The next day, Douyin sent two people over to discuss matters related to the live broadcast.

Li Chuan personally drove to the airport to greet him.

For a long time in the future, he will have to eat on Douyin, for the official staff, he can make friends as much as possible, and try not to offend if he can't, the etiquette must be in place, and all aspects must be thoughtful.

He is also counting on Douyin to push himself.

The energy of Douyin, he knows, it is really "whoever you want to be popular, who can be popular", there is almost no possibility of missing.

The reason why Jiaqi in later generations was able to become "one of the two kings of the goods industry" and be tied with Sister Ya was largely because of the boost of Douyin.

Before 2019, although Jiaqi also made some achievements on Taobao, she had always been pressed by Sister Ya and had no way to go further.

Later, he couldn't stand it anymore, so in order to avoid Sister Ya, he shifted the battlefield to Douyin.

As a result, not long after he entered Douyin, he became popular all over the Internet because of the sentence "even buy karma buy it".

Is "even buy it" very magical and brainwashing?

It's all out of traffic!

Without the help of Douyin, it would have been impossible to become popular to that extent.

The reason why Douyin pushed Li Jiaqi to the position is very simple, it is to enhance its own e-commerce attributes.

Before 2019, Douyin was a purely entertainment platform; After 2019, Douyin began the process of commercialization.

What is the best option for a platform to be commercialized?

E-commerce!

Not one of them!

As a short video platform, Douyin is the best entry point for e-commerce.

Therefore, they want to set up a benchmark figure in live streaming to drive the atmosphere of live streaming on the entire platform.

Once the atmosphere is there, it will attract more and more people to join, and when the time comes, they will guide it, so that their own e-commerce live broadcast business will snowball.

Jiaqi is the first benchmark erected by Douyin in live broadcasting.

Originally, Jiaqi's benchmark could be erected forever, but I don't know what's going on, he slipped back to Taobao after broadcasting on Douyin for a while.

He gave up Douyin, and Douyin also gave up on him, which led to Luo Yonghao in the back.

Luo Yonghao has been on Douyin for a little more than two years, and in June 2022, he announced in a high-profile manner that he would withdraw from live broadcasting, and almost at the same time, Dongfang Zhenxuan became popular again......

Of course, Luo Yonghao did not quit in the end, he seemed to be afraid that the "Make a Friend" he founded would sink down, so he decisively slapped himself in the face.

Until Li Chuan was reborn, Luo Yonghao still often appeared in the live broadcast room to sell goods, and he didn't know when he would really quit.

Of course, that's all for later.

Li Chuan currently only hopes that he can replace Jiaqi and become the first support object of Douyin in live broadcasting.

Now he has taken the lead; In the follow-up, as long as he performs well, I believe that Douyin will not spare that little bit of traffic.

……

The two staff members of Douyin stayed in Hangzhou for a day and a night, and Li Chuan's hospitality of good wine and tea booked a five-star hotel for them, and finally they successfully formed a friendship that was not deep.

On this day and night, they determined the specific start time: December 22 (Saturday) at 6 o'clock in the evening, this day happens to be the winter solstice, so it is called the "winter solstice special".

In addition, they also communicated a lot of details, and the results were quite good.

After the two left, Li Chuan held a meeting with the e-commerce department.

After the meeting, the whole company was busy.

The e-commerce department is preparing for the temporary addition of the "Winter Solstice Special", while the operation department continues the previous work, and other departments are responsible for assisting.

The Ministry of Commerce did not move for the time being, because Li Chuan did not plan to invite celebrities for this "Winter Solstice Special".

The biggest role of celebrities is to help him attract traffic, but Douyin has promised to push traffic to him.

The staff of Douyin did not say exactly how much traffic was, and their caliber was the same as that of Director Fan before, only saying that it was "appropriate".

The word "appropriate" sounds awkward, but Li Chuan knows in his heart that the gold content in this is definitely not low!

The reason is very simple, this is the first large-scale live broadcast in the history of Douyin, and in terms of the degree of attention, Douyin officials are not lower than him at all.

Where did you see it?

In terms of actual deeds, of course.

Two staff members from Douyin came to Hangzhou for a trip, not only to finalize the time and communicate details with him, but also to bring him a gift.

The gift is a list of goods, which was officially given to him by Douyin and asked him to sell it in the live broadcast room at that time.

He took a look around and found that all of them were big brands, and the discounts were very large.

The official list given by Douyin, of course, he would not suspect that it was a fake, but such a big discount also made him suspicious.

When he expressed the doubts in his heart, the staff of Douyin said: "This is our official subsidy, the purpose is to help you sell a good result." ”

You say, Douyin has officially achieved this level, will there be less traffic given?

And since there is no shortage of traffic, what is the use of him inviting celebrities?

The celebrity was invited, and he couldn't tell whether it was the celebrity who drained him or the celebrity who drained him.

If it's the latter, wouldn't it be a loss-making deal?

You can't do a loss-making deal!

Therefore, Li Chuan decided to broadcast live alone and concentrate all the traffic on himself.

……

In the blink of an eye, two days passed, and the time came to December 19th.

On this morning, Li Chuan held a meeting with all the employees of the operation department and the human resources department.

At the meeting, he announced the restructuring of the Operations Department.

Miki Media is about to fully shift to the live broadcast business, the company's business focus has changed, and the corresponding management structure must also be adjusted, otherwise it will become "axe hoe, hoe chopping wood".

Restructuring is a very serious and critical issue, and if it goes wrong, it can be extremely costly. Exit the transcoding page, please download the latest chapters of the app.

This is also the reason why Li Chuan delayed the announcement until today, he thought about it for a long time, and did not make up his mind until last night.

From now on, the overall structure of the operation department will become a five-level management model of "operation president, operation director, operation supervisor, operation team leader, operation team member".

An operations team leader who manages four to six operations team members is called an "operations team".

An operations executive who manages three to five operations groups is called an "operations team."

An operations director who manages three to five operations teams is called an "operations department."

An operation department can be equipped with an exclusive human resources team, business team, photography and video team, e-commerce team, etc., and it is a branch when it is released.

The head office is a position only available in the head office, and is responsible for the overall planning and management of operational departments (branches) across the country.

Of course, this is a long-term plan.

At present, Miki Media is not able to support this system, and what can be done is only an operation team.

The specific job assignments are as follows:

Director of Operations (and Head of Operations): Yu Jie

Leader of the first operation group: Wu Wenfan

Leader of the second operation team: Zhang Jun

Leader of the third operation group: Zhou Linpeng

The leader of the fourth group of operations: Liu Guxin

Zhou Linpeng is a young man discovered by Li Chuan some time ago, not very old, only twenty-one years old, this person has a strong sense of networking, often makes popular videos, and also has a good talent in live broadcast operations.

Liu Guxin is 29 years old this year, has just joined the company, and has worked in a trade union for three years in live broadcast operations for three years, with rich work experience.