Winter, for Yang Xiong and the others, is the season of life and death game, and for Superman, it is just ordinary business competition.

The intensity was so low that the war was over before the rest of the company even knew it.

There is a good saying, destroy you, it has nothing to do with you.

The struggle of Yang Xiong and the others is just a small wave on the way of the big ship of Superman.

Add some conversation after dinner.

Guan Huang will not remember them, and business history will not remember them.

Maybe on a winter afternoon, a few people will mention it when chatting,

"Xu Tao? The psychological quality is too poor, the business failed, I owe a lot of debts, my wife is also divorced, and now I don't know where to go, so it is risky to start a business, and you need to be cautious when entering the industry. ”

……

"Congratulations boss, go to the next city", Jiang Tao said happily.

Guan Huang shook his head, "These are nothing. ”

"Your vision is too high, I'll count it for you, Lala has been established for 13 years, and has raised 100 million US dollars, 20 million US dollars in financing for puppy pulling, 15 million US dollars for transportation, 80 million yuan for fast dog taxi, 120 million yuan for truck gangs, no matter which one is brought out, it is a rising star, and they are all beaten down."

Guan Huang smiled: "Victory is not martial, you must know that wars won by capital are low-level." ”

"Huh?" Jiang Tao was confused.

Guan Huang: "If capital can decide the victory or loss of the war, it means that the company actually has no way to generate differentiated competitiveness on the user side. ”

"Really?"

Guan Huang: "Bullying the small with the big and winning without force is a national war of life and death for them, but for us, it is just a conventional war, and it is not worth making a fuss." ”

Jiang Tao smiled, I don't know when it started, Superman can easily face industry competition.

Qualified to review other companies.

"Either way, it's always a good thing to win."

Guan Huang: "That's right, I'm not against the use of capital, but I can't rely too much on capital. ”

Jiang Tao: "That's what all big companies compete. ”

Concentrate superior forces and attack weak with long blows.

Guan Huang: "I used to take it for granted, but now that I think about it, I have to go further." ”

"Huh?"

Guan Huang: "For a platform-based enterprise like ours, what can really build differentiated competitiveness is the data and algorithm moat based on transaction volume, which is the deepest moat. ”

Although Zhou Yiren said that technology is not a barrier, large companies have always had technical precipitation.

However, for the collection of big data in the industry, the longer the time, the deeper the barriers.

Jiang Tao was puzzled: "This doesn't seem to need to be emphasized, hasn't the company been doing this all the time?" ”

Guan Huang nodded: "Superman has invested a lot of resources in technology, including money, in the past two years, including setting up a research and development center in Silicon Valley, but this is not enough. ”

"Oh."

"I've got a preliminary plan for what to do next."

Jiang Tao saw that Guan Huang did not elaborate, so he did not ask any more.

immediately changed the topic, "I feel that this battle is very easy, although the movement is not small, but it doesn't take much effort, are we getting stronger?" ”

Guan Huang: "There are reasons for this, why do you think the puppy failed to pull goods?" ”

Jiang Tao flattered: "From the moment we entered this field, we were doomed to fail. ”

Guan Huang did not deny it: "It can also be said, but after reviewing it, it does not mean that they have no questionable points in tactics." ”

It's not just us who have gotten stronger, but our opponents have made a lot of mistakes.

Jiang Tao asked, "Which ones?" ”

Guan Huang: "It's just too careful and reluctant to spend money." ”

"Isn't that the merit of entrepreneurship?"

Guan Huang: "You see that the puppy pulled 20 million US dollars in June, and in November, there was still 18 million in hand, which is very wrong." ”

"Oh?"

Guan Huang: "He was able to get a large proportion of capital support, which shows that this project is favored by everyone, and at this time, it is wrong to be careful and reluctant to spend money." ”

Jiang Tao was puzzled: "What should he do?" ”

Guan Huang: "As an excellent entrepreneur, he should immediately convert capital into other potential energy, such as smashing out a better team and doing a larger market launch, the purpose is to open up the gap with the opponent and bring the company to the next stage, which is the correct use of capital." ”

Jiang Tao smiled, "He did this?" If we enter the market, wouldn't it be a short attack and a long one, and we will kill ourselves? ”

Burning money than large companies?

Guan Huang smiled: "If you think about Superman's family history, you can understand that for startups, this is the only way out." ”

Do a good job of first-mover advantage, get the label of innovator, attract leading talent, accumulate strategic resources in advance, and know where the pit is.

Jiang Tao suddenly realized.

Whether it's takeout or travel, Superman is not the first to eat crabs.

But in the end, the weak defeated the strong and defeated the strong competitors.

There is a lesson in blood and tears.

Guan Huang: "For Xu Tao, it is to occupy the market as much as possible before the entry of large companies, burn money for financing, and grow up rapidly. ”

Jiang Tao groaned, "This is simple, but it's hard to do." ”

Occupy the market by burning money, attract venture capital through the market, burn money again, and refinance.

It is necessary not only to kidnap capital, but also to control the enterprises that are running wildly without overturning, and if you don't pay attention to it, the car will be destroyed and people will die.

Guan Huang smiled: "Starting a business, how can it be so simple, it is originally a matter of nine deaths." ”

Even if you do nothing wrong, you still don't necessarily succeed.

For entrepreneurship, the right time, place and people, no one can be missing.

Jiang Tao remembered the contact with Xu Tao and a few people, and said: "The strategy is very good, but it is not suitable for them. ”

"How?"

"You don't know, Xu Tao is a very proud person, this kind of person has always been very confident, he feels that everything is under control, he does things in an orderly manner, he has his own rhythm, and he will not blindly move with capital, once he decides something, nine horses can't pull it back."

Guan Huang: "Oh, that's it, it's an entrepreneurial character." ”

"He has a famous quote that is famous."

"What?"

At that time, the venture capital asked him, where is the profit model of the car pulling company? What are the considerations for the future, he said, if I know how the company is profitable, what else do you venture capital do? Aren't you here to help me refine my business model? ”

Guan Huang smiled, this is an interesting person, but it's a pity that he was born at the wrong time.

"Didn't get funded?"

Jiang Tao: "When he said this, the venture capital appreciated it even more, and invested 10 million start-up capital on the spot." ”

Guan Huang: "It's a pity. ”

Jiang Tao: "For us, the dead enemy is the best enemy. ”

Guan Huang was silent for a moment, "By the way, what are you doing here today?" ”

"Haha, it's a good thing", Jiang Tao took out a stack of documents, "Commissioner Guan." ”