232 Hold the golden rice bowl and ask for rice!
Listening to Director Li's question, Cao Zhiqiang smiled lightly: "Director Li, that's not how Zhang counts. ”
"What's that for?" Director Li asked, "No matter how you calculate it, it can't be only 500,000?" ”
Cao Zhiqiang sighed: "Director Li, you only counted the gross sales income of this set of books, not the cost of manuscript fees." ”
"The cost of the manuscript?" Director Li was stunned, "What do you mean?" ”
Cao Zhiqiang pointed to his nose: "Director Li, this book is written by me and my original, so my publishing house will give me some manuscript fees when it publishes my author's book?" ”
Director Li frowned: "Then it doesn't take 500,000?" ”、
"Why not." Cao Zhiqiang said, "Director Li, the author of this book is me, and the distribution contract I signed with my publishing house is a royalty sharing system.
According to the contract, my royalty ratio is 30 percent.
If the price of a book is ten dollars, then I myself will have to take three dollars, which will be paid by the publisher.
That is to say, the return of money from Xinhua Bookstore to us, on average, is three yuan for a set of books, and two yuan for the publishing house.
In this way, for the sales of 230,000 sets, my own pre-tax income is 690,000 yuan, and the publishing house is 460,000 yuan.
However, yesterday we sold more than 48,000 sets of books, so let's round them up and erase them in fractions, counting them as 48,000 sets.
These more than 48,000 sets of books have not passed through the Xinhua Bookstore, so the price of a set of 10 yuan will all be given to the publishing house.
This income is 336,000 yuan for the publishing house, and 144,000 yuan for me personally.
In this way, our publishing house has earned at least 796,000 yuan so far.
Personally, I earned at least 834,000 yuan.
Of course, I'm talking about pre-tax, and if taxes are removed, I and the publishing house won't have so much.
But no matter how you calculate it, our publishing house can earn at least 500,000 net profits, no problem, right? ”
Hearing this, Director Li was directly dumbfounded, and couldn't help counting his fingers.
It seemed that he couldn't count it with his fingers, so he simply took out a piece of paper and a pen, and counted it directly on the spot.
Finally, after a brief calculation, Director Li's eyes widened and he was stunned as he looked at the numbers on the paper.
It seemed that he found that Director Li had been staring at the numbers on the paper blankly and did not speak, Cao Zhiqiang couldn't help but say: "Director Li? Are you alright? ”
Director Li raised his head and stared at Cao Zhiqiang and said, "Is it so profitable?" Is it really so profitable to publish a book? How did I not know before? ”
Cao Zhiqiang smiled: "This, of course, has to be a bestseller."
In fact, books are similar to other daily necessities, and they all depend on sales.
The sales volume is good, the supply exceeds the demand, of course, the sales are good, the money is returned quickly, and the money is more.
But if it's unsalable, then it's smashing your hands, you must understand this truth, right? ”
"Makes sense." Director Li nodded, "In other words, you have had this plan for a long time, so you are planning to set up a publishing house, just for this royalty share?" ”
"Pretty much." Cao Zhiqiang nodded, "When I found out that the book I wrote was very popular and profitable, I felt that the original manuscript fee system was unfair.
After all, books, magazines, and cultural products such as music tapes are the key to good sales, and the key is to look at the content.
If the content is good, the sales will be good, and if the content is poor, the sales will be poor.
However, content creators, that is, authors, do have the lowest income in this process, belonging to the bottom of the benefit chain, which makes me unbearable.
I can't help it, but since I have the opportunity to start my own publishing house, then of course I have to give it a try.
Of course, this is only from an economic point of view.
Actually, I have bigger ambitions.
Making money is just the first step.
In other words, books and audio-visual products are not only the function of making money, but also the ability to educate the world.
We also need to promote positive energy, lead people to goodness, and let people know what is right and what is wrong.
Of course, this has to be done later.
So far, we're going to focus on making money first.
After all, times have changed, and economic construction is the center. ”
"Yes, yes, make money!" Director Li nodded with a smile.
After saying this, Director Li continued: "Wait, you said that this sales volume is only six days? Will we be able to sustain this sales in the future? ”
Cao Zhiqiang smiled: "Director Li, let me tell you the truth, my set of books, a set of two, is nominally selling poetry collections, but in fact selling martial arts, which belongs to selling dog meat on the head of a sheep, and taking advantage of policy loopholes."
If it's just a poetry collection, maybe the audience is not that big, and the sales will slowly weaken.
But the core of my set of books is the martial arts book "Broken Void".
Judging from the current domestic martial arts craze, this sales volume of less than 300,000 sets is just the beginning.
That's it, it's just the capital, not the outside.
My preliminary estimate is that just one place in Beijing, according to the current momentum, it will not be a problem to digest my one million sets.
If you count the sales in other cities, it's hard to say, but even if it's not optimistic, it's at least three million. ”
"Three million sets?" Director Li blinked, "That's it...... Wait a minute! ”
Speaking of this, Director Li frowned: "You just said that the price we give Xinhua Bookstore is five yuan a set, Xinhua Bookstore makes five yuan for nothing, and we can only take five yuan, just this money, and we have to remove the cost?" ”
"yes." Cao Zhiqiang nodded.
"It's so unbelievable!" Director Li said angrily, "Xinhua Bookstore didn't do anything, why did it take so much?" ”
"Uh......" Cao Zhiqiang blinked, "Director Li, it's Xinhua Bookstore!" ”
Director Li was stunned for a moment, and finally came back to his senses: "Yes, that's Xinhua Bookstore." ”
Speaking of this, Director Li said again: "Wait, it's still not right!" ”
"What's wrong again?" Cao Zhiqiang asked.
Director Li simply stood up and walked back and forth with his hands behind his back.
After walking back and forth for four years, Director Li walked up to Cao Zhiqiang and said: "Xiao Cao, you just said that when you replenished the stock yesterday, you pulled 50,000 sets of books, and then the books were not sold in the warehouse of Xinhua Bookstore, but were sold at the door of Xinhua Bookstore, and more than 48,000 sets were sold directly, right?" ”
Cao Zhiqiang nodded: "Yes, there is such a thing." ”
Director Li nodded again: "In this way, you get three yuan for a set of books for ten yuan, and the publishing house gets seven yuan, right?" ”
"Yes." Cao Zhiqiang nodded again.
"What about the personnel from the Security Department and the Transportation Department who helped you sell books at that time?" Director Li narrowed his eyes and said, "They didn't help you so much, didn't you say anything?" ”
"How is that possible?" Cao Zhiqiang smiled, "I gave them bonuses, not only them, but also the police who maintained order at the scene." ”
Director Li narrowed his eyes: "Also, Xiao Cao, what you just said is the matter of Li Youfu."
You seem to mean that you plan to recruit him as an employee of your publishing house, and then let him lead the team, use our convoy to engage in transportation with the security personnel, and go directly to other places to open up markets, without going through Xinhua Bookstore, and directly sell books locally, right? ”
"Yes, that's right." Cao Zhiqiang said.
"Do you think that's going to work?" Director Li said with a smile.
"The leader of this comprehensive business group will be served by you in the future, and I will also give you and your comprehensive business group, and fully delegate power.
However, after all, there is a lot involved, so you see, can you do this.
In other words, in the future, we will also share the books you sell through the comprehensive business group.
Of course, I'm not as dark as Xinhua Bookstore, and I won't ask you half of it.
Let's have a three-seven point, you seven and I three, what's the matter? ”
"I'm seven and you're three?" Cao Zhiqiang blinked, "Factory director, do you want to divide the money?" ”
"That's for sure." Director Li said, "I've thought about it carefully, this matter is very important, if it doesn't benefit me, I'm afraid it will be difficult to block other people's mouths."
Of course, the share I want is not for myself, but for the factory office, which belongs to the factory office.
With this money to be provided, if your comprehensive business group wants to operate independently, there will be no irresponsible opinions.
Do you think that's the truth? ”
Cao Zhiqiang blinked, and then smiled: "It makes sense, it's true!" ”
"So, you agreed?" Director Li asked.
Cao Zhiqiang smiled: "Director Li, in fact, if you don't say it, I will also bring it up, but since you have brought it up, it's just right, so be it." ”
"Huh?" Director Li said strangely, "If I don't say it, you will also bring it up?" Why? ”
Cao Zhiqiang smiled bitterly: "Director Li, you are used to being a leader, and you don't know the hardships below."
Such a thing as opening up channels to sell books by ourselves, only relying on our Hongguang Publishing House, is unbearable, and must be done by Hongguang Machinery Factory, otherwise, the capital is fine, if you go to other places, then the signboard of our Hongguang Publishing House will not be easy to use.
But our Hongguang Machinery Factory is different.
Originally, I didn't have any concept of our factory, I just thought it was an ordinary state-owned enterprise in Beijing.
However, didn't I go on a long trip before, and asked you for a letter of introduction, bought a plane ticket, and took a plane at my own expense?
It was this time that I went out by plane and I had a deep experience. ”
"Oh, what do you know?" Director Li said with a smile.
Cao Zhiqiang said: "I realize the strength of our Hongguang Machinery Factory!" ”
Immediately afterwards, Cao Zhiqiang said: "I went to other cities, even in remote areas like Guiyang, their state-owned enterprises and factories also know about our Hongguang Machinery Factory, and I took a letter of introduction from our Hongguang Machinery Factory, and they were able to give me very high treatment."
In addition, we seem to have a lot of brother units in major cities such as Nanjing, right? ”
"Of course." Director Li sighed and said, "I think that back then, when our Hongguang Machinery Factory was the most prosperous, it was also in response to the call of the country to support the construction in various places.
It is because of this that we have lost a large number of key personnel.
If it weren't for that, our head office wouldn't be what it is today. ”
Cao Zhiqiang smiled slightly: "That's right, but Director Li, blessings and misfortunes depend on each other, the good fruits planted in our factory back then, and now we ourselves may not be able to taste the sweetness." ”
"What do you mean?" Director Li asked.
Cao Zhiqiang sighed: "Director Li, although my words are not good, I still have to say it."
If you want me to see, our factory, let's not talk about our own belongings.
Let's just say that our factory has so many branches and contacts all over the country, which is a powerful resource in itself.
With such a strong resource in hand, it turned out to be the half-dead appearance it is today, really, it is ......"
"What is it?"
"Yes...... Hold the golden rice bowl and ask for rice! ”
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