"5,000 units?"

Hearing this number, Bai Yongsheng and Dong Liming were all taken aback.

The price of this machine, which is sold for almost 2000.

Even if you only talk about the factory price, 5,000 units has to be a total value of millions.

Song Yang's opening was 5,000 units, which was too frightening for Dong Liming, and Bai Yongsheng was no better.

“…… Mr. Song, are you sure there are so many orders? Bai Yongsheng became uneasy, he wanted to go to the boss of the marketing department, but he felt that he had to confirm it first.

"Yes, 5,000 units." Song Yang nodded calmly, "I'm afraid that after I sell it, I will return it because of quality problems." ”

He stared at Bai Yongsheng and said it, because now is the first batch of products of Bodao after all. In Song Yang's impression, the first batch of products of Bodao had a high return rate, and later in order to solve this problem, a Xiangdao company accounted for more than 80% of the shares.

Of course, he is going to give away these products as gifts, so it will be better to say a little bit when the time comes.

However, this can be a bargaining chip.

Bai Yongsheng only felt that this young man's eyes were too sharp, and he was indeed a little weak-hearted.

Now only the first batch of finished products has been released to the market for sale, because the return of quality problems is indeed a bit much.

The factory has indeed received a lot of orders, and although the advance payment is not as much, it is more than 4 million. Now I come to place orders, every day. However, the production line in the factory is running at full capacity, and it is estimated that it will be able to produce more than 10,000 units this year.

Now that there is an order for 5,000 units in one go, Bai Yongsheng looked at his serious face and couldn't help but say: "Mr. Song wants a lot of quantity, please wait a while, I will ask Mr. Xu to come over." ”

Song Yang nodded, and Bai Yongsheng hurriedly went out.

Dong Liming immediately whispered: "Are you crazy? 5000 units? How can you have so much money? ”

He helped ask before, and purchased from the factory, with a uniform price of 530 units. 5,000 units, doing mathematics Dong Liming panicked.

Song Yang glanced at him: "I'm coming again, but I can't hold it back, just watch and listen." ”

After that, he continued to play with the BP machine in his hand, thinking about how to talk about it later.

Bodao has just begun to launch products to the market, but the current production capacity is not keeping up, and the vice president in charge of marketing does not have to be busy promoting the brand across the country.

Bai Yongsheng quickly brought another person in a shirt over, and he was only about 30 years old.

"Hello, Mr. Song! My name is Xu Guang, I heard that Mr. Song wants to order 5,000 BP machines? Xu Guang shook hands with him warmly when he came over, and then confirmed it again.

Bai Yongsheng is right, it is the taste of soldiers, is it because they have independent property rights?

That's a big deal!

But if it was that system procurement, why didn't it go through the government's channel introduction, and said it would be sold?

Xu Guang pondered in his heart for a while and didn't think much about it, and now there are a lot of tertiary industries.

After Song Yang sat down again, he put down the BP machine and said slowly: "I do plan to order 5,000 units." First, it is the price of 5,000 units. Second, what to do if the return is due to quality problems. The third is when it will be delivered and what the account period will say. ”

Straight to the point, Xu Guang is not good to be polite first.

After listening to Song Yang's words, he thought about it and said: "The current order has been scheduled for October. If Mr. Song asks for 5,000 units in one go, we are afraid that we will not be able to deliver the goods until the end of December. ”

"At the end of December?" Song Yang thought for a while and said, "That's no problem." ”

Xu Guang perked up: "As for the price, if Mr. Song really wants 5,000 units, we can give Mr. Song 460 units on the basis of 530 units." ”

Song Yang did the math and suddenly said: "Your fixed magnification is only more than 3 times?" ”

These words made Xu Guang and Bai Yongsheng's hearts sink, and they paid a little more attention to this young man again.

Dong Liming had never heard of this word at all.

For a product, the difference between the price that consumers buy from the retail terminal and the price directly sold by the manufacturer is the fixed magnification.

Before the advent of the Internet era, layer after layer of distribution channels, coupled with the cost of transportation and brand promotion, the fixed rate of goods has always been very high.

For example, in the footwear and apparel industry, the fixed magnification rate is generally 5 to 10 times, and cosmetics are even more 10 to 20 times. It is precisely because a piece of clothing with a factory price of only about 100 yuan has to be hundreds larger when it is sold to consumers, and then the e-commerce platform has a broad soil: the cost and profit margin of the intermediate distribution channel have been robbed.

How to formulate the fixed magnification rate of your own products is a very important strategy in marketing.

It was precisely because he had this bottom in his heart that Song Yang felt that this routine was playful.

But now hearing this price, Song Yang still frowned.

The time may be a little earlier, and now the competition pattern of BP machines is not so fierce, and the cost has not come down.

That marketing routine only appeared in the late 90s, when the price of BP machines taking large quantities from the factory had dropped to less than 200.

And now, what Song Yang heard in Shimenzhuang is that the network access fee is 100 yuan, and the annual fee of Hanxian's pager is 456 yuan, 38 yuan a month.

In this way, although this routine is now played, it does not earn much.

Xu Guang didn't know what he was thinking, so he explained: "We are a new brand, and in order to open up the market, the fixed magnification rate is set lower. 460 is a price we have never given before, and we are also trying to open the market as soon as possible. ”

Song Yang then said: "I'm also helping you open the market. If I do it right, I will sell all 5,000 units within a month before the Chinese New Year, and it will create a sensation in the whole of Yanjing. At the very least, Yanjing's television, newspapers, and radio will definitely be widely reported. Mr. Xu, is whether the price can be reduced by 50 yuan for another one. In addition, there is a question of quality. ”

Without waiting for him to speak, Song Yang said again: "When I was at the Shimenzhuang Army Academy, I saw your products. I asked again before I came, and someone did return it. At that time, if a large number of 5,000 units suddenly appear to be returned, then we will not be able to continue to cooperate in the future. ”

When Dong Liming heard the mention of the military academy, he lowered his head.

Xu Guang was embarrassed: "The price of 410 is 120 yuan lower than what we give to others. The price of 460 given to Mr. Song is purely because of the order of 5,000 units at a time. As for the quality issue......"

It's a nuisance.

This young man is very shrewd and understanding, if it is such a large amount, it will definitely be bound in the terms of the contract.

Now it is true that there have been returns, although the amount is not much, but the technical department has figured out the reason.

This is a problem of the process accuracy of the production line equipment and the proficiency level of the workers in the early stage of the factory.

If there is no large amount of money to upgrade production equipment and feed workers with a large number of products, this problem will be difficult to solve for a while.

Song Yang said: "Mr. Xu, let's be honest, you are a new factory and a new product, and the yield rate must not be high." Now in the initial stage, what is needed is volume. You might as well give me some profits, and treat it as the cost of brand promotion. Once the popularity goes out, it is easy to find funds, and it is also easy to expand production capacity and improve the yield rate. ”

"The price of 410 is real...... Xu Guang shook his head, "As for returns...... Rework is guaranteed. ”

"Consumers don't care about that. When the time comes to enter the network, the pager fee is paid, and the machine can't be used, and everyone will come to me to shout for a refund. Song Yang also shook his head, "If it's the price of 410, I'm willing to take this risk." Otherwise, I'd better go straight to Motorola. ”

In fact, Song Yang asked, but Motorola's current production capacity is very tight, and there is no way to deliver Song Yang as soon as possible.

And Bodao is a new factory, and not many people know about it after all. Later, it was able to become bigger, and the technical strength and foresight were there.

Xu Guang refused to admit the price for a while, and Song Yang asked them again when they hadn't adopted the method of regional agency, so he added this point to talk to them.

"If this cooperation goes well, I can sign a general agent in North China with you. Within three years, I promise to sell more than 100,000 units a year. ”

Dong Liming listened to the larger and larger numbers on the side, and only felt that people were almost numb.

No wonder he didn't pay much attention to the tape thing. 100,000 units...... One makes a few hundred dollars, so how much does it have to be?