Chapter 208 Business Model of Home Furnishing (Mid-Autumn Festival)
Wei Zhijie took another sip of chrysanthemum tea, cleared his throat and said: "The custom home furnishing industry involves nine major spaces and 24 categories, which are basically operated in a direct and franchise mode. ”
"Because of the need for designer one-to-one service, so the profit of custom home furnishing is not low, generally the cost of 10,000 yuan, the market sales of 22,000 yuan, of which 2,000 yuan is reserved for customers to bargain."
"The remaining 10,000 yuan, about 1,500 yuan, is the labor cost of the whole process, such as store management commission, sales commission, design commission, transportation, handling costs and installation costs."
"Another 1,500 yuan is the store's rent and the depreciation of the model, and the boss can earn 7,000 yuan, but they need to redecorate or replace the model every two to three years."
"At the beginning of the custom home furnishing business, customers who naturally get customers and customers who naturally enter the store can be said to be unable to win the reception."
"After seeing the custom home furnishing industry make money, many furniture makers have turned to make custom home furnishings, and when there are more brands, the competition will be fierce."
"But this competition is a competition in customer acquisition, such as cooperating with a decoration company, you bring an order over, and you will be given a rebate when the transaction is made, which may be 5% at first, and even 20% slowly."
"In fact, the business model of home furnishing stores is similar to that of decoration companies, and in the end, in addition to well-known brands, they will also enter the low-profit mode."
"The current state is that the decoration company can get a rebate of about 5-10% of the sales with the order."
"There are also some brands that directly form alliances in different industries, such as cabinets + wardrobes + tiles + pipelines, etc., and package them to the owners at preferential prices."
"The products of the entire home improvement link can maintain considerable profits in the next ten years, because they have mastered the team of designers."
"Custom home furnishings are a big piece of fat."
"Mr. Tianming, just imagine, you are now the boss of the decoration company, I am the boss of the home furnishing company, I will come over to talk to you about cooperation now, the whole process of the owner's home furnishing is handled by me, but the profits of the home furnishing sector, I will give it to you,."
"Will you cooperate?"
"What you have to do is to embed the business of the home furnishing sector into the matters of contracting labor and materials before acquiring customers."
"For example, the original 100,000 hard decoration, you sell 130,000, now plus 30,000 cost of home furnishing, the market sells 60,000, the total price of 190,000 orders, you only sell 160,000."
Cai Tianming somewhat understood what Wei Zhijie meant.
He nodded and said: "According to this algorithm, even if the home part is not profitable, because it is supported by the market price of 60,000 yuan, the owner calculates it himself, and the home furnishing 60,000 yuan is the same as the market, and the hard decoration only needs 100,000 yuan, which is almost the cost price." ”
"Then the desire to make a deal will be expanded, and it will not make money in the eyes of everyone, but in fact, the decoration company still earns 30,000 yuan."
Wei Zhijie nodded: "That's the truth." ”
But Cai Tianming still doesn't understand the truth.
He asked sincerely, "What's the point of doing that?" ”
Wei Zhijie smiled: "Get customers." ”
"You must know that 80% of the owner's traffic is in the hands of the decoration company, and they are because they can't serve and eat, so they flow to the market, so they have the living space of furniture, home furnishing, decoration materials and other stores."
"We provide customized home furnishing services in the early stage, if 80% of the decoration companies in a city are purchasing customized home furnishing products with us."
"The scale effect formed is not terrible."
"Is it enough to support the opening of direct stores in every city, the organization of designers, installers?"
"After the equivalent reaches a certain scale, is it possible to open a home furnishing factory in a city?"
"And with these home furnishing direct stores, home furnishing factories, then the order does not need a product distribution center."
"After having a distribution center, is it possible to sell some products, such as sending a woodworking board to the construction site or something?"
"I also have plates for sale on my home platform, and I also give them away."
"Hey, there are tiles for sale?"
When Wei Zhijie said this, he looked at Cai Tianming and Cai Tianxing.
The faces of the two changed greatly! My breathing was a little short.
What a big circle! Custom home is the point of support.
Cai Tianming looked at Wei Zhijie with a shocked expression and said, "Have you started the project now?" ”
Wei Zhijie nodded: "Don't hide it from the two of you, I have already completed the layout of the basic plate." ”
"First of all, I invested 300 million yuan to open a 400-acre home furnishing factory in Haishi."
"Secondly, I have opened direct stores in Haishi, Danshi, and Qiongshi, and there are also arrangements in Yashi after the New Year."
"In terms of the designer team, there is a Shanghai Xinghui Designer Studio to join, and 100 senior designers will be gathered in a short period of time, and 500 design assistants will be matched, and there will be no problem at all."
"The same goes for the installation team, a team of 1,000 people, and I don't have any problems."
"Oh, by the way, I forgot to introduce myself, I am the engineering director of Shanghai Hutao Group, the head of the custom home furnishing division, and the person in charge of the home furnishing product project of the Cangjiang Shanshui Linxi project."
"In general, the Shanshui Linxi project is a training place for designers and installers."
"And because of the business of Hutao Group, we have good cooperation with major suppliers."
"So the layout of the home furnishing business has been completed."
"I will be able to start a home furnishing business after a year, and I plan to use a year to verify the entire business model and open a direct store in every city and county in Qiong Province."
"It took two years to improve standards, build a platform, build a team, and accumulate funds."
"In 2011, it began to spread to the whole country, and in 2015, the home furnishing business will exceed 100 billion yuan."
"By then, the e-commerce business will also exceed 100 billion, at least three to five times that of the home furnishing business."
Wei Zhijie was full of confidence and spoke out his ambitions sonorously.
Cai Tianming and Cai Tianxing glanced at each other, and they could see Ji Dong from each other's eyes.
Cai Tianming asked in a slightly trembling voice, "Is Mr. Wei coming to us?" ”
Wei Zhijie said sincerely: "I know the technology of the two, I came this time, I want to invite you to join, responsible for the entire IT information module." ”
Cai Tianming and Cai Tianxing glanced at each other, both very moved.
Wei continued: "As is customary, I have prepared 10% of the shares for the two of you, and they are never diluted shares. ”
"Never dilute!" Cai Tianxing exclaimed.
Generally, after several rounds of financing, the shares of the core members of the venture are diluted to 5% or 3%.
Wei Zhijie nodded and said: "The object of future financing is also locked, and it should not be a big problem within 10 billion, so to speak, you are the last piece of the puzzle." ”
"The two of you are not in a hurry to reply, I originally planned to recuperate in Yashi for a week."
"This week, if you have any questions, we can have in-depth exchanges until everyone understands."
Cai Tianming and Cai Tianxing glanced at each other, nodded as well, and relaxed.
Techniques like theirs are delicious everywhere.
And they already want to start their own business.
This time I came to Bailou to reach a cooperation with the son of the north.
It is also a good choice to open an e-commerce company by yourself, and after several rounds of financing, cash out some funds and leave the market.
But Wei Zhijie directly put a mature business model in front of them.
Coupled with a 10% equity that will never be diluted, it can be said that it is full of sincerity.
10% of the trillion scale is also the value of 100 billion.
After chatting about work, the three of them began to chat.
Wei Zhijie has the memory of a parallel world for fourteen years.
It's not hard to talk to fifty-year-old Xiao Jian'an.
Talking to the Cai brothers is definitely more than enough.
This morning, Wei Zhijie and the two brothers of the Cai family chatted all morning in the pavilion.
When it was close to lunch, Cai Tianming said: "I don't know if it is inconvenient for Mr. Wei, take our brothers to visit your industry?" ”
Wei Zhijie smiled: "Welcome! ”
So the three of them agreed to go to Haishi tomorrow morning to see the factory under construction.
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Chapter 208 The Business Model of Home Fnishing (Mid-Autumn Festival Plus Update) Free Reading.