On January 22, Wanhui Media officially announced that it would acquire 75% of the shares of "Tiantian Daily" for 70 million yuan, as well as all the shares of Tiantian Color Printing; At the same time, Wanhui Media announced that it would take out 50 million funds to upgrade the "Daily Daily".

The storm of public opinion is coming!

"Ming Pao": Lin Zuhui steals a teacher to learn art and is a golden hero, and a famous teacher will be a high apprentice? (Putting gold on your face)

Oriental Daily: If you can run a newspaper well with money, wouldn't it be a joke! (As in the case of trouble)

Cheng Pao: Since everyone is not optimistic, we seconded the proposal. (The sales volume of the public newspaper is the second, higher than the sales of the "Daily Daily", and second only to the "Oriental Daily")

"Sing Tao Daily": Wanhui Media has invested heavily to build a new "Daily Daily", and will announce the death penalty for literati newspapers? (Discord, Jin Daxia is a literati.) ）

There are a lot of unfavorable remarks, but I don't know what they really think: All newspapers are ready to fight, and "Oriental Daily" is even more in the front.

.......

Lin Zuhui took the three giants of Wanhui Media to Tiantian Daily, and first under the leadership of He Shizhu and his wife, he got to know people from each department.

Then the management was convened to hold a meeting in the conference room, and Lin Zuhui first announced an appointment, that is, He Shizhu and his wife still remained in the "Daily Daily" as honorary presidents.

This is what Lin Zuhui and He Shizhu communicated in advance, mainly to stabilize the management of "Tiantian Daily".

He Shizhu nodded and said to everyone: "I am very grateful to Chairman Lin for his trust in me, and I will continue to exert my residual heat to ensure that the "Daily Daily" is smooth and brilliant." "The money hasn't been paid yet!

Everyone applauded and encouraged.

Then, Lin Zuhui announced: "Mr. Long Jingchang will be the new president of "Tian Tian Daily", he has previously served as the general manager of "Xin Pao" and "Children's Daily", and is also the general manager of our Wanhui Media, I believe he can lead everyone to achieve brilliance." ”

Long Jingchang is a talent, and it happened that the general manager and the president picked it together, of course, this is a temporary plan.

Long Jingchang hurriedly got up to give a speech and received applause and encouragement from everyone.

The rest of the management will not make changes for the time being, but as the head office, Zhao Han and Liang Guanhui will exercise the responsibilities of directors and have the right to supervise and advocate the financial affairs of Oriental Daily.

After the personnel arrangements are made, the meeting officially begins.

Lin Zuhui's passionate speech:

This time, Wanhui Media will invest a huge amount of 50 million yuan in the "Daily Daily", and the new "Daily Daily" will be launched two months later. The purpose of this fund is: first, the salary of the whole company's employees will be increased by 30% to stabilize the company's existing performance. ”

As soon as the words fell, everyone applauded happily, the new boss was too arrogant.

Lin Zuhui enjoys such glory and everyone's trust, anyway, he doesn't pay for it himself, just like he said, money can be found from the stock market.

"Second, high salary poaching, I want to make the overall strength of the company to a higher level, you can refer to the strength of the "Oriental Daily", we can enhance the strength of those personnel."

Everyone nodded, nothing more than experienced backbone reporters, editors, etc.

"Third, make a big noise, in the past two months, we will bombard advertisements and tell all Hong Kong people that the new "Tian Tian Daily" will be grandly announced in March."

This was the strategy of the later "Next Magazine" and "Apple Poison News" before the first issue, throwing money on advertising and announcing the death penalty for literati newspapers.

"Fourth, we have to make an oath to advertisers: the sales target of the new "Tiantian Daily" in the first month is set at 200,000, and the advertising fee will be based on 200,000. If the sales volume is less than 180,000, the advertising fee will be halved; If the sales volume is less than 150,000, the advertising fee will be waived. ”

This is a gambling agreement, a big gimmick!

"Fifth, in order to achieve 200,000 sales, we at the Daily Daily can engage in a big price reduction gimmick. Although Hong Kong implements a uniform price of newspapers (3 yuan), we can give profits to general agents and retailers, and indirectly implement price reductions, which can be tentatively set at 1 month. ”

As for Article 5, it will definitely be besieged by other newspapers, but "Tian Tian Daily" is not illegal, and this matter will not be resolved. In the previous life, in the 90s, the Heung Kong newspaper industry underwent two price cuts; One was the "Apple Poison News", and the other was the "Oriental Daily", "Cheng Pao" and other "Cheng Pao" took the lead in directly changing the price from five yuan to two yuan, causing great turmoil in the entire industry and downing many tabloids.

Lin Zuhui's strategy is more clever, and the retail price is not reduced, so he will give all the profits to agents and retailers, who will cover the "Daily Daily".

Those who achieve great things are not informal.

In his previous life, after Huang Yulang acquired "Tiantian Daily", he did not digest this result;

Lin Zuhui is different, he has to eat one and digest one so as not to cause indigestion.

Lin Zuhui's five panaceas shocked a group of middle and high-level executives, and the new boss's hand is unimaginable.

Long Jingchang took the lead in applauding, and the applause in the conference room instantly lasted for a long time, and everyone was full of enthusiasm.

After the meeting, Lin Zuhui encouraged Long Jingchang (president) and Chen Cheng (editor-in-chief of "Daily Daily") separately, telling them that they did not need to worry about the company's funds, and 50 million could be increased.

The two hurriedly assured that they would be worthy of Lin Zuhui's trust.

This made Lin Zuhui nod, he didn't know how to improve the specific content of the newspaper, he only understood the layout of the general direction.

The reason why Lin Zuhui dared to say that money is not a problem is because he feels that the yen has been appreciating sharply, and three days have passed, and the USD/JPY has fallen from 202.5 to 197, and it seems that it may continue to fall.

Even if this money is not used for the time being, then Lin Zuhui does not need to worry about using money, in addition to the 65 million accident of rights issue fundraising, he has contacted three banks to loan 60 million for Wanhui Media, and he used seventy and a half shares of "Tiantian Daily" as collateral.

The 70 million yuan that acquired seventy percent and a half of the shares of "Daily Daily" can also be paid off in three months, which makes him more confident.

As for Merriam-Webster's equity, it doesn't matter if they sell it now or not, their equity will be diluted anyway.

The upgrade of "Tiantian Daily" soon entered the state, and the personnel department hired excellent backbone reporters and editors everywhere with high salaries, and even the position of deputy editor-in-chief was quietly searched;

As for the advertising war, it also started quietly, and many TV, magazines, and newspapers appeared in advertisements for "Tiantian Daily".

The upgraded version of the Daily News is scheduled to be released on March 20 and will give away prizes worth 5 million, including 6 residential units, 10 Mastercard cars and other gifts

For a time, it caused a huge response in Xiangjiang, and even on the eve of the upgrade, the sales of "Tiantian Daily" had soared.

Lin Zuhui's strategy has been successful by a third of the time, and he expects such an effect.

.......

Friday, January 24.

On the eve of the opening of the fashion retail store, three shareholders, Lin Zuhui, Pan Dickson and Kwan Jiahui, came to the third floor of the landmark to check the preparation of the store.

Kwan Ka-wai is holding today's issue of "GOOD" and "Gang of Men" magazines, which have been arranged for fashion commercials, and TV commercials will also be broadcast in the evening.

As soon as Lin Zuhui entered the store, he felt that the environment was bright, the layout was neat, and he had a desire to go shopping.

At present, the fashion has been authorized by three first-line brands in Europe and the United States, including Martin boots and Levi's jeans.

In fact, Martin boots and Levi's jeans were the main products in the early fashion days, and all the advertising was done around these two brands.

"It's not easy, it took me more than two months, and it's quite satisfying in all aspects!" Lin Zuhui sighed.

As soon as the words fell, they attracted the joint refutation of Pan Disheng and Guan Jiahui.

"Brother, you don't have as much energy as I do! Miss Guan, you said yes, right? ”

Lin Zuhui looked at Guan Jiahui, and the warning in his eyes was clear at a glance.

"Almost, you two are big businessmen, and I'm still busy with fashion!" Kwan immediately changed her tone.

However, how does this look like he is asking for credit!

Pan Disheng suddenly said helplessly: "I forgot, you are two!" ”

"Haha, Brother Pan, don't worry, we all remember your credit. If it weren't for your help, authorization, and purchase, it would have been so smooth. Lin Zuhui patted Pan Disheng on the shoulder.

Pan Disheng said with a smile: "It's almost the same, I, a shareholder, can not be lazy!" But this time, I'm really optimistic, the classic combination of Martin boots and Reeves jeans you planned, it can be seen that you are not ambitious, and the advertisement is very big! ”

A few people chatted while visiting, and the clerks inside were making final preparations, because the four stores were opening one after another, and tomorrow the Landmark store will also seconded some of the clerks of the remaining three stores to cope with the busy opening.

During the chat, Pan Disheng said: "Brother, you have been making a lot of noise recently, and the whole Hong Kong is paying attention to your media empire!" ”

Kwan Jiahui suddenly became curious, she has been busy with fashion matters recently, and she has not paid attention to what is happening in the media industry.

"It's okay, I'm just buying a daily newspaper, and then I'm going to digest it, that's it!"

Pan Disheng smiled bitterly: "If you can make the entire newspaper feel nervous about you, I'm afraid you are the first person in the history of Xiangjiang Newspaper." The acquisition fund of 70 million yuan, plus the upgrade fund of 50 million yuan, is the first news in the Xiangjiang newspaper industry, and I am afraid that it will also become a nightmare for all newspapers. ”

He has a good relationship with Lin Zuhui, and Pan Disheng admires Lin Zuhui's way of doing business, that is, he is good at playing with capital, good at spending money, and his vision is also very unique.

Lin Zuhui said modestly: "Brother Pan, when you opened the famous brand of Xiangjiang for consumption, didn't you also make a big advertisement, I just learned from it." ”

The two bragged to each other for a while, and finally got bored and brought the topic back to fashion.

......

GOOD magazine was launched on Friday and students rushed to pick up the magazine.

After buying the magazine today, we quickly found a different situation.

"Wow, my brother is so handsome dressed here!"

"Dr Martens Leather Shoes, Levi's 501 Jeans, Landmark 3rd Floor Fashion Opens on January 25, Russell Street Fashion in Causeway Bay Opens on January 26......"

"I also want to wear Dr Martens leather shoes and Levi's 501 jeans to be a fashion brand!"

Soon, it caused a storm in the student circle.

"Oh my God, Guan Meiren is so beautiful, she deserves to be the first beauty in Xiangjiang!"

"Hey, girls can also match like this, it looks really trendy!"

Jeans are an enduring fashion, and Levi's himself is a leader in this industry, and it is loved by the public in Europe and the United States.

In fact, with the media resources of Wanhui Publishing House, Lin Zuhui should have entered the fashion industry a long time ago, magazines and fashion are simply brothers, for example, "Playboy" has Playboy clothes, and there are clothes to make money by selling magazines.

.......

The next day, the fashion retail store (Landmark Plaza) officially opened, and under the accumulation of a large number of advertisements, there was soon a wave of rush to buy; Fortunately, Lin Zuhui saw too much news about Chinese people queuing up to buy luxury goods in his previous life, so he had already formulated a pre-eucalyptus.

Young people and students who come will be organized to line up outside the door, and there will be a certain number of customers in the store.

It can also be called 'hunger marketing', and the young people queuing outside are more of an 'honor', and few leave.

Moreover, the staff will explain in the queue that fashion will open four stores in a row in a week, and even if an impatient person leaves first, they may be left in business.

Guan Jiahui, as the boss, appeared at the scene in person that day, which immediately caused a sensation.

"Sister Guan, you are so beautiful!"

"Sister Guan, can you help me sign it!"

Guan Jiahui was arranged by the staff, and finally there was no big mess. remembered that beforehand, Zhang Guorong offered to come to the platform, and after Guan Jiahui informed Lin Zuhui, he refused without hesitation.

Although others sell face, Lin Zuhui is more worried about causing accidents, and when the time comes, the happy event will become a 'funeral', which is not good.

As for Guan Jiahui, although she was named the 'No. 1 Beauty in Hong Kong', after all, there are no works to talk about, and there are far fewer fans.

......

......

Monday, January 27.

In the office of Wanhui Media, Lin Zuhui looked at the lame horse who came to visit, and was suddenly a little speechless.

He never thought that the lame horse actually said that Wang Qilin would be the middleman and ask him for peace.

Wang Qilin has been in business for so many years and is a veteran of the Chaozhou Chamber of Commerce;

He knew that Wang Qilin's background was not simple, but he didn't expect that there was really a relationship in this regard.

"Zu Hui, I'm just taking Ma Sheng here, as for your affairs, I don't want to ask!"

Wang Qilin didn't completely act as a mediator, he didn't want to care about it, but Ma Tingqiang said that there was one person, and that person was the movie tycoon Shao Lao Liu, who guaranteed his father's escape, and Wang Qilin had to sell face.

And in his heart, he didn't want Lin Zuhui to shoot "Dragon Brothers and Tiger Brothers of the Four Families"; It's not that there's any big trouble, it's that there's no need.

The lame horse had already changed his face to humility at this time, and he was not arrogant in the Oriental newspaper industry at all, because of the environment he had been in for a long time, he was very good at hiding his emotions.

"Lin Sheng, I know where our misunderstanding came from!"

Lin Zuhui pretended not to know, and said vigorously: "I have any misunderstanding with you, it's just a normal business activity!" ”

The lame horse was stunned, and said in his heart that this young man was really not easy to mess with, and he was born without fear.

"Yes, Wanhui Media is a normal business activity, I just hope that you don't make that movie!"

"What right do you have to interfere with us?"

The expression on the lame horse's face changed unpredictably, he really didn't expect Lin Zuhui to be so tough.

However, after all, he has been a man with his tail between his legs for many years, and said in a begging tone for mercy: "Lin Sheng, we are arranging your affairs indiscriminately, and we in Oriental Newspaper have decided not to report on your private affairs in the future, which is our sincerity." I just hope that you don't shoot that movie, and we are willing to compensate double the expenses that have been incurred. ”

Lin Zuhui looked at the lame horse with interest!

His eyes and movements In the eyes of Wang Qilin and the lame horse, Lin Zuhui already has the posture of a hero.

In a fit of anger, you can throw hundreds of millions of dollars, and in a fit of rage, the enemy will be beaten helplessly, and every move is full of courage, self-confidence, and bravery.

"I can stop filming the movie for the time being, you can do it yourself, don't always put some trumped-up charges on me, the clay man is still angry!"

"Yes, yes, it's all the fault of that reporter, we plan to fire him, and we, Oriental Daily, will never arrange Lin Sheng's private life again."

Both sides are just short periods of flame-out, gossip can be written later, and movies can be made later.

Of course, the so-called flameout is only a private matter, and the business activities above the company, when the king of heaven comes, he must also do it according to the business of the shopping mall.

The lame horse dragged his immobile leg and left Lin Zuhui's office.

Wang Qilin suddenly said: "You and Ling Yin are in love, right?" ”

Lin Zuhui was stunned, Wang Lingyin leaked?

"Well, don't worry, Uncle Wang, when Ling Yin turns twenty, I will marry her!"

Wang Qilin nodded, he didn't mention Lin Zuhui's private life, the wealthy family doesn't pay attention to those little things, as long as his daughter can accept Lin Zuhui's romance, and Lin Zuhui promised to marry his daughter, everything is fine.

Otherwise, to give up such a powerful ally, just a daughter?

After all, he has three more sons!

......

Golden House.

Lin Zuhui and Jin Daxia each hold black and white chess pieces and fight on a small chessboard.

Soon, Lin Zuhui dropped his sunspot and said with a smile in his mouth: "Jin Lao, I won!" ”

Jin Daxia put the white seed in his hand into the small bowl and said in a rather sad tone: "Yes, you won!" You have a sharp chess style and a decisive killing, just like you do in a newspaper. ”

I can't win this junior in chess, and even "Ming Pao" has been nervous with "Daily Daily" recently, and Jin Daxia has a feeling.

A person who can go from not being able to play chess to winning his own amateur six-dan in more than half a year, and he believes that Lin Zuhui will not learn very deliberately, because others don't have that time.

Talented!

Jin Yong can only comment like this, he once tested Lin Zuhui's memory, and he was shocked at that time, not to mention that he will never forget, but it is much better than the memory of ordinary people.

Lin Zuhui said with a smile: "If I don't run a newspaper like this, I can't break through in the Xiangjiang newspaper industry where there are many newspapers." Besides, if I don't do this, someone will do it soon, this is the tide of the times, and I am just a pioneer. ”

Jin Yong had a surging retreat, nodded and said, "This is also true!" But this time it seems that you have a lot of confidence? ”

He was curious!

Lin Zuhui said bluntly: "The rise of "Tiantian Daily" has borne the brunt of the impact on the two popular newspapers "Oriental Daily" and "Cheng Pao", and I expect their sales to decrease by two percent; Of course, it will definitely affect the sales of "Ming Pao", "Sing Tao Daily", and "Xin Pao", probably around 10%. In two months, "Tian Tian Daily" will become the newspaper with the highest sales volume in Hong Kong, that is, more than 200,000 sales. ”

"What a big breath!"

Jin Daxia's tone was serious, if it weren't for the new friend on the other side, I was afraid that he would lose his temper.

Lin Zuhui smiled and said nothing, Jin Daxia, you should retire early!

According to history, in 1989, Jin Daxia said that he would retire at the 30-year tea party of Ming Pao Group. When the time comes, Lin Zuhui will take it as soon as possible.

As for his opponent Yu Pinhai, Lin Zuhui planned to shake out the fact that he was imprisoned in Canada before 1989, and stammered his reputation, and his potential opponent was also an opponent, and he didn't even want to see Jin Daxia's face.

"It's a good thing that you have confidence, but it's a pity that outsiders think that you have learned a lot of newspaper experience from me, but in fact I didn't teach you anything!" Jin Daxia sighed.

Lin Zuhui said at this time: "Because the newspapers we run are different, "Tiantian Daily" is a mass newspaper, and the main readers of "Ming Pao" are intellectuals. ”

Jin Daxia sighed: "We also have a medium-sized mass newspaper in the Ming Pao Group - "Ming Pao Evening News", but unfortunately it has been losing money for many years, and I want to close it recently. ”

"Ming Pao Evening News" once had a glorious time, that is, the era of Lin Xingzhi's editor-in-chief, and later Lin Xingzhi became self-reliant and took away a group of people to establish the financial "Hong Kong Economic Daily"; So far, "Ming Pao Evening News" has been in a slump, selling about 10,000 copies for a long time, and losing money for many years.

"Sooner or later, it will be closed, so why bother to run a newspaper for feelings! You are the boss of Ming Pao Group, so you naturally have to consider the company's profitability. ”

Jin Yong's spirit was shocked, and he suddenly realized: "You are right, I am the boss of Ming Pao Group, and I am thinking in a different direction from everyone." Therefore, it is time for the "Ming Pao Evening News" to cease publication. ”

......

"Tian Tian Daily" made a big deal of advertising and publicity, and even poached people everywhere with high salaries, and suddenly made the Xiangjiang press a chicken, flying dogs, and everyone was in danger.

Lin Zuhui wants this effect, this is a publicity gimmick, and the obvious increase in sales of "Tiantian Daily" is the best proof of this.

Lin Zuhui called Chen Cheng, editor-in-chief of "Tiantian Daily", and said: "I see that our "Tiantian Daily" also has entertainment news, and I want to make a small opinion!" ”

His modest tone flattered Chen Cheng, although this boss had never run a newspaper, but what he did made the newspaper industry greatly impressed.

"Boss, you say, I'll write it down!"

"Entertainment news, the important thing is to attract attention. For example, when a celebrity fights, we can write 'volley 5 meters in the air'; for example, a dark-skinned female celebrity eats hot pot, we can write 'Black Pearl Big Eater Attacks Hong Kong'; describing a person's plastic surgery is called "shaving bones and returning to the father", and picking up nose is called "mining". For example, when kissing, the simple word "kiss" will never be used, but 'slurping' and 'long-lived slurping'..... In short, literati and poetics can be engaged. ”

Chen Cheng was stunned and dumbfounded, this is even better than "Ming Pao Weekly".

"Boss, I remember, you are really talented!"

"Don't, don't let people know that I brought it up, or I'll get you in trouble! Also, don't be afraid of women changing clothes or the like, and don't publish nude photos of women, don't fall into the stone actresses, otherwise you, the editor-in-chief, may be imprisoned. ”

"Okay, thank you for your advice!"

When Carina Lau really happens, it is usually because the editor-in-chief is in trouble, and it has nothing to do with Lin Zuhui.

Moreover, what was really annoying in the Xiangjiang gossip news later was that the paparazzi that Li Han took the lead in forming.

If it is general gossip news, most celebrities like to expose it very much, and they even take the initiative to make friends with Yuji.

In the previous life, when a 48-hour silent movement broke out, many celebrities in the circle did not cooperate, they didn't want to offend reporters, and the more famous one was Guo Tianwang.

And in this era, gossip reporters and celebrities are good friends, and celebrities have to invite guests to dinner!

After Chen Cheng left, Lin Zuhui leaned back on his leather seat and pondered.

That's all he can do for the Daily, and he hopes to achieve great success.

"Daily Daily" is expected to spend 120 million yuan of Wanhui Media, and the Wei family has made it clear that they are unwilling to sell their shares, and they choose to dilute their shares, so Wanhui Media did not hesitate to put 50 million real money into the account of "Daily Daily"; As a result, the 25% stake of the Merriam-Webster family was diluted in half, leaving only 12.5%.

The important thing is that the right to dividends is in the hands of Wanhui Media, and dividends can be paid whenever you want.

And Wanhui Media spent 120 million this time, which is also a big burden, because the company's debt has reached 110 million (50 million + 60 million); If it weren't for Lin Zuhui's big face, the bank would have sent someone to squat for 24 hours.

Fortunately, USD/JPY has fallen from 203 points to 193.5 points in 10 trading days, and Wanhui Media's 10-fold short investment of 50 million has made a profit of nearly 25 million.

Lin Zuhui called Zhao Han, the director in charge of finance, to the office and said: "Recently, our stock price performance is average! ”

Zhao Han nodded and said, "The main thing is that the company is too indebted!" ”

"Well, you will quietly release the news that we are investing in USD/JPY to make a profit and stabilize the stock price!"

"Well, I'll do it!"

Lin Zuhui's so-called poor performance is just a drop from a market value of 450 million to 430 million, but in fact, this is just the impact of the market. But in any case, he hopes that when the stock market takes off in the second half of the year, the market value of Wanhui Media can exceed 600 million, and then the rights issue will be able to raise funds in time.

He's still thinking about expanding!

......

At this time, Huang Yulang of the Yulang Group is regretting in the office, he has always wanted to become a newspaper tycoon, and "Tiantian Daily" is his target, who knows that it was preempted by others, and it is a company that cannot be sold.

However, he has no way to do it in a hurry, and the listing of Yulang Group is through normal listing means, and it will probably be officially listed in the second half of the year.

"When Yulang Group goes public, we will also acquire, acquire, acquire!" Huang Yulang howled in impatience.

It seems that he found a broad road, and then was actually preempted by others, this mood is really Huang Yulang's mood at this time. He is eager to list the Yulang Group immediately and realize his ambitions.

Keyulang Group is a normal listing, which takes time, and it is expected to be officially listed in June.

Hurry!