"Then the business model of your home improvement platform, is it convenient to talk about it?"

Cai Tianming asked a little abruptly, and he was a little embarrassed after asking.

Because sometimes, it's easy to replicate a business model as long as you know the idea.

Wei Zhijie is not worried about the two brothers Cai Tianming copying his business model.

He asked rhetorically: "Do you know the business model of home improvement?" ”

Cai Tianming and Cai Tianxing glanced at each other, both shook their heads, and Cai Tianming said, "This is not very clear. ”

Both of them are tech nerds, they live in hotels, or company arrangements, and every minute is handed over to the code, and they are a little unfamiliar with home decoration.

Wei Zhijie smiled: "The business of home improvement is divided into pre-sale, in-sale and after-sale, and pre-sale is the order promotion stage before the order is concluded. ”

"The pre-sales business of home improvement is generally to impress customers with renderings or model rooms."

"For example, when a community is handed over, the home improvement company will get the floor plan of the community in advance, make a few style renderings first, and when handing over the building, advertise in the past and hit the transaction price."

"There are many business models as well."

"For example, purely design, is to help the owner to make the renderings of the whole house, and then figure out the list of materials required, so that the owner can take the renderings and the list and purchase the materials needed for decoration by himself."

"Such as water and electricity, ceramic tiles, putty powder for scraping white, household products, home furnishing, lighting, etc., this model is equivalent to design consulting."

"Further down is the contractor and the material, which is generally the design, including the hard part, both water and electricity, tiles, ceilings, and white."

"In addition to home furnishings and furniture, electrical appliances and other content is not included, they are almost all-inclusive, this model is a design plus decoration model, 80% of the current decoration business, are this model."

"The last model is the all-inclusive model, in addition to design and decoration, they also cover home furnishings and furniture, and even home appliances are also round."

"This model is called the bag check-in model."

"To sum up, there are three modes: 1. Design consulting mode, 2. Design packaging repair mode, 3. All-inclusive mode."

"Pre-sale is to look at the strength of the decoration company itself to determine what kind of order to receive."

Although Cai Tianming and Cai Tianxing have not been renovated, they also have a home furnishing sector when they are in Yaxun e-commerce, so they know more or less about it.

Cai Tianming thought for a while and said, "It seems that pre-sales have little to do with e-commerce?"

Wei Zhijie nodded: "That's true." From the perspective of e-commerce, the relationship between pre-sales and e-commerce is indeed not large, but from the perspective of the platform, it does have a great relationship. ”

"Platform?"

"Customer acquisition?" Cai Tianxing suddenly exclaimed, his face a little shocked.

Wei Zhijie gave him a thumbs up and said, "Tianxing always found the core at once." ”

"In the matter of home improvement, starting from the owner of the building, unless he is also in the home improvement industry, or knows people in the home improvement industry, 80% of the owners will go to the home improvement company, or home improvement designer, to get the layout of the home first."

"Because only when the layout is out, do you know where to put things, such as where to put the TV cabinet, where to put the bed, how to design the kitchen, etc."

"Because I know this, I know how to pull the line, whether it is a tile, or a white scrape."

"So the decoration company is a hurdle that the owner can't bypass."

"In fact, some owners just want to find a designer to complete the consulting business and get the list."

"But it's just a design consultation, for the decoration company, there is no profit, most of them are reluctant to take such an order, because the profit of the decoration company is in the hard decoration construction."

"From the pre-sales stage, if there is a platform now, the owner can log in to the PC or mobile phone, enter his home information, and then place an order to find such a designer, and only complete the design consulting business."

"And the designer will not because the customer's entrance is in the hands of the decoration company, in order to survive, can only join the decoration company, do something against their will, or they are not good at."

"Think about it, if we treat the designer as a product B, and the owner is a customer C, what we need to do is to build a bridge between B and C and facilitate their transaction."

Cai Tianming got up and paced a few steps, and said a little strangely: "This model is actually very simple, and it is not difficult to implement technically, why is no one doing it now?" ”

Wei Zhijie smiled: "Because there is no standard." ”

"No standards?"

"Yes, home improvement design delivery standards."

Wei Zhijie said: "Home decoration designers are actually a group of non-professional groups, among these groups, those with a higher level, or college graduates, will use some professional tools to draw drawings, medium level, some people use hand painting, and the worst is even on-site drawing." ”

"There are no paper parameters left."

"If there is no delivery standard, I ask rhetorically, if I have served the customer, and the customer has successfully got the results they want, but the designer has nothing left."

"At this time, the owner repented, didn't want to give money, and asked for a refund, how should the platform deal with it?"

"Ahh This? Cai Tianming and Cai Tianxing looked at each other.

Wei Zhijie smiled, took a shakya on the stone table, and cut it into three parts.

Motioned to Cai Tianming's two brothers to eat.

Shakya is a crooked fruit, with a soft and sweet taste, it is a man's gas station, and Wei Zhijie also likes to eat it.

Cai Tianming picked up one, took a bite, and asked: "Ask Mr. Wei, how to solve this situation?" ”

Wei Zhijie smiled and said: "Formulate delivery standards for home decoration design drawings and open a training course for designers before entering the platform to receive orders." ”

When Cai Tianming heard this, his brows furrowed.

"Don't you think it's troublesome?" Wei Zhijie smiled.

He concluded: "The core of e-commerce is to simplify the sale of goods, the simpler the better, and then desperately expand the traffic, promote the total sales, and accumulate the capital pool. ”

"And if every matter needs to be standardized, trained, and supervised, then the implementation cycle will be very long."

"Even some designers don't buy it, they don't want to enter the platform, there will be all kinds of troubles, and so on."

Cai Tianming nodded.

Wei Zhijie smiled: "That's why to this day, many people know about this model, but give up after trying it a few times." ”

In fact, in 2006, someone in Shanghai did that, but he failed. That platform can now only be used as an internal distribution of customer information. ”

Cai Tianming nodded again, it is very difficult to change the habits of an industry.

He asked a little strangely, "Since Mr. Wei knows the difficulty, why do you still do it?" ”

Wei Zhijie shook his head and said: "What I want to do now is not the business of the home improvement sector, but the business of the home furnishing sector." ”

"Oooh."

"Before doing the business of the home furnishing sector, I will continue to talk about the in-sale of home decoration."

Cai Tianming and Cai Tianxing both nodded, thinking that the home furnishing business that Wei Zhijie said should be related to the sale of home decoration.

Wei Zhijie continued: "The in-sale link of home decoration is that after the customer determines the drawings and budget, the house type begins to enter the decoration. ”

"The process is: smashing the wall, building the wall, water and electricity, mounting, carpentry, scraping, beautification, housekeeping and acceptance, a total of nine links."

"Not to mention smashing walls and building walls, in terms of water and electricity, the materials can be provided by the owner himself, or they can be contracted by the decoration company."

"May I ask Mr. Tianming, purely from the perspective of materials, is it suitable for e-commerce logic?"

Cai Tianming nodded: "There is no problem with purchasing pipes and wires from e-commerce platforms. ”

Wei Zhijie smiled slightly and asked: "But if the quantity is miscalculated, some are missing, and you need to replenish the stock, or there is some redundancy, and you want to return it, what should I do?" ”

"Ahh This? ”

Wei Zhijie pointed to the core: "One of the drawbacks of using e-commerce thinking to engage in decoration is that effectiveness and flexibility are not good. ”

Cai Tianming and Cai Tianxing both nodded in approval.