the day the product is born, you have to think about how it will die, and only by taking the initiative to embrace the death of the product can you be invincible in the competition." ”
Song Xiaodong: "I understand the boss. ”
Guan Huang: "If we don't change, there will be competitors to teach us to change, and no product can last forever."
If you look at the world's No. 1 Microsoft company, their survival strategy is the death strategy, from Windows 95 to Windows 10, seven generations of products, each generation of products is taken from the previous generation of products with a market share of more than 90%. ”
Song Xiaodong: "What does the boss mean that we are going to launch the third generation of smart bracelets?" ”
"The bracelet is a thing, the technical content is like this, the rest can work hard, but there will be no big breakthrough, we have to put the new direction on the router."
Song Xiaodong was puzzled.
Router? Wouldn't it be more mature?
What could be new?
Guan Huang smiled and uncovered the mystery, "Do you know virtual currency?" ”
WX "Criminal Law Express"