Chapter 12: The Rich Generation? Or is it a rich second generation?

The day after the store visit video was released, Li Chuan and Chen Chen met again in a café.

In the evening, there are not many customers in the café, only three or two tables, and the large space is quiet and elegant with the rhythm of the piano.

Li Chuan leaned back in the chair, crossed Erlang's legs, listened to music, and sipped coffee, so chic.

He is in a good mood today, for no other reason, the store visit video has exploded again!

The video was released 24 hours after the release, and the specific data is as follows:

Playback: 22.392 million

Likes: 1.016 million

Comments: 39,000

Collection: 47,000

Retweets: 53,000

Although this data is not as good as the previous "West Lake Travel Diary", it is enough to be called a "big explosion", and the video push has not completely ended, and there is still room for improvement in various data.

Such data performance basically indicates that his transformation has been successful, and the road of "store visit video" can continue.

Li Chuan took a sip of coffee, and then asked Chen Chen, "How many restaurants are there that take the initiative to come to the door?" ”

The first store visit video received more than 20 million views, and the audience was large enough, and there must have been many restaurant owners in the middle. These restaurant owners themselves are in business, so they can naturally see the commercial value of this, and the probability of taking the initiative to find them is still very large.

"From yesterday to now, there are more than 50 people who have come over, but only a dozen are willing to pay, and the rest want to prostitute for nothing, and some are not even willing to waive the meal fee, but they just say that they can give us a discount."

When Li Chuan heard this, he couldn't help but shake his head and smile bitterly.

He understands that some of these people who want to prostitute for nothing are simply stingy and unwilling to spend money; Some are traditional ideologies and do not have a sense of payment in this regard.

It is no wonder that although "store bloggers" have appeared in China for many years, they have not been popularized on a large scale, and many restaurant owners have not even been exposed to this industry, and of course they do not have the awareness of payment in this regard.

"Those who want to prostitute for nothing, don't worry about them, talk about those who are willing to pay."

"Hmm." Chen Chen nodded and replied, "There are a total of thirteen companies that are willing to pay, but there are only three local ones in Hangzhou, five others in Shanghai, two in BJ, and one each in Shenzhen, Hefei and Nanjing." ”

"BJ, Shenzhen, forget it, it's too far, Hefei, Nanjing is also a bit far, Shanghai is okay, but our main goal should be in Hangzhou, so that it is easier to operate."

"But there are only three in Hangzhou, and there is not much room for choice."

"It's okay, I still have a backhand." Li Chuan said with a smile: "The owner of the seafood restaurant contacted me and said that their restaurant was full last night, and this is all the traffic brought to him by our video...... He promised me that he would work with us to shoot a promotional video. As soon as the promotional video comes out, there will be more restaurants that come to your door. ”

"Oh, that's right." Chen Chen knew in his heart, and then asked, "When will the promotional video be filmed?" ”

"I'll shoot tonight. The video has been fermented all day, plus today is the weekend, and the flow of customers in the seafood restaurant tonight is estimated to be more than yesterday, so it is appropriate to shoot at this time. ”

"Shoot tonight?" Chen Chen looked at the time, frowned, and said, "It's a little too late then, let's go now." ”

After Chen Chen finished speaking, he wanted to get up.

"No, you don't." Li Chuan smiled and waved his hand, and said, "The video, just let the store owner shoot it himself." ”

"Huh? Let him shoot it himself? This...... Will it work? ”

"It's okay, don't worry, the content of the video is very simple, in terms of details, I have communicated with him in advance, and there is no big problem."

"Oh, that's fine." Chen Chen nodded, relieved.

At this time, Chen Chen's mobile phone rang, and someone was sending her WeChat.

Chen Chen took the phone and glanced at it, a trace of helplessness flashed on his face, and he couldn't help but sigh.

"Alas~, it's that Yu Jie again."

"Yu Jie?" Li Chuan was puzzled.

"Well, it's the director of operations of worry-free media that you added two days ago, do you remember?"

"Oh, it's him. What's wrong? What did he say? ”

"What else can I say, it's nothing more than to sign you into their company, he just told me that he applied for a signing fee for you, and the expected amount will not be less than seven figures."

"Seven figures? Ha, he's quite sincere, but unfortunately, he's bothering in vain, and it's impossible for me to sign a contract with MCN. ”

"So, since you don't want to sign a contract, why do you want to add him. You don't know, he's annoying, he's been messaging me lately, ignoring him and he's been posting ...... The night before yesterday, when I was asleep, he suddenly sent a long message, saying that there was a problem with your person's positioning, and I ......"

"What?! What did he say? Is there a problem with my person's positioning? Li Chuan's face changed and he interrupted directly.

"Well, that's what he said, do you want to take a look?"

"I'll see."

Chen Chen found out the previous chat history and handed the phone to Li Chuan.

Li Chuan took it and looked down:

[Mr. Sen, I've watched all your previous videos, and the overall shooting is very good, and all aspects are very professional, and you can see that you have a lot of experience in short video creation, and you have studied the tonality of the short video platform very thoroughly.

However, you may not have noticed that there is some deviation in your person's position: watching your video, I can't tell whether you are the rich generation or the second generation.

Although your first video explains that "you started out with e-commerce in college and became a rich generation", aside from that, you behave more like a rich second generation in other videos.

Of course, I know you're acting it.

I can see that you deliberately play yourself as a rich second generation in the video, but I don't quite understand why you are doing this.

Is it to attract more female fans?

If so, I don't think so.

Because this conflicts with your character design, the audience is likely to be like me, and they can't tell whether you are a rich generation or a rich second generation. It's not good for you for a long time.

There is a difference between the audience groups of the rich generation and the rich second generation, the rich generation is more respected by men, and the rich second generation is more popular with women.

Personally, I suggest that you take the path of the "rich generation", because to be honest, your own image characteristics do not look like a rich second generation. You look shrewd and capable, and it's just right to be a young and promising rich generation. 】

After reading this paragraph, Li Chuan's brows furrowed even deeper.

He pondered for a long time and found that what Yu Jie said made sense!

Because there are indeed many people who think that he is a rich second generation, which can be seen from the video comment area.

In the comment area of his video, people often express opinions similar to the "rich second generation", and when these remarks are made, they are usually "besieged" by his fans.

He now has a group of iron fans, and whenever someone in the comment area says that he is the second generation of rich, this group of iron fans will rush up, saying something like "don't talk nonsense if you don't understand", "Is it good that people are a rich generation", "People rely on e-commerce to start a business during college, and they are a veritable rich generation" and so on.

The fans kept explaining to him, but the effect was not good, and the number of people who thought he was the rich second generation was not reduced, but more.

Li Chuan had discovered this phenomenon a long time ago, but at that time he only thought it was an inconsequential trivial matter, so he didn't care about it, but now that he thinks about it, it is indeed that there are some problems with the video content, which has caused so many people to misunderstand him.

However, one thing is certain, that is, he has never deliberately played himself as a rich second generation.

The person of "Mr. Sen" has always been a rich generation, and it has never changed!

However, Yu Jie thought so, and Li Chuan could understand it, because he knew what he was doing.

At the beginning, when he was doing account planning, he found a benchmark account for himself.

This benchmark account is the "white ice" of later generations.

After that, in order to save trouble, he directly imitated it all the way to the end.

He will do whatever Bai Bing does.

Whatever Bai Bing says, he says.

He dresses up however Bai Bing dresses.

Whatever car Bai Bing drives, he will drive.

It's not that Li Chuan is incapable of innovation, he is just lazy to innovate, after all, the ready-made successful experience is in front of him, and there is no need to use it in vain.

Besides, Bai Bing hasn't made a store visit video yet, he did it first, then all the ideas are his, and from this point of view, he doesn't need to innovate.

Actually, Li Chuan felt that there was nothing wrong with his approach, but he ignored one point, that is, he and Bai Bing were two different people.

Bai Bing is not a rich second generation in real life, but he has the temperament of a noble son, and the audience thinks he is a rich second generation at a glance.

Li Chuan is different, he doesn't have the temperament of a noble son, blindly imitating Bai Bing, it does seem a little awkward.

"It seems that I have to make some changes, not blindly imitate, but to shoot videos according to my own image characteristics, so that it will not look strange and avoid the audience from misunderstanding me."

Li Chuan thought for a while, and when he came back to his senses, he couldn't help but have a trace of interest in Jie.

"This person has something, he is meticulous in his observations, and he is very accurate in finding points, he is a talent!"

Li Chuan had the intention to poach this person and give him a job, but he just thought about it, after all, he had no money in his hands and had not established a company, so there was no condition for poaching people for the time being.

"Give." Li Chuan returned the mobile phone to Chen Chen, and then said: "This Yu Jie is a talent, you have nothing to chat with him more, study, and by the way, inquire about his current annual salary." ”

"Inquire about the annual salary? You want to dig him up? ”

"Hmm." Li Chuan nodded.

"Ha, that's a coincidence, you want to dig him up, and he wants to dig you over, so ...... Which of you will succeed in the end? ”

"Needless to say, it must be me!"