426 brand stores
One night of fish and dragon dance, Zhu Lin was very tormented, but fortunately, in the morning of the next day, Zhu Lin could rest well and continue to sleep beautifully.
Because most of the others were also drunk at yesterday's finale banquet, the next morning, almost all of them were in a state of hangover and malaise.
Because of this, no one found out about Zhu Lin and Cao Zhiqiang's cattiness, and Xu Qingdong, who lived in the hotel, didn't find any clues.
What? Cao Zhiqiang's two younger sisters?
As school was approaching, as early as last week, Cao Lili and Qiao Simei followed Xiang Dongfang to take the train back to the capital.
After all, there are still a lot of homework that have not been written, and after they go back, they have to write homework under the supervision of Xiang Dongfang.
Perhaps because there were no two younger sisters to drag him down, so the next afternoon, Cao Zhiqiang carried everyone behind his back, secretly dated Zhu Lin outside, and traveled everywhere, leaving a lot of joy and laughter.
During this period, both of them were very happy, especially Zhu Lin, she had never been so happy.
Sure enough, when you meet the right person, you can really make yourself happy, even if this kind of date can't be made public and has to be sneaky, but it adds a sense of excitement.
It's a pity that happy days are always short-lived, and on the afternoon of the third day, the film crew that has been corrected will return to the capital as a whole.
After all, school is about to start in September, and many people in the film crew are Nortel teachers, so they must rush back early to prepare for the start of school.
In order not to attract attention, this time when he returned to Beijing, Zhu Lin also took the train back to the capital with others, instead of taking a plane.
accompanied by Zhu Lin, as well as director Xu Qingdong, who also took the train together.
It can be said that except for Cao Zhiqiang himself, because some things have to be left to deal with, the other members of the entire film crew have to take the train back to the capital together.
"Are you really not coming with us?" When he was leaving, Xu Qingdong asked, "Although the movie is finished, you still need to dub the soundtrack in person, don't you want to make the film early and release it early?" ”
Cao Zhiqiang smiled: "Don't worry, I plan to release this film on October 1st National Day, there is still some time before the release date, you can take your time." ”
Xu Qingdong smiled: "October 1st, that's a good schedule, but at that time period, it is generally a military-themed movie, are you sure that our love-themed movie can be released normally, and it will be released on October 1st?" ”
"Not sure." Cao Zhiqiang shook his head, "But you have to give it a try." ”
"Actually, it could have been a little earlier." Xu Qingdong said, "This movie is well made, you only need to do a little editing, and then make the dubbing soundtrack, and then you can apply for distribution."
Don't you have a good relationship with the director of the Film Bureau, so there should be no problem with releasing it early.
After all, there is no sensitive part of our movie, and China Film will definitely be able to pass it.
If you invite the leaders of China Film to have a meal, it may be released in mid-September. ”
Xu Qingdong's words are not nonsense, it is indeed possible.
Because the film review during this period is actually quite fast, especially if it is related.
Of course, the movie has been reviewed, and when it will be released, it is up to China Film Company to decide.
Cao Zhiqiang has such a good relationship with the director of the film bureau, as long as he says something over there, China Film Company will definitely give face and will definitely cut the queue to broadcast.
This is the strength of the capital's strengths and relationships.
In Beijing, you can easily contact the leaders of units such as the Film Bureau and China Film Company, and it is easy to cut the queue.
If you are a film studio in other places, you will not have this convenience, so they have to queue up seriously and slowly when their films are submitted for review, and many movies may have to wait a year or even two years before they are released.
For the filmmaker, it is natural that the sooner the movie is released, the better.
Because the sooner it is released, it means that the sooner you get the distribution fee, and the financial pressure will be much less.
In the film distribution during this period, the film company first paid for the filming, shot the movie, and then sent it to the China Film Company for distribution, and the China Film Company passed the review, and then gave a buyout price according to the quality of your movie.
The buyout price of China Film is currently the highest 900,000 and the lowest 500,000.
However, this money will only be given before the movie is to be released, and it will not be given if you don't plan to get your movie out in the near future, usually within a month.
It can be seen from this that the longer the film is pressed on the side of China Film, the greater the financial pressure.
Some big film studios don't matter, they are public institutions anyway, and the government pays for them.
But for a contractor like Cao Zhiqiang, it's different, and the financial pressure is on Cao Zhiqiang.
Therefore, Xu Qingdong hopes that the movie will be released early, in fact, it is for Cao Zhiqiang's good and can reduce the financial pressure.
As for the schedule, in fact, there is no prime time in China, because on the whole, the box office of the movie is very good.
This is because the penetration rate of domestic television sets is not high at this time, and there are not many good TV programs, so the most popular entertainment method for the people is actually movies.
At this time, movies are generally at night, and at night, when workers or people from public institutions get off work, they almost always want to go to the cinema to watch a movie.
Therefore, during this period, domestic cinemas, as long as it was at night, were crowded almost every day, especially on Saturdays and Sundays, they were almost full.
It can be said that even if a big bad movie is released, there are many viewers who pay for it.
Cao Zhiqiang has also watched movies several times before, and from his point of view, nine out of ten of the movies released in China at this time are big bad movies, and even Cao Zhiqiang, who watched many films, was speechless.
But those films that made Cao Zhiqiang speechless and even uncomfortable were actually watched by many people with relish.
It can be seen from this that the acceptance of the common people at this time is very high.
Of course, Cao Zhiqiang doesn't think that the aesthetic level of the common people is not good, but it can only be said that everyone is too lacking in entertainment, so even some bad movies are better than nothing.
However, if it is a really good film, the audience's enthusiasm for watching the movie will also be high, and there will be a situation where the venue is full.
When this happens, cinemas usually run for longer periods of time.
During this period, there were no keys or the like, and the anti-theft awareness was almost equal to none, and the copies were sent directly to major movie theaters.
Therefore, at this time, as long as the movie theater thinks that the movie is good and more popular, in order to make money, the movie theater itself can increase the number of screenings and screening time at will.
Anyway, regardless of whether the movie sells well or not, the film studio will not be affected, after all, it is all a buyout price.
However, if the movie is a blockbuster, the film actors and directors in it will benefit from it and gain a lot of popularity.
is like Cong Shan, she was originally just an unknown ordinary student in the Central Academy of Drama, but because she starred in "Wrangler" during school, she became popular all over the country at once.
Although Cong Shan can't join the film studio as a formal actor or get a formal monthly salary because she is still a student, she can receive a free subsidy every time she shoots a film.
Of course, her fame comes and goes quickly.
If there is no accident, after Cong Shan graduated, the aura she used to have had little effect, so that she had to act in a drama at the Youth Art Theater, and she was all playing a tricky role.
said a thousand things and ten thousand, the reason why Cong Shan quickly became obscured from the crowd was, in the final analysis, her own acting skills were not good, and then there was no backstage and no one praised her.
is like "Shaolin Temple", the shepherdesss in it is also not good at this time, but because her acting skills are hard after all, and there is no sustained good work, she will soon disappear from everyone.
Therefore, the key to a real big star is to have continuous popularity and continuous good works, otherwise even if you can become popular for a while, you will be slapped on the beach by the back waves.
Especially in the film and television industry in the eighties, this is even more so.
In Cao Zhiqiang's view, in the 80s in China, there were actually many good actors.
For example, Zhu Lin, such as Gong Xue, these are all big beauties whose appearance is not inferior to that of Hong Kong and Taiwan female stars, and their acting skills are not bad.
But because of luck, backstage and other factors, they quickly disappeared from the public, and I have to say that it is a pity.
But now, at least Zhu Lin's words, he thinks that he shouldn't be out of the crowd, he will definitely let Zhu Lin bloom with his due charm and become a real big star, and he has to be an international one.
There's no way, who made Zhu Lin his woman now.
Standing behind himself, even if he is a good-for-nothing woman, he can become a big star, not to mention that Zhu Lin himself is in good condition.
"Okay, Lao Xu, don't mention this." Cao Zhiqiang smiled, "I have my own measure in the matter of the release, you go back and rest first, and then wait for me to return to the capital, and then we will operate it well." ”
Xu Qingdong nodded: "Okay, since you have something, I won't hinder you, but how long will it take for you to return to the capital?" ”
"It won't be long." Cao Zhiqiang smiled, "At least one or two days, at most three or five days, I will be able to go back soon." ”
Xu Qingdong said: "Okay, then I'll wait for you in the capital!" ”
Cao Zhiqiang smiled and nodded: "Okay!" ”
In this way, after saying goodbye to Xu Qingdong, Cao Zhiqiang simply said goodbye to Zhu Lin and others.
After sending the people away, Cao Zhiqiang went directly to Yuhong Machinery Factory.
The reason is very simple, he wants to have a formal negotiation with Director Wang of Yuhong Machinery Factory, or formal cooperation.
Speaking of which, since Li Youfu told Cao Zhiqiang that Director Wang secretly used the train transportation quota between Yuhong Machinery Factory and Hongguang Machinery Factory to use Li Youfu's relationship to carry private goods, Cao Zhiqiang immediately made a phone call with Director Li of Hongguang Machinery Factory and appeased Director Li first.
After that, Cao Zhiqiang found Director Wang and asked Director Wang to suspend the entrainment of private goods first, and analyzed it in detail with him, saying that this kind of entrainment of textiles is risky, low profit, and not cost-effective, so let him stop doing it first.
As for the problem of unsalable products in the cotton spinning mill where the wife of the director of the Wang factory is located, as well as the problem of the poor efficiency of the Yuhong Machinery Factory, Cao Zhiqiang came to find a way.
However, the so-called way must be after Cao Zhiqiang finished filming this movie.
During the filming of the movie, I hope that Director Wang can temporarily press his restless heart and don't do anything for the time being.
Director Wang was really obedient, after all, he knew that Cao Zhiqi was different from Li Youfu, so after finding out that Cao Zhiqiang knew about it, he immediately decided to stop fighting.
No, it should be said that Director Wang is not silent, he really plans not to do it in the future.
After all, in this matter, Director Wang actually made a mistake, and it was also equivalent to being manipulated by Cao Zhiqiang.
If Cao Zhiqiang goes to report, then Director Wang will be finished.
Therefore, Director Wang never thought that Cao Zhiqiang really wanted to cooperate with him, and thought that this was because the other party saw Director Li's face and let him go.
But fortunately, the money earned by Director Wang and his wife was in the hands of Director Wang and his wife.
That money is nothing to a factory, but in the hands of a family, it is a huge amount of money, so Director Wang is actually quite satisfied.
It is precisely because of this that Director Wang is more enthusiastic about Cao Zhiqiang's film crew team, and he almost responds to requests.
There's no way, the handle is in the hands of the world.
Originally, Director Wang thought that when the movie was finished, Cao Zhiqiang would go back.
But I never expected that Cao Zhiqiang would not go back with anyone, but came to him again, and he still wanted to talk about the so-called business cooperation.
"Business cooperation?" Director Wang frowned, "What kind of business cooperation?" ”
"Open a brand store." Cao Zhiqiang said.
"Brand store?" Director Wang was directly stunned, "What do you mean?" ”
Cao Zhiqiang smiled and said: "The so-called brand store is to set up a store department or store in many places.
And then these stores, the signboard is unified, the decoration is unified, and the waiter's clothing and service quality are also unified.
Anyway, it must look high-end, atmospheric, and high-grade, and it must give people the feeling that everything inside is all luxury.
Because the signboard and decoration style are the same, and only one brand of products is sold, not other brands of things, so it is also called a brand store.
For example, only one brand of clothes, one brand of shoes, one brand of jewelry, etc., anyway, all the products in the store are the same brand, and the name of the store is the same.
The product itself is not important, what matters is the brand itself!
We don't just sell goods, we actually sell brands!
Specifically, we want to set up a clothing company first, and then this clothing company will set up and build a brand.
For the time being, I decided that the name of this brand is "Rain Love", which can be borrowed from the east wind of the movie I made.
For the time being, this brand of rain love does not produce its own clothing, but only does clothing design, and then sends the design to other clothing factories and places orders in other clothing factories.
For example, you can place a part of the clothing order with your wife's No. 4 cotton mill and have them produce the clothes for us and put our tags on them.
As for us, we buy these clothes and sell them in our own stores.
In other words, although we are nominally a clothing company, we do not produce our own clothing for the time being, but are only responsible for design and sales.
The design is that we come up with clothing styles and let other manufacturers produce them for us.
And sales is the top priority, which is what I call the problem of brand stores.
Brand stores, in fact, are to buy or rent stores in the city center, and then carry out a unified style of decoration, and the signboard should be the same.
The signboard of this store is tentatively "Rain Love", and then the products sold in it are only products of the "Rain Love" brand, which can include ready-to-wear, shoes, hats, scarves and other clothing-related products.
This kind of store with a unified signboard and a unified style should not only be in one city, but also exactly the same in other cities.
For example, there should be a store in Beijing, Jinling, Shanghai, Guangzhou, Shenzhen and other places, and they are all unified signboards, unified decoration, and sell the same kind of products.
At the beginning, we didn't have to be in such a hurry, and now the two cities of Beijing and Jinling City are chained.
Then, this "rain love" garment company is 51 percent owned by your Yuhong Machinery Factory, and I personally own 49 percent of the shares.
In this way, this rain love clothing company can also be regarded as a subsidiary of your Yuhong Machinery Factory. ”
"Wait a minute!" Director Wang frowned.
"Our Yuhong Machinery Factory is under the management of the Machinery Bureau, the garment factory is under the management of the Light Industry Bureau, and the management departments are different, how do we set up a garment factory? It's not going to work.
I have never heard that a machinery factory can set up a subordinate garment factory, which is absolutely not good. ”
Cao Zhiqiang was stunned for a moment, and then said: "That's okay, the garment factory can't work, then we can set up one, well, a department store, it's always okay, right?"
Don't say no, when I was in the Hongguang Machinery Factory, but in the name of the Hongguang Machinery Factory, a subordinate Hongguang Department Store was established, and we can do it, don't say you can't do it here. ”
Director Wang nodded: "If you are a department store, there is nothing wrong with this, but it really doesn't work, we can also use the name of the factory sales department, it's not a problem."
But I wondered, why do you want us to Yuhong Machinery Factory, what are you doing, brand store?
Isn't that right? ”
Cao Zhiqiang shook his head: "Whether you are right or not is secondary, it doesn't matter at all, the key is that this store can make money." ”
After a slight pause, Cao Zhiqiang continued: "Let me say this, if this joint venture department store is a subsidiary of your factory, then you can naturally use the train transportation quota of your Yuhong Machinery Factory to transport your own goods to the places where other brother units are located, such as the Hongguang Machinery Factory in Beijing, now you understand?" ”
(End of chapter)