The price war that broke out in the field of food delivery and travel can be said to be the most ferocious and tragic war between Chinese Internet companies in the past decade.

From the giants Ahri, Baidu, and Goose Factory, to the ordinary people like me, you, and him, everyone was engulfed in it, and no one was spared.

"Kuaidi and Didi are ready to merge", Xia Qixi brought a blockbuster news.

Guan Huang was a little stunned.

He is still thinking, as soon as the little yellow car comes out, who will compete?

Will the "Fast Alliance" continue to burn money, or will it follow the trend?

I didn't expect it to wilt directly and embark on the road of merging in the previous life.

It can be said that it is both expected and unexpected.

"What about Meituan?"

Xia Qixi: "There are rumors that Meituan is preparing to withdraw from the food delivery market. ”

"Exit?"

Xia Qixi nodded, "Wang Xin is a smart person, it is impossible for Meituan alone to be our opponent, and it is not surprising to withdraw." ”

At this time, the scale of the takeaway market was not too large, and it did not show the style of trillions of later generations.

Even compared to the mobility market, it is more than a little worse.

The current mainstream idea is: the more unstable the transaction relationship between buyers and sellers, the easier it is to make a big platform.

The time and place of the taxi are uncertain, the driver of each service is uncertain, and the passenger and the driver cannot form a stable trading relationship, which is particularly valuable for the two parties.

In the takeaway market, people will not choose the same restaurant's takeaway every day, they all want to change the taste, the cost of changing restaurants is low, and the search and order are over, which also makes consumers and restaurants not form a stable trading relationship.

However, there are still people who remember to call the restaurant they particularly like and order food directly.

Therefore, the platform for takeaway is not as big as the platform for travel.

The transaction scale of the food delivery market is about 7 billion yuan, while the scale of the online car-hailing market has exceeded 60 billion yuan, a gap of almost eight or nine times.

The same is true when it comes to companies.

Superman monopolized the food delivery market, with a valuation of only several billion, but in the field of travel, it quickly exceeded 10 billion US dollars.

Since Meituan has failed in the field of food delivery, it is not surprising that it has retreated.

After all, it's not a takeaway.

In the first quarter of 2015, 98% of the revenue of 1 billion yuan was in-store/wine travel, and not only did the takeaway not earn a penny, but it was still in the process of blood transfusion.

With food delivery alone, Meituan can't afford to support a $7 billion valuation.

Guan Huang vaguely remembers that in May this year, Ctrip strategically acquired a 37.6% stake in eLong at a price of $400 million.

In October, Ctrip and Qunar officially announced their merger to become the largest O2O service provider.

It can also be said to be Meituan's biggest competitor.

Even if we don't withdraw from the food delivery field now, we will have a strategic contraction until May.

There will be a battle between the two.

Meituan no longer has the heart and ability to cause trouble for Superman.

Guan Huang: "What's going on when you're hungry?" ”

Xia Qixi: "It should shrink its strategy, focus on the existing market, give up head-to-head confrontation with us, and may take the road of small but beautiful." ”

Since "big and complete" doesn't work, let's change our thinking.

"In that case, the four companies don't have to worry about it."

"Oh?" Xia Qixi was puzzled.

Although the "shared bicycle" has changed the competitive situation, the emaciated camel is bigger than the horse, and it is a little early to say rest assured at this time, right?

Guan Huang smiled, "You forgot their financing?" More than 10 billion before and after. This money, relying on the company itself, will not be earned back in ten years. ”

Xia Qixi: "You mean ......"

Guan Huang: "Either transform in other directions, or package and sell, capital is ruthless." ”

Xia Qixi thought about it, it was indeed the case.

How cool it was to burn money at the beginning, how difficult it is now.

When you are needed, capital can call you dad.

When you don't need you, not even a son, at best it's a clearly priced item.

While there is still a little residual value, close to squeezing dry.

Guan Huang continued, "That's why I want to raise money. ”

Xia Qixi did not speak.

Many people are strange that when the company was burning money, the company was stretched thin everywhere, but Guan Huang insisted on not financing.

This caused a lot of turmoil.

Now that the situation is improving, "shared bicycles" is a huge reservoir, and the flow of funds is continuous, and Guan Huang is going to start a new round of financing, which is a big surprise.

Guan Huang opened his mouth and asked, "If the "Little Yellow Car" project is taken out alone, can the valuation exceed 5 billion US dollars?" ”

Xia Qixi shook his head, "It's good to have two billion." ”

Although this is a new outlet, a huge market, and a project that can be imagined.

However, there is no denying that there is a ceiling in the project itself.

It's not like "taking a taxi", where the story that can be told is big enough.

Guan Huang nodded, "shared bicycles" were only valued at two or three billion US dollars when they were the craziest in their previous lives.

"However, when we Superman launched this project, it supported a valuation of $20 billion, and it was in short supply, and investors flocked to it."

The soaring from $15 billion to $20 billion, an increase of a quarter, cannot but be said to be a miracle.

Of course, it's not just the value of the project itself.

There is also the status of the head enterprise, the prospect of the market, the combat effectiveness of the superhuman company, and the leadership bonus of Guan Huang.

But, in any case, what "bike-sharing" has brought to Superman has gone far beyond the project itself.

Xia Qixi said with a smile, "Don't say 20 billion US dollars, it is 22 billion, and investors will not refuse." ”

Guan Huang shook his head, "This time, it can be regarded as a reward and wooing everyone, as long as the valuation is reasonable, there is no need to pursue the highest value." ”

The valuation of $20 billion, the release of 5% of the shares, was sold out almost instantly.

The enthusiasm of the capital market can be imagined.

Xia Qixi agreed, "Sometimes a certain amount of concessions is needed, and there is no essential difference between 20 billion and 22 billion US dollars, but the feeling for investors is different." ”

The previous Guan Huang was too sharp, but it was too rigid and easy to break.

Now take it easy and move forward.

The reason why I am like this is just for the development of the company, and I am by no means arrogant.

Besides, in the competition, in addition to meeting opponents, there are also many people who show goodwill.

Guan Huang nodded, "In the field of takeaway and taxi, although the scale is not small, the profit is not high, and it is difficult to make a profit in the short term, and the company must have financing if it wants to develop." ”

If you don't raise money and rely only on Superman's own strength, you will miss out on many opportunities.

Investment in technology, product research and development, recruitment of personnel, business expansion, layout of new industries......

All of this requires money.

In Guan Huang's vision, Superman's development is driven by financing, and it is not yet time to give back.

Xia Qixi nodded slowly.

Let's say that Superman is short of money, and the deposits in the "shared bicycle" are endless.

Let's say that Superman is not short of money, and the deposit is not his own money after all.