"Mr. Guan, in the Internet era, pay attention to "small steps and fast running, fast iteration", why are you so confident in "shared bicycles" and invest so much money at one time? and even use it as a basis for a turnaround. ”

Guan Huang picked up the microphone and said with a smile, "Let me clarify first, as of today, Superman's market share in the two major fields of takeaway and travel is still stable at more than 60%, so there is no such thing as a turnaround, and he is pressing the opponent all the way." ”

The scene laughed.

It may be that Superman doesn't burn enough money, giving everyone the illusion that Superman is lagging behind several fast companies.

Guan Huang continued, "I know that the classic dilemma when making a product: do you choose to run in small steps, iterate quickly, or do you do it right the first time? And it's up to the founder. ”

"Founder?"

Guan Huang nodded, "Take the food delivery and taxi fields as examples, what is their endgame?" I guess even a lot of founders don't know. ”

The reporter was stunned, what he said......

Guan Huang: "It's like, they only have the direction of heaven in their hearts, but no one has ever seen what heaven looks like." ”

"Mr. Guan means...... Do you know what heaven looks like? ”

Guan Huang smiled, "If you are a reporter who has been tracking Superman for a long time, you will not ask such naïve words, since the first day I started my business, the blueprint of the two fields of takeaway and travel has been presented in my mind, we never hesitate, never iterate, and strive to do things right at one time, which is why we can get to this day." ”

The reporter's face blushed a little, "Can you give us an example?" ”

Guan Huang: "We have entered the food delivery industry, Ele.me has been deeply cultivated for four years, entered the field of travel, and Kuai's company has worked hard for two years, why do we come from behind?" The key is that we have the courage to be all in, and we have the determination to become a benevolent person if we don't succeed. ”

The reporter was dumbfounded.

Guan Huang continued, "Delivery riders are now the industry standard, and before us, no one thought of establishing a special delivery team, and we, directly crossed the trial operation stage, and all of them were launched; chose to enter the field of travel, did not think about piloting a few cities first, and it was rolled out nationwide at the beginning; The same is true for bike sharing. ”

The reporter asked, "What do you rely on to make such a judgment?" ”

Guan Huang smiled, "If you think I'm playing tricks on my instincts, it's vision, my eyes can see through the future." ”

If he is so confident and domineering, he immediately won a round of applause.

At this time, no one thought that Guan Huang was bragging, but felt that it should be so.

Perhaps, only his arrogance and self-confidence can create a freak like Superman.

In order to think calmly and find a new way under the subsidy of the opponent's burning money.

In order to achieve a market value of tens of billions of dollars in more than two years.

Guan Huang continued, "Only when the founders are unsure of their goals and don't know what to do, they will constantly adjust their direction and posture, and adopt the strategy of "running in small steps and iterating quickly". ”

When Xu Guangping heard this, he had doubts.

Is that really the case?

He has studied every step of Superman's strategy.

The timing is the pinnacle of the best.

I used to think that Guan Huang had a gambler's mentality and liked to fight big.

Now it seems that he is full of confidence and has the chance to win.

Someone got up and asked, "Mr. Guan, please comment on the current money-burning war." ”

Guan Huang smiled a little, "If money can solve the problem, it should be the banknote printing factory that rules the world." ”

"That is, you are not optimistic about the current subsidy model?"

"If the subsidy had worked, BAT itself would not have withdrawn from the field of food delivery, who could have more money than them? The core of the Internet product competition is not capital, but the competition between good products and good operations. ”

The reporter laughed, "Mr. Guan is very confident in himself? ”

Guan Huang: "If a team has always taken burning money and investing resources as its main direction of attack, no matter how many allies are introduced, no matter how much money is raised, it cannot change the weakness of the team spirit, and the probability of failure is extremely high." ”

The words are not good, but they are the truth.

Who made Guan Huang have this qualification.

From the very beginning, we have taken a clear stand against cash-burning subsidies and have launched new products and services to compete for users.

Not only is the smallest of the five companies burning, but it has been consistent.

For this reason, the company has been in trouble several times.

This kind of vision and courage is qualified to comment on the practices of other companies.

……

Xu Guangping's mobile phone vibrated constantly, and the city manager who got his instructions notified his salesmen to search the whole process and soon discovered the new world.

A sea of little yellow cars.

In some places, people are already trying new things.

Some places are still distributing.

……

In any case, the mountains and rivers of the country are yellow.

Guan Huang didn't say anything big.

Xu Guangping felt the pain of "having the intention to kill the thief, but having no power to return to the sky".

Since last year, the subsidy war has burned to this year, and the fast industry pioneer has become the second in the market, and has been chasing the back of Superman.

Sometimes, it seems that victory is just a little bit away.

In the end, it was found that it was nothing more than a flower in the mirror.

With the joining of "shared bicycles", Superman has a steady stream of cash flow.

This money-burning war should not be able to continue.

Capital, while fanatical, is not stupid.

Now that Superman has money, there's no point in burning it any longer.

When you don't have money, you can carry it for so long.

If you have money, you won't be wasteful.

What was said at the later press conference, he didn't have the heart to think about it.

A few fast ones, looking at the small yellow cars on the street, roared over, and felt at a loss.

On the other hand, with Superman's media offensive, the little yellow car set off a storm in public opinion.

Some people worship it, saying that the sharing economy has had a revolutionary impact on the past form of business organization, and the non-employment relationship between the supplier and the platform has given rise to a new type of organizational system. A series of problems are being created, and a new set of value is being created while being solved.

Some people suspect that sharing bicycles is just a pseudo demand, which has neither economic value nor commercial value, not only does not have business logic, but also violates business ethics, and has not undergone any actual verification.

Despite the disturbances from the outside world, Superman Bicycle is like a huge monster, occupying more than 200 cities across the country in a short period of time, and the daily order volume exceeds 10 million.

Bring 5 million new users, 1 million VIP users, and 1 billion liquidity to Superman......

The momentum hasn't stopped.

10 million, 12 million, 15 million......

End of this volume!