When he arrived in Yanjing, Duan Ping got off the train station and saw a huge billboard on a building not far away.

The sweet smile of the popular actress Yang Ying is extremely eye-catching, and there are two lines of big characters on it:

【Shenzhou Paging Desk】

[Call me, anytime, anywhere]

Duan Ping was secretly speechless, this advertising slogan full of hints and clearly explaining the advantages of the BP machine can be said to have brought the charm of Yang Ying's face to the extreme, and by the way, it is already reminiscent of her voice.

He did not contact Li Ru first, but went to CCTV with Sun Ruigen first.

Why do you suddenly feel that although the phrase "Wangzi Jackie Chan is a little bully" is catchy, it lacks some impact?

When I arrived at the CCTV advertising department, I met Peng Yongwen, who had been in contact with the factory before.

"Manager Peng, has the system of arranging advertising broadcasts changed now?" Of course, Duan Ping knew that it had changed, but he started from here, "This year, I have received calls from many companies. The advertising price is also very different from last year's. ”

Peng Yongwen smiled: "We are indeed reforming, and we will completely establish the agency system this year." There are some agents who are more active, did they give Mr. Duan a more favorable price? ”

"Compared with the offer of your advertising department, it is a little cheaper, but it is also a cut higher than last year." Of course, Duan Ping also understands that the one who holds the pricing power behind the distribution system is the main one, "This year, we plan to invite Cheng Long as a spokesperson, and the advertising plan is very big. Have you also handed over this kind of cooperation to the agent? ”

"Of course not." Peng Yongwen was in good spirits, "Although we have given a lot of incentives to agents, our advertising department is still responsible for the main advertising cooperation business. However, Mr. Duan, you also understand that if a set of rules has just been determined, we cannot break the rules and reduce the enthusiasm of agents. So the price aspect...... This year, Director Tan has repeatedly emphasized that we can only implement the regular price, at most give away some additional advertising resources. ”

Duan Ping talked to him and was silent after leaving CCTV.

Sun Ruigen said on the side: "One price a year." If you invite Cheng Long, you have to spend tens of millions, and you have to spend so much extra money to maintain the scale of last year's advertising. They just want us to increase our profit margins, and I'm afraid they won't make up their minds to arrange 20 or 30 million to advertise. ”

"Just know what to expect." Duan Ping shook his head and motioned for him not to say anything, then asked him to hand over the eldest brother, and after hesitating for a moment, he dialed Li Ru.

Let's go do another thing.

Let's see what kind of team it is, and then go back and give it a final try.

If not, start your own business.

Duan Ping now and more does not want to be supervised.

……

When Song Yang was in school, the eldest brother would naturally not take it with him, it was too conspicuous and high-profile.

But around the waist, there is still a BP machine.

After a "buzzing" vibration, he took out the BP machine and pressed it twice, with five concise words on it: "Li, Mr. Duan arrived in Beijing." ”

This is the benefit of Hanxian BP machine, you don't have to guess the message by the number code as at the beginning.

Duan Ping actually didn't make an appointment and went directly to Yanjing?

Since Li Ru received him, Song Yang was not in a hurry.

After finishing the class with peace of mind, he first went to the street outside the south gate and found the car that Liangtai had been parked there all along.

I called Li Ru, and sure enough, I went to Yizhuang to see the factory first.

Hearing that he arranged to entertain him for lunch at his house, Song Yang estimated the time and said to Liang Tai: "Go to my mother's store first." ”

Lin Qixia's Profiz store opened in Wangfujing Department Store, which is closer to her house, and Wangfujing's business district is more in line with the relatively high-end route that Song Yang suggested Profisi take.

Seeing Song Yang, Lin Qixia herself was also wearing Yelia's professional women's clothes. She was surprised and asked, "Did you have something to do today?" How do you have time to come here? ”

"The morning class is over, and I will make an appointment with Li Confucius to meet a friend from Guangdong Province, and I still have some time, come and have a look." Song Yang looked at the image advertisements of Zhang Li and Yao Peihua in the store and asked, "Mom, how is the business?" ”

Lin Qixia laughed: "The weekend is much better." The advertisements for the Spring Festival Gala are still useful, but the two people you are looking for seem to be a little less famous now. ”

"Mr. Yuan, they are careful to do it, and the advertising budget is small. However, after introducing my agent channel experience to Xinke Commerce, I should be able to strike while the iron is hot after receiving this money. ”

She is now willing to ask two young girls to help look after the store, mainly because the store is bigger, and she can't keep busy when business is good.

The effect of the advertisement before the Spring Festival Gala is very obvious.

The decorative effect designed by Song Yang for Lin Qixia's store is also higher than that of other stores of the same era.

The profit margin of branded clothing is naturally much higher, and going high-end is for the brand premium.

Although it is not as good as foreign brands, Yuan He and Yuan Kun, two brothers and sisters, have been working in the field of clothing for so many years, and now the foundation is also thick, and they are actively improving the process.

After chatting here for a while, Song Yang looked at the time, and then got up and went to Li Confucian's side.

Lin Qixia watched him leave, with a smile on the corner of her mouth.

She likes the feeling now, and there is nothing special about the child coming over, just a little time, just come over and talk about some family life.

Qingxue's girl is now more and more radiant, and Lin Qixia hopes that time will pass soon. If you do the big things early, you don't have to continue studying. If there is a child, then Lin Qixia will be really satisfied and have no regrets in this life.

Song Yang, who was on the road, also took advantage of a little time to ask about the situation of the advertising company, and also called Liu Qiangdong.

On the radio, the song "Heart Wants You to Hear" was played from Bodao's side and Song Yang Yang paid for it.

This was originally the brand theme song that Motorola, Bodo's competitor, would invite Tai Xiao to sing in two years, and Song Yang now has expanded the range of wool, but the intensity is still very small.

Now, on the contrary, Sunshine Advertising has to expand the scope of customers. In the past, this amount of money was really easy to earn and a lot of money, which was all excavated from the comprehensive benefits of Chunya's investment.

CCTV has increased the price of advertising this year, which has brought a lot of pressure to customers.

There has to be a more sensational example, so that enterprises and brands can see the power of CCTV advertising at this time.

Song Yang pondered these things, and after waiting in Li Confucianism for a long time, he and Duan Ping returned.

Seeing Song Yang, Duan Ping was a little surprised.

After shaking hands, he said: "The idea that Mr. Li said is so young, I really didn't expect it. ”

Li Ru said a little embarrassedly: "I deliberately sold Guanzi just to surprise you!" Now I'll tell you about it, this kid is still studying at Yan University! In a semester last year, he asked Lao Li to spend 100 million yuan to tinker with a football club, 50 million yuan to open an equity investment company, and he also made an advertising company and a trading company, making at least a few million! ”

“…… Compared to you, the little money I earn is worth bragging about? Song Yang said to Duan Ping modestly, "Mr. Duan, I've admired my name for a long time." ”

Duan Ping was indeed even more surprised, and couldn't help but confirm: "You're still studying?" It's not ...... today."

"The school can't control him!" Li Ru shook his head, "Yan Da, now he is also on par with money." demolished the fence to make a shop, Lao Li donated some money, and the scientific research funds were all approved by him, and Yan University still cared if he went to class or not? ”

Duan Ping has indeed never heard of such a student.

After sitting down and waiting for the dishes to be ready, Song Yang asked, "Mr. Duan, how did you feel when you went to see our factory in the morning?" ”

Duan Ping thought for a while and gave his evaluation: "I have been planning for a long time and I am well prepared. I heard that the VCD is also Mr. Song's idea? ”

"That's right. What does Mr. Duan think about the prospect of this product? ”

"The prospects are big and there are many difficulties." Duan Ping glanced at Li Ru, "You don't have a special person in charge of technology now, and you have all studied the product process." The threshold is so low, I'm afraid the next battle will be fierce. It is said that there is an accumulation of technology, and it only started at the end of last year, right? So why can you be sure to win? ”

Li Ru looked at Song Yang.

"First, although our products have not yet been launched, we are already laying distribution channels and providing CD-ROM content through companies participating in equity investments. Second, I am professional in advertising, and my advertising company has the agency qualification of CCTV, and has also operated the Shenzhou pager, Wave BP machine, and Profix suit. Third, we have a clear plan for the future development of Sanyou Electronics, and we are accumulating technology research and development in advance, and we also have enough capital reserves to compete. Fourth, our production line is already in place, and orders for core parts have long been placed, at least squeezing out the early production capacity. ”

Song Yang said so much in one breath, and then said with a smile: "Mr. Duan, everything is ready now, and there is only one person at the helm." If you're willing to work together, there's one thing I can guarantee! Lao Li doesn't know how to take care of things at all, he has the Sanyou culture of supporting content to Sanyou Electronics, I want to study. Mr. Duan is here, and we now have a unified understanding of the development strategy, and you have the final say in the business aspect. ”

Duan Ping's expression did not change, but he asked: "Do you have the agency qualification for CCTV advertising?" ”