Time flies, and in a blink of an eye, it is the end of June.

In the past month, Lin Zuhui and his subsidiaries have been limited by financial problems and have not made any major moves; Of course, Lin Zuhui did not waste time, but used this time to carefully investigate and review the operation of his company, and had already made a plan for future development in his heart.

At the same time, he used 73.5% of the crocodile shirt shares in his hand to make a huge loan of 500 million Hong Kong dollars, and also made his personal loan amount as high as 2.28 billion yuan.

The reason why he borrowed another 500 million yuan was that he planned to take the initiative to subscribe to the rights issue of his listed company to raise funds, which could not only play a leading role, but also not allow his shares to be diluted (in fact, he would start to reduce his holdings at the end of September).

At this time, the Hang Seng Index has risen to 3150 points, and the stock market is hot.

......

Monday, June 29.

At nine o'clock in the morning, in the conference room of New Era Real Estate, a group of high-level executives gathered together.

Everyone is in good spirits, although during this period of time, the new era of real estate is relatively 'stopped', but the actual development is very good, benefiting from real estate appreciation, rent rise and other factors, the new era of real estate can be said to be rising.

At the beginning of the meeting, Lin Zuhui first named Chen Bin, who had been promoted to general manager of New Era Real Estate.

At this time, although the core senior management of New Era Real Estate still belongs to the three carriages, there have been some changes in their positions: Chen Bin is the general manager and director, Liang Zhenxun is the executive director, and there is a carriage that is a newly promoted female director, named Chen Xiaofen, who was promoted step by step from the sales department.

The division of labor between the three is a bit similar to Zhou Maonian, Huo Jianning, and Hong Xiaolian in Changshi, and this is also the case.

"How's the progress of the Lijing Garden project in the capital?" Lin Zuhui is very concerned about the first real estate project of New Era Real Estate in the Mainland, and it is also the first export real estate project in the Mainland, land number 00001.

Chen Bin immediately reported: "After the land number was obtained, we quickly set up a project team, and the funds have been put in place...... At present, it has entered the stage of land acquisition, and I believe that the construction will officially start by the end of the year! ”

Lin Zuhui nodded with satisfaction and said: "Well, this project is of great significance, and the company must show its strength and take it seriously!" We should also pay enough attention to our partner, Baoli Technology, so as to establish long-term cooperation. ”

He attaches great importance to the cooperation with Baoli Technology (the predecessor of Baoli Group), and in addition to cooperating with Baoli Technology on the Beijing Hilton project, he also hopes to form a consortium with Baoli Technology to bid for the property rights on the Lantian subway station in Xiangjiang in 1988.

The property rights above the Lantian subway station were won by Cheung Kong and CEFC Group in the previous life, and the land price was 1 billion; The two sides built 20 residential towers of 28 to 34 storeys, providing 4,100 residential units.

Of course, Lin Zuhui is also eager to do a large-scale housing estate project, so when the time comes, he wants to pull Baoli Technology and compete head-on with Cheung Kong and CEFC; It is not yet known who will win and who will lose.

Chen Bin naturally knew the importance of Baoli Technology to the company or Lin Zuhui, nodded seriously, and said, "Well, I will take it seriously." ”

In fact, Chen Bin is a busy man, and there are senior staff in charge of these major real estate projects, and Chen Bin manages these senior staff. However, the senior staff sent to the capital did not attend this meeting, so Lin Zuhui naturally had to tell him.

"Gao Hong, how is the commercial building project in North Point progressing?" Lin Zuhui named another senior staff member.

The senior staff named Gao Hong seemed to have been prepared and made a detailed report on the progress of the project.

After listening, Lin Zuhui said with satisfaction: "I hope your project team will master the work of commercial building development as soon as possible, and we will independently develop commercial buildings next year, don't let me down!" ”

The commercial building in North Point (Gao Sheng Center) is a cooperation with Gao Sheng Real Estate, and New Era Real Estate accounts for only 30%, but it is used as a place for military training.

With an area of 33,000 square feet, the Gao Sheng Center surprisingly applied for 15 times the building ratio.

When there is no unilateral side of an ordinary urban residential land, the building ratio may only be eight times, but it can be increased to ten times on two sides, and more than ten times on three sides. For this reason, if you can continue to work a piece of land without one side to the left and right, and finally become one side on three sides, it is equivalent to twice the area of plain white. Therefore, the success of the merger can obtain a large profit.

In other words, the GFA of the Centre is as high as 500,000 square feet. And because of the three unilateral sides, the electric road is a commercial street, so the five floors below the Gaosheng Center all belong to shopping malls, and the five floors above are office buildings.

In this way, the value of the building has increased a lot.

Therefore, Gaosheng Real Estate and New Era Real Estate are ready to join forces to build a first-class building, with a construction cost of about 500 million yuan (most of which are loans) and a total investment of nearly 700 million.

Next, Lin Zuhui named several senior staff and inquired about the situation of his site projects, and they all expressed their satisfaction.

New Era Real Estate is a developer, and the development of real estate for sale is the main revenue, and the proportion of rent collection is very small, so it is not difficult to understand that Lin Zuhui is worried about the territory.

If you are holding a meeting in Chinese Real Estate, then you basically ask about property management, vacancy rate, rent collection, etc.

After the meeting, Lin Zuhui summoned Liang Zhenxun alone.

"New Era Real Estate is preparing for a rights issue, according to the new shares, issuing 10% of the new shares, I will take the lead in the rights issue to raise funds!"

Liang Zhenxun had a surprise on his face, because the market value of New Era Real Estate is already 7.5 billion (half of Henderson and New World), and if 10% of new shares are issued, 750 million can be raised theoretically.

"Okay, I'll prepare Fang Yu and bring it to you as soon as possible!" Then, Liang Zhenxun asked: "What is the purpose of the funds raised by the rights issue?" ”

He had a vague guess in his heart!

Lin Zuhui said without hesitation: "Mother and child, after the completion of the rights issue of Chinese Real Estate and Cathay Pacific City in the new era of real estate, we must quickly complete the two rights issue fundraising, and supply all the 750 million funds of the new era real estate to the two subsidiaries." ”

Really!

Liang Zhenxun immediately said: "Okay, I understand! ”

New Era Real Estate rights issue 750 million, Lin Zuhui, as a major shareholder, needs to issue shares of 340 million, and New Era Real Estate takes this money to rights issue shares in Chinese Real Estate and Cathay Pacific City, which can make these two companies have a total of 1.5 billion more rights issues to raise funds.

This is the benefit of chain holdings, the maximum and minimum cost of expanding the company.

In his previous life, Liu Luanxiong even arranged for Sun Company Zhonghua Entertainment to be the main acquirer, because this once again enlarged the amount of the rights issue. Liu Luanxiong is for Aimeigao, Aimeigao is for Chinese real estate, and Chinese real estate is for Chinese entertainment, which has increased the funds exponentially. Of course, the consequences are also very miserable, that is, Liu Luanxiong, as a major shareholder, will share too little profit in the future; So he later had to spend energy to privatize China Entertainment, and then wanted to privatize Chinese Real Estate.

"This fluctuation should be done quickly, and strive to be completed within a month and a half! Next, there will be a wave of rights issue fundraising, and I hope that the three companies of the new era real estate department can raise 3 billion yuan through rights issues in three months. As for the use of funds, externally, it is to reduce debt holdings and purchase new properties. Actually, put it on the account first, and wait for me to unify the scheduling. ”

"Okay, I will arrange the time reasonably and complete the rights issue fundraising perfectly!"

Lin Zuhui nodded and motioned for Liang Zhenxun to get busy.

He leaned back in his chair and thought about the second wave of rights issue, how to solve his own funds, it seemed that there was no difficulty, and he still had a little new era real estate stocks without collateral, or cashed out a little blue chip stock investment, or reduced his shareholdings, there were many channels.

......

......

Tsuen Wan.

Lin Zuhui walked out of his real estate, looked at another site just across the road, and fell into deep thought.

Chen Xiaofen behind him hurriedly introduced: "That real estate is Dasheng Real Estate, with a total of more than 500 residential units, and it is expected to open in early August!" ”

She is the newly promoted three carriages of New Era Real Estate, responsible for the sales of real estate in New Era, as well as maintaining the company's image.

Of course, if it weren't for Chen Xiaofen's outstanding ability, Lin Zuhui would not have promoted her to be the company's director and was in charge of the sales department.

Lin Zuhui said: "In this way, our two families are going to fight in the ring!" ”

This site in the new era also has 600 residential units, which is one of the more important sites in the new era, and sales are naturally very important; The speed of recovering funds is related to whether the real estate in the new era can be quickly invested in the next site.

Therefore, building sales have always been the top priority for large real estate developers.

Chen Xiaofen said confidently: "I have inquired about their prices and formulated a sales activity plan, and our sales will definitely be better than theirs!" ”

Lin Zuhui was not satisfied with Chen Xiaofen's so-called self-confidence, he said solemnly: "Let's go, go back to the company to discuss countermeasures!" ”

Chen Xiaofen was stunned, although the boss attaches great importance to the sales department and even does not hesitate to promote himself as a director of the company, the boss rarely directly participates in the sales of real estate.

"Good!"

Lin Zuhui, who returned to the company, convened the senior management and discussed the sale of this property in Tsuen Wan.

"Director Chen, you make a report, the competition between us and Dasheng site!"

Chen Xiaofen nodded, and reported off-script: "I have heard through various channels that Dasheng Real Estate intends to start selling about 242 residential units in early August, with a unit price of 880 yuan per square foot......."

When Lin Zuhui heard this, he was a little happy in his heart, Dasheng Real Estate was sold quite expensive, and it happened to have its own development space.

At present, the house price of Hong Kong Island is about 1000 yuan ~ 1200 yuan per square foot, and Tsuen Wan belongs to the New Territories, although it is close to Kowloon, but the price of 880 yuan is still high.

Ma Weiqing may have seen that the real estate market was just right, and he did not engage in promotions.

New Era Real Estate can't do this, because the stock market crash will come in three months, and Heung Kong Real Estate will fall by 10%~15%; And the decline is secondary, the key is that the trading volume will definitely be sluggish for a while.

After listening to the report, Lin Zuhui said: "Can our model house be made for a week?" ”

Chen Xiaofen hurriedly said: "Working overtime, there must be no problem!" ”

Lin Zuhui nodded, thought for a while before saying: "At that site in Tsuen Wan, we have 600 residential units, which are also sold in two batches. Director Chen, you set the price at 850 yuan per square foot and quickly sold 300 sets. Hit Dasheng Real Estate by surprise! ”

The high-level of the conference room was stunned, thinking that the boss was settling personal grievances.

Chen Xiaofen nodded hurriedly and said, "Okay, I will quickly take out the sales method and supervise the construction of the model house!" ”

thought that this was the end of the matter, but Lin Zuhui said: "From now on, the company will speed up the sale of residential units and quickly return the funds." A price reduction of 5%~8% is a reasonable range, and you have to promote it carefully. I hope that you, the high-level leaders, will pay attention to it, and we need to return the funds quickly. ”

However, he made up his mind to reduce the price reasonably under the condition of 'not topping the bad market', and carried out a large promotion, striving to recover the funds as much as possible in the past three months.

Therefore, he will also participate in this wave of sales work in the new era.

"Okay, boss!"

When the senior management saw that the boss paid attention to it, they naturally did not dare to be sloppy.

In the new era of real estate, Lin Zuhui is a god-like existence, and no one dares to refute Lin Zuhui's opinion.

......

Dasheng Real Estate.

Ma Qingwei also cares about the territory of Tsuen Wan, it's not that he cares about revenge, others now even dare to clean up the British capital, and it is no longer something that the Ma family can shake; Instead, both developments have more than 500 residential units, and they are only separated by a road.

If anyone sells hot first, it will inevitably affect the sales of another real estate, don't look at the hot market now, there are more than 1,100 real estate projects, and it is still difficult to be digested by the market.

Ma Qingwei invited a high-level executive to ask: "Are you sure that the site of the new era in Tsuen Wan is also sold in early August?" ”

The senior nodded and said, "Well, I heard from them internally, so it shouldn't be wrong." Moreover, their price is 900 yuan per square foot, which is 20 yuan higher than us. On the contrary, they have engaged in some event promotions, and there should be some repercussions. ”

Ma Qingwei thought for a while and said: "The market is hot, who doesn't want to make a little more." However, Hong Kong's peers are not afraid of their opponents selling at high prices, but they are afraid of their opponents lowering prices. Don't underestimate the gap of 20 yuan, it can bring us a bigger gimmick. ”

The top management echoed their own boss!

"The buildings of New Era Real Estate have always been known for their high prices, and they are known for their quality, but they just want to make more money by taking advantage of the high market!"

Although Ma Qingwei also wanted to say this, he was afraid of losing his dignity.

In fact, as a real estate developer, we all know that the buildings of the new era real estate are indeed of better quality; Even the people of Xiangjiang know that the quality of the buildings in New Era Real Estate is guaranteed and the delivery date is very punctual.

Its reputation, in the past two or three years, has been established, even more than many old real estate developers.

"This time, we won against New Era Real Estate as long as we sold 300 residential units quickly. Then, the real estate of the new era real estate, don't want to sell it in the short term. As a result, we Dasheng Real Estate has established a good reputation! Ma Qingwei said this, more or less brought personal emotions.

In fact, Dasheng Real Estate has developed to a bottleneck, the potential for development has been exhausted, and it has become an ordinary real estate company in later generations; The reason for this is that they don't have a land bank and the boss doesn't have enough ambitions.

The senior management once again echoed the boss's statement, of course he knew how miserable Lin Zuhui cleaned up his boss at the beginning:

The Ma family cut meat to protect the country, and the stock price purchased that year only rose back recently, which is equivalent to the Ma family nailing a large amount of money to Dasheng Real Estate.

The Ma family fell into a brief split, and although they reconciled in the later period, the impact was also huge.

Ma Qingwei and his wife divorced, and it is said that because Ma Qingwei beat people, Chen Meiqi got a large amount of divorce money.

Not only that, in this year, Dasheng Real Estate has been relatively conservative in its development, far behind the new era real estate that was still a little brother.

At that time, the market value of New Era Real Estate was less than 1.5 billion, and now the market value of New Era Real Estate is more than 7.5 billion, and New Era Real Estate is a consortium that controls a number of listed companies.

As for Dasheng Real Estate, the market value is only 2.6 billion, which is only one-third of that of New Era Real Estate.

"Go get busy! I'm keeping an eye on that territory, don't make any mistakes! ”

"Okay, boss!"

After the high-level left, Ma Qingwei whispered fiercely: "Hmph, I must find some place to come back this time." Sell 300 residential units first, and when the new era real estate opens, I will continue to release 200 units at a lower price. ”

Although it was only a small victory, as soon as the media wrote it, it was a big victory.

Just to get back the face of the year!

It is also arranged by God, and the real estate of the two real estate companies this time is only separated by a road, and they can be sold almost at the same time.

Ma Qingwei gritted his teeth, and was about to be caught off guard by the new era of real estate!