Chapter 108: Restart
In the afternoon, Qin Mo still told Yi Yao about her doubts.
Yi Yao has a reasonable explanation for this matter.
"Actually, it's very understandable, you know what hunger marketing is, it's just a means of hunger marketing. Wang Shouye's shoe factory project was also operated in this way in the early days. In the initial stage, the low price will be low, but the delivery will be delayed, during this time, you can reserve the source of goods, and second, you can sell more profitable products through new product activities. Of course, some manufacturers are more chicken thieves, and in the early stage, they use prices much lower than the market price to attract customers' attention to place orders, and make dazzling data on the reading platform. In this way, the platform will give traffic and then put into operation expenses, and the live broadcast room will be able to make a large level of traffic in the early stage. When the traffic level is almost the same, cancel the pre-order and directly make a profit on the product, and you can also make a lot of money. But ......"
Yi Yao still said: "This way is very hurtful, if you make money in the short term and leave, you will also be hit by the platform, in fact, the gains outweigh the losses." ”
Qin Mo looked up at Yi Yao with an incredulous expression: "Old Yi, do you think Chen Lu also wants to make money in the short term and leave?" ”
Yi Yao smiled and patted Qin Mo's shoulder: "Don't worry, it won't." ”
Knowing that Qin Mo still had doubts, Yi Yao explained: "First of all, it is impossible for a large MCN company like Yunchuang to damage its reputation for the short-term benefits of a project, if this is the case, Yunchuang's reputation in the industry will be over." Do you think it's possible? Besides, the account is in the hands of Yunchuang, neither Uncle Qin nor Uncle Zhang participated in the operation, and the Black Spring Community is the role of a supplier, and it is impossible for Yunchuang to push it on the Black Spring Community if something really happens. Yunchuang is not stupid enough to lift a stone and shoot himself in the foot. ”
Although Yi Yao had already said it very clearly, Qin Mo's worries had not diminished at all.
Qin Mo always firmly believed that there must be a problem here, but now he didn't even know what the problem was, and it was even more terrifying.
Chen Lu's deliberate hoarding of goods does mean hunger marketing, and Yunchuang never thought of making quick money on this project and getting out quickly, but what neither Qi Film nor Yi Yao expected was that another reason why Chen Lu deliberately hoarded goods was to put pressure on the Black Spring community.
On the one hand, if the goods cannot be sold as soon as possible, the funds cannot be returned quickly, and the financial situation of the Black Spring community will fall into passivity. In addition, Chen Lu teamed up with bamboo suppliers to reduce the price and quality level of raw materials, as long as the financial problem has been overwhelming the Heiquan community, even if Qin Yanshan finally found the problem of inferior bamboo, he would not dare to tear his face with Yunchuang rashly.
At that time, the bamboo weaving industry in the black circle community will be completely restrained by Yunchuang and become Yunchuang's puppet, at the mercy of Yunchuang. As long as this purpose is achieved, Yunchuang's profit margins and operating space in the bamboo weaving project will be greater.
Things went on quietly for more than a month.
In the Black Spring community, although a lot of goods have been shipped and orders have increased a lot, because of the backlog, the funds are already very tight. After all, under the current sales volume, both raw materials and daily expenses are a lot of money. According to the supply contract, before the goods are not issued, Yunchuang will not return the money to the Heiquan community, and the financial pressure on the Heiquan community will only become heavier and heavier.
But Yunchuang did not violate the rules, and everything was in accordance with the provisions of the contract. What's even worse is that Qin Yanshan has handed over the right to operate before, and Yunchuang has no right to interfere in how he wants to operate the Black Spring Community. Qin Yanshan did not find any problems with the quality of the product at the moment, and in desperation, he mortgaged his old house in the Heiquan community and took out a loan to barely be able to maintain the flow of funds without problems.
Although it solves the urgent need, it is not a long-term solution after all.
At this time, Yaoqin Studio has gradually accumulated some funds, and after calculation, the project handed over to Yaoqin Studio by Xing Gang alone earned more than 70,000 yuan in less than a month. Yi Yao took out 20,000 yuan and gave it to Xing Gang, which was regarded as a benefit fee, and the remaining 50,000 yuan plus the 30,000 yuan accumulated before Yaoqin Studio already had 80,000 yuan of start-up capital in its hands.
Yi Yao has already begun to plan to restart the reading project, although 70,000 yuan is not enough, but with the previous experience, it is not impossible to use the money to start a reading project.
But Yi Yao knew that the money was not from Yaoqin Studio, but earned by everyone together, so Yi Yao gathered everyone in Yaoqin Studio together at night...... Cents.
Li Xiang is the photographer who takes the lion's share, 50,000 yuan is divided into 20,000 yuan, and the remaining 30,000 yuan. The order was brought by Xing Ziyang, so Xing Ziyang received 10,000. Zhang Bin and Meng Chen contributed a maximum of 7,000 each, and Yi Yao and Qin Mo each received 3,000, which was just right.
Although several people did not agree that Yi Yao and Qin Mo would take the least amount of money, Yi Yao insisted on distributing it this way, and everyone was no longer entangled.
"I don't want to give you this money first, even if Yaoqin Studio borrowed from you, according to the interest of the online loan, or you can also buy shares. We can't go straight to Xinggang's order, we should always do something of our own. ”
When Yi Yao said this, several people realized that Yi Yao had begun to prepare to restart the reading project.
Meng Chen has long had such an idea, after all, Yaoqin Studio does a reading project, and she has more room to play, Meng Chen was the first to agree, and directly invested the money in Yaoqin Studio.
Zhang Bin followed.
Li Xiang didn't want the 20,000 yuan, so he happily invested the money in Yaoqin's studio.
It's just that what everyone didn't expect was that Xing Ziyang, who had just entered Yaoqin's studio, also invested money in Yaoqin's studio.
"Don't look at me like that, I'm not from Yaoqin?"
Xing Ziyang asked rhetorically, but several people in Yaoqin's studio looked a little embarrassed. Xing Ziyang has helped Yaoqin Studio a lot, and now if the people in Yaoqin Studio haven't treated Xing Ziyang as their own, it will really be a little ungrateful.
"Yi Yao, what are you going to do?"
The most excited person was actually Qin Mo, and she knew that Yi Yao's resumption of the reading project meant that the time for them to re-enter the bamboo weaving field was getting closer and closer. In the final analysis, handing over the bamboo weaving industry in the Heiquan community to Yunchuang and Chen Lu, Qin Mo was not very relieved in his heart.
Yi Yao has already done the project planning, and said happily: "This time I plan to directly make a bamboo weaving account, and redo it in the name of our new company, we have actors, photographers, venues, and even craftsmen are ready-made." In addition to the content positioning of the account to be reset, we have other conditions. And ......"
Yi Yao looked at everyone with a grateful face, and then said: "Moreover, we now have a start-up capital of 70,000 yuan, and I want to use this money to fight." ”
Although Yaoqin Studio did make some money during this time, their order was taken from Xing Gang after all, and several people who were dedicated to reading had been doing it in the field of wedding photography for more than a month, and they were a little bit unprofessional.
Yi Yao's mind is still quite meticulous, and she knows that the content setting of the new account is very important, and it will also take time. In addition, there are still several orders from Xinggang that have not been completed.
Therefore, Yi Yao arranged for Li Xiang and Meng Chen to continue to complete the remaining orders, and the money earned from those orders was distributed by several people, which could be regarded as earning some living expenses for each. And Yi Yao can just use this time to make a suitable content setting for the new account.
Yaoqin Studio hit it off, and everyone's inner hope was rekindled.
Yi Yao was busy setting up the content, and he had to prepare in advance for the permission to open the small store, and Li Xiang was also very busy because of the shooting, and only Qin Mo seemed a little idle.
Originally, Yi Yao planned to let Qin Mo go to the Heiquan community first to communicate about the venue and actors in advance, after all, Song Shanhe is now playing the main role in Yunchuang's bamboo weaving account, and the new account of Yaoqin Studio needs a new craftsman, who must have both craftsmanship and be able to be on camera.
Qin Mo felt that these were all things that came naturally, and she had more important things to do now.
Qin Mo said that she wanted to go to Yunchuang to learn about the progress of the bamboo weaving account, although Yi Yao felt that Qin Mo was a little abrupt to do this, and it would even cause Zhang Yunchuang's return order, but in the end he did not stop it.
Understanding how Yunchuang works will indeed be helpful to Yaoqin Studio.
Early the next morning, Li Xiang and a few people had just gone out to complete the last few orders, when Zhao Xinhua suddenly appeared.
This time, Zhao Xinhua didn't have so much foreshadowing and maneuvering, and he got straight to the point as soon as he came up, he knew that Yaoqin Studio wanted to redo the reading project now, so he had the idea of cooperating with Yaoqin Studio.
Although Xinhua Garment Factory suffered a lot of impact because of the ban on the live broadcast room before, Zhao Xinhua has been in the garment factory business for decades, and these impacts have not shaken Zhao Xinhua's foundation.
In addition, after more than a month of precipitation, Zhao Xinhua has made several adjustments in product quality and price, plus Xinhua Garment Factory has its own independent design department, clothing copyright will not involve the issue of infringement, and some of the old customers who have been lost before have gradually turned back and continued to choose to cooperate with Xinhua Garment Factory.
The net cleaning operation lasted for more than a month, many live broadcast rooms were banned, and a large number of account anchors were punished. Although Xinhua Garment Factory was the first batch of targets to be punished, fortunately, the heat of that news has passed.
However, after going through so many things, Yi Yao has become very cautious. She does not doubt that Zhao Xinhua will devote himself to the experience of doing live broadcast of reading and watching again, but she doubts Zhao Xinhua's choice.
"There's a question I don't understand, and I have to ask Mr. Zhao." Yi Yao said with a smile.
Zhao Xinhua didn't squirm either: "What's the matter, just ask." ”
Yi Yao looked up at Zhao Xinhua: "If you want to do a live broadcast to bring goods, why don't you choose to cooperate with Yunchuang?" ”