In mid-July 2020, in the education and training company in Chengdu.

An ordinary day of the week is shattered by breaking education news. Due to the rise of the epidemic and the increasing severity of the epidemic, the latest notice is that all offline gatherings during the summer vacation will be cancelled and gatherings will be avoided, including various offline training, research and camp education activities. Zhang Lan, who was called to the general manager's office, found that there were already several people in charge of the company, including Vice President Qian Zong, online operations director Jessica, and the heads of junior high school and art and sports education and training. Mr. Zhao beckoned himself in, and immediately said anxiously: "Everyone should have heard the latest notice, call everyone to have a meeting today, I want to hear everyone's suggestions, how to carry out the following work?" ”

Jessica made a strong attack and took the lead, "Mr. Zhao, I actually submitted a risk assessment letter to you a while ago, and I also mentioned at that time that in case of being affected by the epidemic, offline education and training cannot be carried out, I still insist that our online classes, especially online platforms, must be more applied. ”

Mr. Zhao remained silent and looked at Zhang Lan again, "What does Mr. Zhang think?" ”

After getting along in the past few months, Zhang Lan probably also learned that Jessica has some skills, but this is her first entry in the last 5 years due to family reasons, and the general manager also mentioned undilutedly that the biggest reason for hiring her is a doctorate degree, although this sounds a little ridiculous, but this is a necessary façade that Mr. Zhao thinks should be pushed to the front desk when the principals of the school district come and go, and it also represents the professionalism of the education and training company in the field of education. With this understanding of the background, Zhang Lan also found that Jessica was strong and arrogant, and even sometimes the general manager was a little embarrassed. Hearing the general manager call out to himself, "Mr. Zhao, I agree with what Mr. Jessica said just now, if you can't continue offline, you must always carry out online." But because I haven't read the risk assessment document, I don't know if there is a specific solution? ”

The other two people in charge next to him also chimed in. Jessica replied directly: "I'll send it to a few teachers later, everyone will take a look at it first, and you should understand." It's already very clear in it. ”

At the end of the short meeting, looking at the document sent by Jessica, it was just a theory of the previous large paragraphs and large paragraphs, and only the penultimate paragraph finally mentioned the so-called solution, and it was only briefly mentioned, which was just a cliché with a title and no steps. Even with new people and new teams, I haven't seen a new atmosphere, Zhang Lan can't help but think so. This online operation seems to have to rely on their respective young, junior and senior high school, art and sports teams, and internal research to solve it.

......

On the other hand, Sun Han's research company is not having a good time.

It is also because of the issuance of a piece of paper, the research and camp products, which belong to offline products, have all suffered a huge impact. What's even more difficult is that Sun Han's previous plan to increase the research and development of products in the province was rejected, so now it is not allowed to cross provinces, which means that several products cannot be applied in vain. Mr. Yao of the research company was anxious and called Sun Han into the office.

Mr. Yao: "Mr. Sun, you know about the new notice, right?" What do you think? ”

Sun Han did not re-mention his old suggestion to make products in the province in front of the general manager, "Mr. Yao, I saw the notice." At present, all offline products are going to be stopped, and there is no way to travel. You also said at the beginning that if you temporarily make the kind of household decoration with tools, it will take time and cost, but now it is only possible to do it online. Personally, I don't recommend that we start from 0 to do online classes, I am thinking, can we cooperate with education and training companies, they have ready-made online courses, then let's see if we can come up with a supporting research online class, which has a complementary and corresponding relationship with their classroom. ”

Mr. Yao immediately answered, "Then Mr. Sun, what do you think is the profit point of this method?" ”

Sun Han continued: "I think that when pricing, we should consider the system on the one hand, and the price segmentation on the other hand. For example, under the premise of cooperation, we first understand the online classroom system of the education and training company, for example, there are 30 classes in the third-grade summer intensive class, and we can also go to the corresponding 30 research extension courses, and the whole set of learning can form a closed loop. That kind of free trial class, or even a single selected class, can be regarded as a form of drainage, attracting parents to buy the whole set. In addition, I suggest that online classes are not final, and it is best for us to step up the development of a transformation plan and an extended learning plan, which can be regarded as a plan for the future. ”

Mr. Yao became interested and asked, "Do you have any specific ideas for the two plans you mentioned?" ”

Sun Ha replied: "I mean that for parents who have purchased a full set of online courses, they can be given a certain discount when they participate in offline research and camp activities in the future. As for the extended learning plan, I temporarily think about whether there can be a project report submission link at the end of the online class, which we will judge and show, and even select the best ones to recommend, and recommend them to participate in competitions and other activities corresponding to the topic. This can be regarded as a visual embodiment of the output of educational results, even if it is only online, there must be an explanation to the buyers and participants. Of course, if the online class of the education and training company has its own answering system, we may also consider whether we can also add the content related to the research topic on the question bank, which means that the research online class, at the end, can also set up an additional answering link, the score bar is actually quite intuitive in the form of assessment, we must not just set up rote memorization when we set the question, or more students are invited to play, and finally return to the judgment, display, and even recommendation. ”

Mr. Yao couldn't help nodding, "Teacher Sun, this idea is very good, then you should be fully responsible." If you have any difficulties, feel free to tell me. On the side of the education and training company, I will tell them Mr. Zhao first, if there is no big objection, you can just go upstairs to find them. We'll have to work together on this. ”

Leaving the office, Sun Han immediately explained the situation to Zhang Lan on WeChat, and finally sent a big smile, with a sentence "In addition to eating and living together, we are really working together." ”

It was rare to have a quick reply, and in the afternoon of the same day, Sun Han, who got feedback from Mr. Yao, went directly upstairs to find the education and training company. After a brief communication with Mr. Zhao of the education and training company, because he knew that the two were familiar with each other, Mr. Zhao directly asked Zhang Lan to be in charge of the process link, cooperated with Sun Han, and then asked Jessica to join in the assistance when he encountered specific problems supplemented by the online question bank. All afternoon, Sun Han simply stayed in the education and training company, and in Zhang Lan's office, the two of them were making plans and mind maps at the same time, presenting the plans.

Until he got home from work that night, Sun Han kept pulling Zhang Lan with him, continued to revise the plan, and prepared to submit the first draft immediately the next day, and then take the next step after the report...... Unfortunately, not everything can develop in an orderly manner according to the established plan. Sometimes, the change in the boss's mind is difficult to predict, and the order changes overnight. Those who suffer, and have to adjust and turn to action in time, are the actual executors.

The next day, in a research company in Chengdu.

Only on the second day, Sun Han and Zhang Lan had not yet handed in the first draft of the plan, and Mr. Yao, the general manager of the research company, called Sun Han into the office first.

Mr. Yao: "Mr. Sun, there is a change, let's discuss it again." ”

Sun Han was puzzled, "Mr. Yao, say it." Or why don't I send you the plan I made with Zhang Lan of the education and training company yesterday, and then you can make a comprehensive evaluation? ”

Mr. Yao squeezed out a smile, "Mr. Sun, you are really too efficient, it's okay, don't use that one first." In fact, I have been discussing this matter with the leaders of our group's teaching and research side recently, and some other friends in the education sector. ”

Sun Han had some doubts and asked: "Mr. Yao, there is definitely no problem in preparing products in the province, and it is also in line with the current policy." But the time for product development is not too late now. Are you saying we want to buy out products? ”

Mr. Yao nodded, "Mr. Sun, you're right, it's definitely too late for research and development." I have already contacted friends in travel agencies, and they have also cooperated in the trial operation before, and they have ready-made research products, so we are equivalent to being their channel side, and purchasing it. ”

Sun Han followed, "Mr. Yao, the products of travel agencies, first of all, we don't have supporting them, such as corresponding research manuals, teachers' books, etc., and they may not have pre-courses such as what the subject is." And then there is, to put it bluntly, many travel agencies do research is actually to improve the tourism products, directly put on the name of research. This, we can't see the real educational attributes, such a product launched, I personally think, and our original intention, is not very consistent. ”

Mr. Yao waved his hand and said in a concluding manner: "Teacher Sun, this is just an expedient measure, it's too late now, so let's do it first." I will push the person in charge of the travel agency to you on WeChat, you arrange a personal docking, and you will also help to check it, if you have time to adjust the content, or the words and the like, it is the best. We still follow the established planned time node, hurry up to print materials, and online promotion, and launch them. ”

Sun Han reluctantly continued to ask: "Then Mr. Yao, I have already connected with the education and training company yesterday, I have to talk to them again, right?" Or can you please help us talk to you? ”

Mr. Yao arrived: "It's okay over there, you just go and talk to them directly, Mr. Zhao, and I'll say hello to him right away." ”

With helplessness and even a little speechless, Sun Han had to hurry to the education and training company to explain the latest progress and changes.